I'm a startup-focused software developer, and I recently built an MVP that’s technically solid and well-positioned on price and functionality. Think of it as a cheaper, streamlined alternative to something like Semrush or Snowflake - not literally that, but in that general “enterprise tool at startup pricing” lane.

The app hasn't been publicly launched, but it could be at any time. I’m not looking for feedback on the product or trying to promote it. What I’m trying to figure out is the sales path for something like this before launch or traction. I don’t have an existing audience or strong network in the target market. I also thought of white labeling as an option, but I'm not sure.

For those of you who’ve sold a SAAS product pre-revenue:

- How did you approach sales or outreach? - Did you pre-sell, cold email, build partnerships, or something else entirely? - Would you consider listing on Flippa or similar platforms? - How did you determine a sales price - based on projected growth or hypothetical recurring users (say, 10 users on a basic plan for 12 months)?

Would appreciate hearing from anyone who has dealt with a similar situation. Thanks!