That’d be my first thought as a customer.

Given we currently have a rumbling “honey” scandal in the UK.

> Among some concerns from non-customers is: not being able to touch/see/feel the produce in person.

This is the primary reason why. Another reason is that I buy produce basically on an as-needed basis, so ordering and waiting for delivery wouldn't really work well for me. All that said, in my area the farmers already have pretty good internet presences. Introducing a third party into the whole exchange seems like it would just add additional overhead and distance without bringing much in the way of real value.

Maybe, if I lived somewhere where it was more difficult to go to a farmer's market, this would be something of interest to me, though.