This was very apparent to me on IG before I shut down my account (again) here in the US.

Women promoting themselves (photography, DJ, art, small biz) want to give off the scent of being available. Rarely does a woman have an account simply to share life - it is a messaging and broadcasting channel suited to their gender chemistry. They want the guys to think they have a shot of sorts. It’s a deceptive marketing practice and part of the reason I quit (I met a couple of the local women were playing this game).