It's (of course) a limited edition of 200 bottles. So a 20k ad campaign.

Barry: Yes, I'm still on hold.

Operator Carter: And what was this?

Barry: I'm looking at your advertisement for the airline promotion and giveaway.

Operator Carter: Ah, the 10 for 1 mile plan...

Barry: Yeah, it's hard to understand, because it says "in addition to". But I can't exactly understand in addition to what? Because there's actually nothing to add to.

Operator Carter: I think that's a typo then.

Barry: Okay, so just to clarify - I'm sorry - 10 purchases of any of your healthy choice products equals 500 miles, and with the coupon, the same purchase would value 1000 miles?

Operator Carter: That's it.

Barry: Well, do you realize that the monetary value of this promotion and the prizes is potentially worth more than the purchases?

Operator Carter: I don't know.