When Ive transitioned Apple from Scott Forstall's skeuomorphic richness to the spare simplicity of iOS 7's flat design, he wasn't just updating an interface. He was teaching the world a new visual language
How do you say "Metro" in this strange, new visual language?It has all the hallmarks: grandiose writing ("everything changed"), the classic "It wasn't X, it was Y" (about five times in the first minute of reading the article), undue emphasis on symbolism...
All those indicators are coupled with an unpleasant level of obsession with how statistical models are "a new kind of mind"—even after claiming to "strip away the hype cycle".
Such confidence. Just like web 3.0 bros.
a) nothing is irreversible; b) nothing is rapid — just get outside your bubble into the real world.
https://budgetlab.yale.edu/research/evaluating-impact-ai-lab...
aiisthefiture•4mo ago
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Ive was also behind many other innovative desktops, such as the iMac G4 and the Power Mac G4 Cube. I enjoy my “trash can” Mac Pro; it’s just too bad the dual-GPU approach was a dead end.
While I believe Ive took his desires for thinness and simplicity too far with the 2016 MacBook Pro, I appreciate the work done on the PowerBook G4 (titanium and aluminum), the original MacBook Pro, the unibody MacBook Pro, and the Retina MacBook Pro. These successive laptops set the standard for laptop design, and they helped make laptops easy to place in a backpack. Laptops used to be quite bulky in the 1990s; I have a PowerBook 5300 I acquired nearly a decade ago that is quite thick and heavy.
I don’t agree with all of Ive’s design decisions, but overall I like his designs.