You don't think that's innovative?
True story: when I got the iPhone 5 the first case i used was a home made fabric slip. Fashion really does come and go in cycles.
This genuinely has to be a gag.
Instead of making the thing out of 2D pieces of fabric, even stretchy knit fabric, and sewing those planar shapes together into something 3D, they made this as one continuous knit object that adds and drops stitches to give it shape without seams. The machines and programs that manipulate the yarn and partial garments, tying knots at crazy speeds to create something 3-dimensional out of something 1-dimensional, are just astonishing. Equally astonishing is the fact that with two sticks and their hands, it's not that challenging for a human knitter to do the same. I think that "knit a sock" is one of the most challenging tasks to give a humanoid robot.
You can briefly see them in this ad: https://x.com/tim_cook/status/1748337010191077462
The great thing is that this type of person will tell you they are not in it for the money. As long as they can "buy more string" with the proceeds (or whatever their materials are), they are quite happy.
see also: half of apple's product
What you're saying is that these people don't do this in order to make a profit, they gain other benefit.
My point is that the cost/labor to produce an item has no real relationship to its sale price in a free market system.
If that, in my experience.
"I've got some wool going spare" is a common anecdote.
Everyone makes that rule and no-one sticks to it XD
I have decided to up the cost by taking up fleece processing and hand spinning. Even on the wheel, it takes another twenty hours to clean, comb, and spin enough wool for a pair of socks.
If I were doing this for income, I’d definitely get faster at all the steps.
As I pick up more of the steps in making clothes, it’s mind-boggling how cheap even “luxury” clothes like the 500 EUR pants discussed above, much less my sturdy midrange jeans (Tom Tailor, 60 EUR, pockets that hold an iPhone 13 mini, even in a ladies’ cut), are.
Though it's worth mentioning that some people are jumping into hand crafted stuff as a business first, cranking out subpar cookie cutter designs and while not terribly expensive and still a minority it's worth making sure you support people who care about the craft first. A category to watch out for is minimal leather wallets, while quality leather and correct thread selection practically guarantee the wallet will last, the care put into making it determines how enjoyable it will be to use.
Really? Lot's of value there...
Like a new OnePlus Nord N30 5G is around $250, and Samsung Galaxy A16 approximately at $200. And Samsung Galaxy A14 5G is between $120 to $160.
The strap and bracelet are both really nice though, do recommend if you aren’t very price sensitive.
Ugh
For example the Osaka Expo theme is "Designing Future Society for Our Lives". Or the retail store f.k.a. Tokyu Hands says, "Our concept is 'Create your own life in your own way with what is available within reach.'"
This looks kinda lame. I already have a pocket for my phone, it’s my.. pocket. Or I can throw it in any other pouch if I don’t have pockets.
As Steve Jobs intended.
(Like, really. I think the original "one more thing" presentation was also so powerful became he could just casually pull some next-gen tech out of his pocket)
This company has become such a joke. Maybe Apple should start being concerned about building computers that Just Work well again rather than continuing to flounder after Cook's obsession with bad fashion.
I suppose the underlying message here is that, if you can no longer innovate, shill overpriced purses instead.
Is this satire?
It takes a lot of skill, talent and dedication to pull out a massive rip-off bullshit like this and have millions of fools buying it.
https://www.youtube.com/watch?v=xcjLEwZqcQI
I wonder if it fits an iBrator:
I realize this is a “limited edition” item but it seems to me as being way off brand.
If for some reason they ignore the low battery warning that occurs days before it runs out of power and it actually dies, 2 minutes on the charger will provide enough charge to get through the rest of their day.
Yeah, no one you know has that problem. For the people for whom it's a problem, it's a problem! You can dismiss them and say well they shouldn't be like that, or that they're being crazy, but at the end of the day, even after you've called them crazy and don't care about them, they're still them, and they still have to deal with a mouse that doesn't work for them. They still have to deal with the problem. Severe untreated ADHD means poor time management, low executive function, and zero impulse control. This means waiting until right when the project is due to start working on it, this means emotionally the user is panicking, so having to sit still and let it charge is physically painful.
Yes, neurotypicals don't have this issue. Good for them! Apple isn't the problem user's therapist, that user can't access healthcare anyway, and it's their problem, not yours.
The charging point on the bottom of the mouse is fine.
I don't own one, so I genuinely don't know, but when are you supposed to charge it then? I turn my laptop on when I start working, and I turn it off and slip it in my bag when I stop. My coworkers all seem to do the same. There is no time where the computer is on but I don't want to use the mouse. I have never charged my Logitech trackball while not also using it.
This is more like an ancient and near universal practice being applied to a modern tool, rather than a totally new thing in itself.
But, for me, it does seem like we're going in a functionally poorer direction. Just a few years ago I could have a computer I could fit in my pocket. I can't buy that anymore. The fact that people are selling modifications to these devices (cross body slings, cases with those weird pop up things on the back so you can hold it one handed) to me means we've missed the mark on design. For more than a decade we had a great one handed computer that'd disappear into my pocket. No longer.
Note: the other thing I like about the SE is it was comparatively cheap. I will never get close to spending $1000 on a phone. Apple doesn’t want me anymore.
The collaboration is with Issey Miyake. Steve Jobs black turtlenecks was Issey Miyakes:
https://www.forbes.com/sites/jenniferhicks/2022/08/10/heres-...
(As an aside, I swear by pants from the Issey Miyake Homme Plissé collection. Since investing in some pairs about 10 years ago, I have hardly worn anything else—no other pants match their comfort. The iPhone Pocket is of course ridiculous anyway.)
I usually buy cheap clothes and mend them and ten years for a pair of pants isn't unusual for me. I probably haven't spent $500 dollars on clothes in a year ever in my entire life (except maybe the year I bought a suit for getting married).
I guess I'm just genuinely curious how you found yourself in the position of even contemplating $500 for pants.
I'm sure the branded ones are "better" but is it to scale with the price? Are Levi's 4x as good as cheap ones? Are these Steve Jobs ones 16x as good?
I've heard that Common Projects are pretty good at a $400 retail price point, but it sounds like you got something else.
The most comfortable shoes I’ve ever owned. I remember describing them like “walking in clouds”.
Never bought any of them and all the other pairs I got from different brands in the $200-$400 bracket have been awfully disappointing
Like with anything else, buying Common Projects you are paying for the brand (the subtle gold lettering on the side of their shoes).
Almost all clothes is destroyed by the washer and the dryer, not by wearing.
I play tennis regularly and only go through a pair of shoes maybe once a year or every 18 months. I always pay extra for a higher quality and more durable pair because they last. I only use the shoes for tennis - I put them on when I enter the court and take them off when I end my session. The shoes probably run me $180-200 but totally worth it if they can last me 100+ hours.
Maybe he's amortizing them.
He says they've lasted ten years, so that's $50/year.
If they last another ten, that's $25/year.
Oh, great. Now I've invented Pants-as-a-Service.
If you forget to renew then the zipper stops working.
But also, quality has diminishing returns in basically every category. At the low end, it's extremely efficient to improve the quality of your product and charge a bit more. At the high end, you can't make any more inexpensive moves to set yourself apart, so you use higher end materials, fabrication methods, and workers.
To be honest, I did abandoned school as quickly as I could and my math skills aren't that of my peers, but 5x times as much is pretty "much more expensive" for most people out there, not sure how someone can say else with a straight face. $100 vs $500 would easily be a "Can I eat properly the entire month?" decision for a lot of the population.
The right comparison is "For people who can spend $500 on a pair of pants, what is the financial difference between $100 and $500?"
For most of that subpopulation, not much.
I'm seeing a range of around $33 to $60 at the moment, with other brands dipping under $30.
Ron Johnson of Apple Store fame famously tried to change this when he became JCP's CEO and...barely lasted a year!
Maybe there was some significant quality degradation. They recently added elastic fibers to like their entire khaki shorts line, which makes them dramatically less durable. I bet they did the same here.
If you're seeing 501s that are $30 and 501s that are $100 I can promise you there's $70 of difference between them, having shopped at WalMart and at flagship stores on 5th Ave - basically every "trusted" brand in a big box store is cutting every corner possible to be there and either the product suffers for it or the people are exploited in making it. Fast, cheap or good: pick 1 and a half.
Median weekly salary is 1159 according to BLS. That’s 7% of weekly salary vs 43% of weekly salary.
Also, stop being weird and antagonistic - they weren't "fake", it's called a "mistake" you brick.
- A button that just "clicks". Most pants I usually owned had a traditional pants button. Those more expensive ones had buttons that just "clicked". Away goes the worry about a button falling off while you are on the go. - Pockets with hidden zippers: My pants have pockets and in those pockets are smaller pockets with a zipper. Perfect to store things that are small and easily lost.
There are more "features" but those are the important ones. The most important feature is just the material that is used. I barely feel it. Also the company that makes those pants makes other things as well. I ordered a lot of cloths by now and the amazing thing is that everything they make fits me perfectly. I don't know how they do it… When I usually buy pants I have to try on like 10 pants to find one that fits. Even if I pick the "correct" size.
I managed to get the same experience for free by losing weight.
I lost around ~9-11 kilos over the last year and a half and went two sizes down in pants (went from european size 50 to size 46, with a few more kilos to lose until i can wear 44).
It's incredibly nice to be able to pick pretty much any pair of pants/jeans my size and have it fit pretty much perfectly.
The pants I wear are still usually either from OVS (https://www.ovs.it) or from Doppelganger (https://www.doppelganger.it/it/uomo/abbigliamento/pantaloni....) but they fit me almost perfectly.
I had one with these as well, although probably not of the same quality, and I always feared the zip scratching the screen of my phone when putting it in my pocket.
I don't think Steve Jobs went shopping for pants. Nor do many of the people who buy this sort of garment. They either have an assistant who buys things for them, whose goal is to keep them happy and not blow a predetermined budget, or they go to a store and sit in a nice suite where a personal shopper suggests things to them. In either scenario the price of individual items probably don't even get a mention.
It depends on how much you earn. I don’t mind spending tens of thousands on Loro Piana cashmere because it’s really nice, but at my income level the price difference between that and Zara is pretty much immaterial.
Keep in mind that HN is packed with people with salaries above $1M/yr and entrepreneurs with way higher income levels.
A few years ago I too would’ve considered $500 for pants to be absurd, at this point I just go to a tailor and pay slightly more than that but save tons of time in the long term and always have perfect fitting pants. The time savings alone are tremendous, after getting a pair fitted properly I can just order new ones whenever I need without having to spend hours going through shops looking for the right pair of pants.
I imagine that I will be the bad guy for pointing this out. (Perhaps even to myself, considering that there's certainly utility in rich people yapping incautiously about the reasons others might want to turn on an Enes Yilmazer video and figure out where the panic room is.)
Let me remind you that this is a forum operated by a VC fund looking for people to give lots of money to so they can build billion dollar businesses. Those who succeed are routinely celebrated here, but actually discussing that money being spent rapidly becomes judgmental.
Hard to reconcile it being super cool to build an unicorn (a cute term we’ve come up with to describe billion dollar startups which have made their founders tremendously wealthy), but somewhat disgusting to actually have or spend that money.
News.ycombinator.com seems like the wrong place to complain about capitalism.
FWIW I don’t even get a Silicon Valley salary, am not in any way extraordinary, but have spent 10+ years building 100+ small online businesses out of which none have been particularly successful (but in total the little streams add up)
Also, HN is a fine place to complain about capitalism, maybe a few of you capitalists will have it click in your brains that other people are struggling and you can do something about it other than sitting on a cloud.
Of course, when I spend 10000 euros in the Loro Piana boutique or anywhere really, 20% of that goes to the government too.
Could I afford give more? Sure! To whom? How much? Figuring that out seems like another full time job, and the track record of the effective altruism folks doesn’t seem all that great.
Unfortunately we don't get to look at what the commenter earns or spend...
A normal car weekly payment in the US is ridiculously wasteful. If you live in the US its almost a given that you are ridiculously wealthy in comparison to many in the world.
A normal overseas trip is ridiculously wasteful.
It's hard to consider what an average person in the world would think is wasteful, because with our common developed country expenses we don't feel like millionaires.
We couldn't even ask a person with an average world income to comment, since do they even have the free time to waste? (edits)
There’s this argument that people make that goes something like, “the wealthy give their fair share why sour they pay more than a lot income person and get called out for not giving more?” I don’t believe that’s their fair share, is why I ask them to give way more. Do you think a person who starts 100 businesses is working harder than a single mom with a few kids? Why did they deserve the lions share of the profits over their employees? These are some of the questions I have they could be relevant.
Like I said, I don’t want to bore anyone, it’s not like the wealthy have ever been in touch with the common man, for millennia. I’m certainly not going to convince anyone, I’m no good at arguing and my arguments tend to be rough and full of holes, but at least I’m not a millionaire claiming I couldn’t or shouldn’t do more because I’m a special hard worker who deserves every penny.
> it’s not like the wealthy have ever been in touch with the common man, for millennia
A few years ago I used to live in hostels, sometimes hoping that my (then few) websites would get one or two payments to cover my expenses for the next day so I wouldn’t have to go without food. I’d like to think that I’m not suddenly particularly out of touch.
I have my doubts.
>A few years ago I used to live in hostels, sometimes hoping that my (then few) websites would get one or two payments to cover my expenses for the next day so I wouldn’t have to go without food. I’d like to think that I’m not suddenly particularly out of touch.
Consider that living in hostels and going hungry while maintaining multiple web services is maybe outside of the common man's experience. The priorities of someone stuck in the former situation, and the resources generally available to someone in the latter, usually don't overlap. Grocery shopping in Monaco and calling your taxes "donations" doesn't help matters.
I say this as someone who is, by many measures, out-of-touch himself: weird know weird. A measure of self-consciousness is healthy.
Finally, for efficiency's sake:
>Hard to reconcile it being super cool to build an unicorn (a cute term we’ve come up with to describe billion dollar startups which have made their founders tremendously wealthy), but somewhat disgusting to actually have or spend that money.
You probably misunderstand my perspective on the matter.
>Could I afford give more? Sure! To whom? How much?
Oh, the possibilities are endless (even if the ability to vet is not; so, don't).
Talk to people, find out their pain points, make their day.
OR
Your employees (or the people who automation has saved from being your employee).
OR
Invest in that neighborhood people tell you not to go to.
Just starter suggestions. Note that they're not merely aimed at making you feel good for being a good little philanthropist; in the long run, they make it safer to run your mouth off however you like.
And people hate it when somebody buys a run down building in a poor neighborhood and "invests" in it because now you're making it unaffordable
Edit: I'll give you "pay your employees more", that's a fairly uncomplicated way to distribute windfall wealth, but now you've just passed the buck to them! ;)
Maybe. If you have a relationship. I was thinking more along the lines of listening to someone's story and them finding a check from a mysterious benefactor in the mail sometime later.
>And people hate it when somebody buys a run down building in a poor neighborhood and "invests" in it because now you're making it unaffordable
So don't do that. There are other ways to invest in communities. "Upgrading" housing is couched as the primary way to do so really only because it's a good way to make money (and influence what some people would view as desirable demographic changes).
Better things are possible.
Most people react poorly to the word hypocrite so ChatGPT found[1] some other choice phrases for people that are well off that complain about the better off.
> Why did they deserve the lions share of the profits over their employees?
You appear to live in the US. Ask yourself why those in the US deserve the lions share of world wealth? You seem to be complaining about others while not looking at yourself.
[1] https://chatgpt.com/s/t_69141a5497948191a2d349e803d343c8
Disclosure: I'm well off for a New Zealander but I'm earning less than the median wage my cohort receives in NYC. Taxes total around 45% of my income.
Edit: 1/3 of US households earn over $150k. https://economistwritingeveryday.com/2025/09/17/one-third-of... - It isn't that uncommon in the US but that amount is rather uncommon in most of the rest of the world. I've just been to New Orleans so I saw one poorer part of the US recently so I have some point of comparison.
I've been donating 5-10% of my income to GiveWell[1] and their top charities like GiveDirectly[2] and the Against Malaria Foundation[3] for nearly a decade at this point and I think their track record has been fantastic. Effect altruism only gets shady when longtermists get involved and start speculating on the moral worth of lives in some distant future. If you focus on human beings alive today, effective altruists (and development economists) have done a great job identifying how to make your charitable donations go the farthest in reducing suffering.
It's better to think of pretax money as just not existing. The effect of /everyone/ paying taxes is different from the effect of only you paying taxes, since your buying power is somewhat determined by how much you have relative to everyone else.
I just kind of like where I am now so don’t care enough to do that, and at least try to assume that the government does a relatively good job of directing my donation to good causes.
Maybe you could even retire and open a food bank or a childcare facility locally, which might not be possible for you but who knows.
If I were wealthy i would open a childcare facility that was free for anyone who lives in my town for emergency care 24/7.
I'm sorry you're unhappy with your lot in life. Maybe work hard and do better, rather than expecting others to pretend like they're not doing well to appease your feelings.
Despite popular belief the economy is not a zero sum game where every dollar someone makes comes at anothers expense. In reality, every dollar a wealthy person spends becomes some other person's livelihood.
It is only unproductive idle capital that should be considered "hoarding", and that IS a bit of a sin in my book. As is wealth invested in rent seeking rather than productive activity.
TIL it's unethical to spend a lot of money on clothes. It's not like the sub-thread's OP was spending $10k on a pair of <Insert crazy designer brand name> pants that actually have more form than function. It's a $500 pair of pants. God forbid people spend money on their own preference for their own comfort.
Pragmatically, capitalism brought in more good than bad. Are we arguing that we would've been better off if the world had gone the way of the soviet/pre-80s China way of life?
One of my best projects just sells some pdf files you can submit to the government to achieve a thing you would usually unnecessarily hire a lawyer for.
Another in a similar vein simply offers an easy-to-fill PDF version of a government form that does not exist online, and a nice HTML interface that will help you mostly automatically fill it.
Most of these took less than a day to build and take next to no maintenance. Both of the above earn more than $100k annually.
Just make sure your customers can get in touch with you very easily so you don’t end up with broken websites running on autopilot charging customers for broken stuff, I made that mistake once and ended up having to call a bunch of people to apologise when I discovered what had been happening.
this is probably just regular bragging, right?
now, discussing how donating $100 versus $10k to a cause or community being negligible to their economic security would at least front-load some humility, but capitalists gon' capitalist. oops!
thank god this is Hacker News though, and not some safe-haven for boring rich people!
With a total rewrite I could certainly have communicated that point in a much more clinical manner. I just don’t see the point.
Aw, Mark; that's not it, pal. His last paragraph about tailored clothing captures the thought well without throwing around dollar amounts or brand names. But thanks for trying to defend your capitalist masters like a good little right-winger!
I don't think I have to explain to you how the gap between what you said, and what I wrote above, is what is causing offense here. You likely deserve 100% of your success, but its just common sense to obscure the specifics of it if you are way out of band in relative terms.
Its like saying: "You know, I never really get ill" at the cancer ward. Sure, its true, but read the room.
Not convinced I misread the room, especially considering the upvotes.
Isn't this the same brag as before?
I can't tell how this is different than throwing some numbers in the mix, the person relating their personal experience expresses they have fuck-it-bucks either way
I'm not sure why people keep piling up to pretend this is such a normal thing, this is literally why people don't discuss salaries despite it technically being in their own interest: specifics ground the fuzzy notion of inequality into reality like nothing else.
The offensive post inflates the perceived inequality from "500$ pants is too much for pants" to "10k means nothing to me" while my version leaves the specifics outside of the conversation. In my version, the person could put the level of "too expensive for pants" at 1k, still an order of magnitude lower than the offensive post.
Finally, I acknowledge that this is a privileged position to be in explicitly, because that signals that you are aware that this is an exceptional situation to be in (which I'm not sure the offensive post author is aware of, even now).
Except that's not what they wrote / how they framed it.
Perhaps that's just how you perceived it. I think that speaks more about you, than it does about them.
Simmel managed it ok. [1]
The world is a very confusing place these days.
I pay lots of taxes, probably in top 0.1% of the world on a % basis. I don’t have to, I’m not a US or French citizen so I could easily just choose to relocate a couple of minutes away and pay essentially no taxes.
If I did choose to stop paying taxes, I’d do so in order to donate a similar amount of my income to some charity. I’m just not sold on that being so much more efficient to be worth the hassle. OTOH, it’d definitely greatly improve my philanthropy credentials which would very much be worth it to some for purely selfish personal reasons.
It's interesting how in Norway, Sweden, and Finland people's tax returns are public information and it seems to work out just fine.
Maybe they're obscenely rich, or perhaps they're just living up to their username?
Can you explain what you mean by this? I hope I'm misunderstanding it.
Valuing my vast and eclectic empire of small websites earning between $1k and $300k per year is tricky because it’d presumably be tremendously hard to sell them all at once. Of course some reasonable multiple would arrive at some much higher number than my bank account+physical assets.
Is it really packed with those people? I know there's some, but I imagined that the average user here is probably some senior engineer in his 40s making six figures - not an executive or some industry-leading employee, and not the top <1% entrepreneur who manages to walk away with multimillion dollar profits. If that really is the common audience here, then I'm living in a whole different universe from what the average would work out to.
I could be totally wrong, but in a world where plumbers and the likes can walk away with multimillion dollar profits you probably don’t have to be top <1% to pull that off either. Not taking shots at plumbers, but the point is that even something boring can and will pay off if you work hard at it.
My own work couldn’t be more boring, I’m not particularly smart or talented. I just grind out many little varyingly useful websites with card payment forms.
Many people under estimate their skills and luck.
Are you talking like one-off niche utilities/services that another busy person would happily pay a small amount to solve an immediate problem with and don't necessarily require a ton of backend scaling/maintenance, or subscription type stuff? When you say "many", is that >100?
So far the most profitable category has been sites which simplify some government processes, e.g. helping you fill a form or even just basically selling a PDF version of a form that a government only provides on paper (with a nice web UI to help you easily fill it).
Little scaling or maintenance, I can host everything on a single dedicated server but have a few so I don’t have to worry about things breaking.
Most of the work is just locating these niches, but honestly it’s easy to find at least one a week even if I’m being lazy. If I was really trying very hard I’d probably be at 1000+ sites right now.
One simple example would be helping people change their name in the UK with a deed poll, which basically amounts to a pdf saying “hey my name is now [enter name here]”. I didn’t do this particular one even though I probably should, I found out about it pretty early on and I was (wrongly!) dissuaded by the competition.
Edit: I specifically should not have been dissuaded by the competition because it’d take an hour or two to build a decent website with the necessary information, and despite the competition there’s a decent chance my page would start ranking pretty well within a couple of years. I’ll probably do this one tomorrow.
It's nice to hear that it's a viable niche and you're doing well with it! Thanks for sharing
It’s important to be patient though, I’ve had websites not earn a cent for the first year and grow to tens of thousands a year with zero intervention from me.
Bored developers are probably another large fraction.
Are you sure about that?
I would be surprised if it was much above the US salary average, considering the global audience of HN.
However, at the very least I think we can agree that it’s a site chock-full of aspiring multimillionaires.
I've noticed this most in a forum for a country I used to live in where foreigners would come in and post "What's an affordable hotel/restaurant/bar/travel experience".
Uh, I have no idea what "affordable" means to you!?
In a place where “normal” genuinely ranges between a couple of euros at McDonald’s and 500+ euros a day in fancy restaurants (easily 1000+ if you drink wine) it always feels like a particularly outrageous question.
There are many places in the world where that’s not a very unreasonable question, but this certainly isn’t it.
Someone outside IT might say, why pay for a Macbook when you can buy a $100 Chromebook? Why use Vim or Emacs when you can use Notepad/TextEdit (though those all cost the same!).
Counterpoint: that is exactly what someone who charges $500 for a $5 pair of pants would want you to think. If you boil it down far enough, the principles you are describing are just inequality and luxury marketing.
I also think as a sidenote there is a difference between luxury and fashion. Fashion is about creativity and self expression, and for a long time, the luxury market was sort of the defacto place for creeativity rather than the cheaper labels that had more 'standard' clothing, at least where I live. That has changed a bit in the past decade though. I like both fashion and luxury, but I am conflicted about it too. For example in the luxury fashion world there is a thing called 'grails', which are essentially items that are difficult to get but are considered very cool looking in some way and so they become grails. A lot of people like the feeling of chasing and finally acquiring grails, so that's one aspect of it.
It is a nice way to wear essentially a fancy pair of joggers while people assume you’re being somewhat smart though.
Material is not just about quality, but rarity or uniqueness. For example, japanese denim can get very expensive in part because it's very low volume. For dress pants, it might be a particularly interesting fabric.
A lot of more expensive pants also have interesting designs or proportions that are very unique or hard to find elsewhere. There is a lot of cool stuff you can get for under $500 USD though, that is still pretty expensive.
Some examples around that price range:
- https://stoffa.co/collections/trousers/products/lavender-woo...
- https://www.lemaire.fr/products/twisted-belted-pants-bl760-d...
- https://www.blueowl.us/collections/pure-blue-japan/products/...
That said, our current degree of inequality and the particular way it is distributed seems to be unusual and remarkable. But pointing to someone having a hard time is, IMO, not a critique of that.
Beyond just critiquing the disparity here, I feel like the psychology that treats capital in such a frivolous way, shifting it about already privileged pockets of society, rather than apply it to any sort of material good is rather abhorrent. That's just my take.
There's actually tons of data. Almost every western country has a much better "Gini Coefficient" than the US.
It isn't a universal truth. That's bullshit.
> The Gini coefficient is a number between 0 and 100, where 0 represents perfect equality (everyone has the same income). Meanwhile, an index of 100 implies perfect inequality (one person has all the income, and everyone else has no income).
What country has the lowest Gini coeffecient value? Slovakia consistently tops the list.
Who is the richest person in Slovakia? A reclusive billionaire named Ivan Chrenko.
What about poverty? Per https://slovak.statistics.sk:
> In Slovakia, 980 000 people were at-risk-of-poverty or social exclusion in 2024 In Slovakia, more than 980 000 people, i.e. approximately every sixth resident, faced poverty or social exclusion in 2024. Both the share and the number of people at-risk-of-poverty or social exclusion increased year-on-year. Poverty indicators in Slovakia have been gradually deteriorating since 2020. On the positive side, the situation improved in 2 out of the 8 SR regions in 2024 and remained unchanged in one. At the same time, more than 20% of the population continued to face poverty in 3 SR regions.
Of course the US is terrible and getting worse by this measure. My point is that nobody is great (the universal truth) - but I grant you that some are worse than others.
In my view, inequality of all kinds is not an enemy to be defeated, it's a disease to be treated, knowing that it can never go fully away. It seems that most would rather treat it as a fact of life and do nothing while it runs out of control, or a heinous evil that must be eliminated. Neither seem like a practical approach.
citation needed. inequality was very low for thousands of years. not just "in the forest" but even with pretty large settlements.
Point is they're not 500-quality trousers, that's well into tailored cotton territory for a start, or you could buy better off the peg for much less.
Yes, you can get arguably nicer tailored cotton trousers at this price point. You will probably end up paying significantly more getting similar pleated trousers made by a decent tailor though.
Better off the peg? I don’t know, these are a fairly unique product, With a quick look Google isn’t finding any particularly similar products at any price point.
I have some friends in this space, even with margins like this it’s not an easy business to survive in. Those that do are generally doing something special, unless they’re really big names which Issey Miyake isn’t.
I'm sure expensive pants have their benefits but no matter how much money I have, I will always baby expensive things, and it's very inconvenient to baby clothes (e.g. must be dry cleaned, can't use a washer or dryer, can't risk getting stains on it). There are good reasons why dads gets their clothes from Costco.
Sadly, Jobs died in 2011, and Miyake in 2022.
I guess you could call this a small homage, but it feels different in that their founders are gone and it's just corp to corp dealings now.
https://en.wikipedia.org/wiki/Issey_Miyake
I wonder
... would jobs have approved?
... would issey miyake have approved?
(This teminds me of a show I once saw where various design students were given the task to design things. Philippe Starck was the judge. One of the students made a iPhone cover and Starck almost blew a gasket. I don't remember exactly what he said when he saw it. But he pointed out that the iPhone itself was a beautiful design so defacing it with an ugly piece of plastic was just a horrific waste of resources.
He also said something about objects having to deserve to exist -- though that was probably in a talk he gave at some point. Where he pointed out that his famous Alessi sitrus press was a good example of a pointless object that shouldn't exist. At least it looked good, but it was a pretty poor sitrus press).
[1]: https://www.npr.org/2022/08/10/1116769827/the-story-of-steve...
In my opinion, the fact that Apple is now selling a bag to carry your oversized phone around in, is an admission that they failed to make phones that are convenient to carry.
iPhone 3GS
Galaxy S3
Sony XZ1 Compact
iPhone SE 2016
iPhone SE 2020
iPhone SE 2022
Unihertz Atom
The various Mini models accounted for 3 to 6% of sales, which was still millions of units.
The problem is that everyone believed Tim Cook when he claimed that this is a failure.
It's all relative.
If Google sold five million iPhones Mini it would be considered a smash hit. But because it's Apple it's considered a flop because of the ridiculous sales numbers of their other models.
My prediction is that the age of AI and LLM assistance will make tiny devices the norm. Like those AI pins. Like Siri inside AirPods. Like Meta's AR glasses. But it seems that Apple is losing the race here. They lost their edge when it comes to developing new user interface paradigms.
EDIT: [1] Bloomberg claims 10-15% return rate, which would be massive: https://www.bloomberg.com/news/newsletters/2024-02-18/apple-... (for comparison, Galaxus reports 2% as normal for Smartphones and <5% for Meta's Quest)
They are normalizing Apple Vision look so it looks less weird when you switch.
Honestly id say this is a mix of both Jobs and Ive being gone.
Now under the operational maximalist that is Tim Cook, they just revert to old designs every few years and call it revolutionary. See: edges on the iPhone. First, rounded edges. WOW, revolutionary! Then a few years later, hard edges. WOW, revolutionary! Then a few years later, rounded edges. WOW, revolutionary! Then a few years later, hard edges. WOW, revolutionary!
All the while stripping actual functionality out of the devices and removing useful features like headphone jacks. There hasn't been real product innovation at Apple in over a decade.
But I digress.
Everyone says this but forgets that AirPods were released in 2016, Pros in 2020, and they're now the most popular headphones in the world
I don't think most users were returning it because they hated the UI or even the device in the usual sense. (There are certainly issues I could detail, but they don't feel like the core problem).
The core problem is just that it just doesn't really....accomplish anything.
Once you get past treating it like an expensive Google Cardboard ("neat tech demo") - it's very hard to figure out what the point of the thing is. What problem does this actually solve for you/what thing is it actually better to use this for than other existing solutions.
Extremely high price tag with no "killer app"/function that makes anyone who tries it "get it" quickly and want one, is a pretty impossible sell.
With this phrasing, does it feel like iPhone owns its user?
I've been on Android since day 1 but I'm thinking about switching to iPhone. If they ever made foldable (clamshell style, not book style) phone I would buy it immediately. I just want a small phone.
Yes I could get an Android foldable that already exists but I like to stick with Pixels and they don't have one yet and I'm kinda of done with Pixels. They are crap quality.
I loved the iPhone SE and small phones generally, but at the same time I realize Apple's not failing at anything. They're giving the market the size people actually want. The smaller phones don't sell nearly as well. Most people prefer a bigger phone even if carrying it is less convenient.
I've just accepted my phone will be bulky now, so I double down and attach a magnetic wallet to it, and carry it in my hand or jacket pocket or bag rather than my pants pocket like I used to. During meetings it lies on the table rather then in my pants pocket. C'est la vie.
Ooops ?
https://www.macrumors.com/2025/06/03/iphone-16e-sales-lag-be...
Looks like the market did like the SE size.
Adjusting for inflation, the SE (€479 in 2020) was €588 and the SE2 (€519 in 2022) was €567. The 16e is 699, a 25% increase.
The thought that "Small phones are only more popular because they're less expensive" seems to willfully ignore that the phones are less expensive because their inputs are less expensive, because they're smaller.
HTC has been making cheap (very cheap) and small phones for the discount market. Foldables exist in the premium space, but the price tags appear to bake in a higher margin for a device that won't sell the same volume.
That's not a compelling argument when the same chart also shows the iPhone SE 2022 lagging behind iPhone SE 2020, even though they have identical form factors.
I think Apple has such high expectation to sales figures that even if a smaller iPhone comes in, even as the 10th best selling phone, that's maybe only 5% of all iPhone sales. Massively successful as a phone, millions of people bought it, but to Apple, the SE is a side hustle at best.
My daughters friends made fun of my iPhone SE3, they had never seen a phone that small.
It’s not clear if they decided to move just add E models to their lineup, or given up on SE models entirely.
Similarly people have called the 16e as a replacement for the SE line, but that’s a cost assessment not one based of form factor. It could be most people bought the SE because it was cheap, but without two different form factors at identical prices there’s no way to tell.
Regarding the 17e, the supply chain rumor mill keeps mentioning it, so it definitely seems to be a thing.
Just profoundly weird to me that small manufacturers can’t make small phones because they’re small and can’t pay for it, and large manufacturers can’t make it because…(checks notes)…they’re large and don’t want to pay for it even if there’s demand.
Just opining that it’s weird can’t possibly be convincing against a consensus amongst all the large smartphone manufacturers.
Large manufacturers can make them. But there isn't enough demand to make them profitable enough. It's not a question of whether they "want to pay for it", it's just simple economics. They're businesses, not charities. I like small phones, but I understand manufacturers are doing what's economically rational given market preferences and I don't blame them for it.
But why are we needing a phone to be productive? And they were already a distraction from the world around us when they fit in a single hand.
I know I'm probably abnormal, but my phone is a phone first, camera second, and "work" device fifth.
As a society, our boundaries around communication and instant contact to anyone have collapsed. Now if you don't respond to a message within a few minutes, you get multiple follow ups. If you don't pick up the phone when a friend calls you, they don't leave a message, they text, then call again, then text again.
We've gone from being able to leave the house, and no one can contact us for a few hours, to no matter where we are people are trying to contact us. So they may be more "productive" with larger screens, but we never asked whether they SHOULD be more productive.
Being able to instantly communicate via photo and video makes a lot of people’s lives easier. For example, getting quotes for a house repair to save on travel time and energy getting estimates, showing before and after pictures to document performed work, and myriad more examples.
If someone is contacting you too much, that’s a problem solved by asking them not to harass you, not by putting limits on the device for everyone else.
My response was to these statements:
> But why are we needing a phone to be productive?
> So they may be more "productive" with larger screens, but we never asked whether they SHOULD be more productive.
I use my phone for web browsing 99% of the time. I don’t need it to have AI processors or loads of brand new tech. I want it to be cheap, functional, and expendable. So I definitely question whether a phone needs to be super “productive” in that sense too. But people who want their aircraft carrier phones that don’t fit in their pockets and cost over $1000 can have that too.
But this is because Google is a software / service company, so it keeps Android open.
Apple is a hardware company, and always has been. They have a relatively narrow lineup of devices which they support for a very long time, compared to Android devices. So Apple are not interested in fringe markets; they go for the well-off mainstream mostly.
> However, a follow-up phantom model analysis using 10,000 bootstrap samples at 95% bias-corrected confidence intervals revealed that the overall magnitude of the hedonic path (i.e., LS→PAQ→AT→IU; B=0.14, SE=0.06, p<0.01) was larger than that of the utilitarian path (i.e., LS→PC→PEOU→PU→IU; B=0.07, SE=0.03, p<0.01) even though participants were given a task-oriented, rather than entertainment-oriented (e.g., gaming, movie watching), assignment during the experiment. This implies that users are likely to put greater emphasis on the affective dimension of the technology than on its utilitarian dimension, despite the practical, purposeful nature of the assigned task. Given that user affect (e.g., positive or negative feelings) toward a technology is typically attributed as the central characteristic of the technology (regardless of the accuracy of the attribution),55 the practical implication of this finding is that smartphone manufacturers ought to take full advantage of the positive effects of the large screen on PAQ when designing their products. However, the more challenging design implication is that the optimal level of screen size that does not jeopardize the anywhere–anytime mobility of smartphones should first be identified, since screen size cannot be indefinitely increased in the mobile context. Thus, the remaining question to be addressed in future research is the optimal size of the mobile screen.
In short: Apple can get away with ignoring what those customers want.
There is zero chance I could convince any of my in-laws to switch away from iOS. Data isn't what they care about. It's all about blue bubbles and a decade of familiarity with iOS (and it's irrelevant that the UX between Android and iOS have drifted to be so similar).
I don't understand why you're brining up your in-laws in your response if they don't care about data.
https://support.apple.com/en-us/120267
"Import to your Windows PC
1. Install the Apple Devices app from the Microsoft Store.
2. Connect your iPhone or iPad to your PC with a USB cable.
etc etc"
My whole digital life other than my iPhone works very well! Never better, really. Been Linux-exclusive for years after switching after the release of Windows 10.
Just a real pity that iOS doesn't provide something as simple as a proper export feature. A kicker is that the Photos app does allow you to "Export Unmodified Original" for multiple photos or even whole albums. But you can't do this to everything in Photos (what used to be called the camera roll). There's no "select all" button to work around this.
The point is, that since Apple is providing dedicated tools both for Mac and for Windows to get your photos off your phone, I don't think it's fair to accuse them of trying to lock in people to their devices.
Same with other stuff like bookmarks, passwords, etc.
Large and small companies sell smaller Android phones.
In this alternate history, there's a tiny design firm out of Carmel, south of Cupertino, doing bespoke runs of an iPhone 4 with A18s and eSIM capability and they're always sold out.
In this alternate history, who would have invested the billions of dollars in developing the processor line all the way up through the A18 if it's not available as a market differentiator?
I want an SE4 with touch ID and a 4 inch screen and an A18 processor in it, not the monstrosity that is the 16e. If things were more open; what I really want to see is what we almost get to see with Kickstarter. If I could find one million people to do a first run who're willing to pay $750 for a first run edition, just to simply break even, and then make money off subsequent runs as demand does or does not exist.
Five of these are race-to-the-bottom business models. One is use-the-legal-system-to-retain-your-customers. The last two don't make cell phone class parts, and probably wouldn't be interested in the margins.
I mention this to make a point -- the quality of the A18 that you (reasonably) want in a smaller, niche-market phone isn't a coincidence, it's a consequence of the designer being able to justify the investment because it acts as a market differentiator. PASemi would never have been able to do that on its own, any more than MediaTek has -- customers have no brand faithfulness to cell phone processor manufacturers, so as long as the OEM can freely move between them the distinction must be on price, at the cost of performance. There are upsides to the more open market you imagine in your alternate history, but it would come with the downside of the high end of the market being less developed, and flat out worse, due to less segmentation being possible.
Most customers have no brand faithfulness to desktop processor manufacturers. Why would this stagnate phone processor development when it did not stagnate desktop processor development?
Hasn't it? See the impact the M1 family made.
Isn't that the whole point of alternate history?
The first link I googled about it is https://tedium.co/2025/09/02/apple-macintosh-clones-history/
In addition, the outer screen of next year’s iPhone Fold will be shorter than the mini, so applications really need to be flexible here.
There's nothing you can do with scaling here, if apps are made for big screens. It is a feedback loop. It would require a whole new ecosystem to break out by now. Impossible.
However as a camera? With the new camera button position it works pretty fine with just one hand. As a thing you tap and while it's in a mount? Also an appropriate size for one handed use.
They tried that this year and called it iPhone Air
The Air is DAMN SMALL. You really should try holding it. Yes the 2D dimensions are as large as a normal modern phone but it’s hardly there otherwise. It’s a good compromise.
I’d want it myself but I shoot ProRes Video.
The 2D dimensions are literally the only thing I care about. I'm going to barely notice the weight difference. The actual thickness is a lie with the giant camera hump.
What I do care about is whether I can operate it single-handedly: I want my thumb to reach the top of the screen (so I can drag down the notification bar and click nav stuff) while the bottom of the phone is resting on my pinky. I could easily do that on my Galaxy S III Mini, it was comfortable with my Moto G 2, it was just about doable with my Nokia 6.1 - and it is impossible with my Pixel 7. At no point did I I actively look for a larger phone: going for a larger model has always been an unavoidable compromise.
Ouch! That sounds pretty bad, indeed.
I was originally a little interested in the Air because I wanted to downsize from my previous 15 Pro Max. I ultimately decided that the Air was only thinner, and still big in the dimensions I wanted it to be smaller in.
What people like me wanted was an iPhone 13 mini that's a bit thicker so it can have a bit more battery capacity. And with the 120 Hz PWM nausea fixed.
The iPhone Air has worse battery life. And it has a larger screen. And it's worse to handle one-handed. Coming from the 13 mini, it's not an improvement.
Otherwise, yeah, you're right. I'm pretty sure I'm going to return it this week before my 14 days are up.
The one thing I don’t see criticized enough is the lack of a SIM card slot in international models. I understand they physically couldn’t fit it in, but I bet it's a deal breaker for everybody who has no experience with CDMA phones, so basically everybody outside of North America.
Huh? CDMA is long dead, and the technical capabilities of physical and e-SIMs are identical. SIM = Subscriber Identity Module, all it does is encode your identity.
eSIM reintroduces this problem. Those who experienced it 20-odd years ago with CDMA may feel like home. But elsewhere, where it's always been a norm to have the easily transferable physical SIM card, it might be viewed as too much of a hassle.
My wife didn't have international data with the carrier she had previously. When we traveled out of the country at first she was thinking she wouldn't care and would just get by with wifi. After a couple of days she changed her mind and wanted to have some kind of service. It was extremely simple to find a provider through the hotel WiFi, prepay for a week of service, download the SIM to the phone, and boom she was back to having service. Manged to get it all done at breakfast.
So long as the carrier is simple to get an eSIM it doesn't seem like a big deal to me. Its trivial to transfer an eSIM on Android assuming both devices are still functional. Its pretty easy to load an eSIM, compared to having to somehow call the phone company and have them manually enter the IMEI or whatever from back in the day. The only somewhat pain point is when your old device is smashed and you don't have any internet. In that case, having a physical SIM is better, I agree.
https://www.ft.com/content/62df8d8d-31f2-445e-bfa2-c171ac43d...
Edit: Found a link to the article content, I gather that's basically the point you're making?
Nope, close to 300 actually…
[1] https://www.macobserver.com/news/tim-cook-rejects-ncppr-poli...
Then they push a tiny-tiny device, the watch. Inbetween? Empty desert.
They do not do things smartly but by force. Like the omission of physical home button, notch, no jack, clud first, and a lot of other things forced on us. Some decide to live with, or even adapt the love of it, despite never ever asked for it. Using the force like Darth Vader.
We don’t know. If having such a phone keeps someone in the Apple ecosystem that may be more valuable. All their services they’re always pitching. People with iPhones are more likely to buy iPads and Macs.
Maybe the get tired of the tiny screen or want a better camera and move up in a few years.
The value of a customer over a longer time horizon, perhaps 10 years, may be better if you let them buy the phone you make $250 on instead of $450.
He’s maximizing value for the quarter. That so often steers companies wrong.
I highly doubt it.
I keep trying to use Andriod to get more choice on form factor, but one thing always brings me back to an iPhone: texting incompatibility. Apple has me locked into their ecosystem because I can't get a decent quality video texted to me.
As an Apple fan since the 90s who remembers how Microsoft abused its market dominance for decades, it's particularly ironic that Apple continues to use this technique against other companies.
Google later decided to come up with a completely different implementation called RCS to deal with the same problems. Rather than work with Apple on bringing an iMessage app to Android or licensing it, they instead tried to pressure Apple with a public advertising campaign to adopt what is frankly an inferior solution that doesn't even have reliable end-to-end encryption.
Your complaint is basically that you bought a Toyota and it does not have BMW's laser headlights that adjust brightness and angle automatically. You still have headlights, you just didn't spend the money to get the good ones.
[1] https://www.theverge.com/2021/4/9/22375128/apple-imessage-an...
This seems like an unfair take - Apple is on record using iMessage specifically to deteriorate the experience between Android and iOS users. I don't see them working with Google to bring iMessage to Android.
Carriers didn't like it and Google caved.
Maybe there was some glaring flaw I'm not remembering, but Google certainly had the resources to make it more competitive if they'd wanted to.
I assure you, Android phones have been able to render video of far higher quality than what Apple devices would send to them through MMS.
iMessage is a cloud ecosystem. I cannot install iMessage on my Android device.
> Rather than work with Apple on bringing an iMessage app to Android
Apple has been free to release this app at any time. There is nothing Google is doing that prevents it from being made. The only people preventing this app from existing are the people at Apple.
There aren't any decent small (less than 6") Android phones either.
It seems this gap has significantly closed, assuming both sides have RCS support. I've got a number of decent quality videos sent through RCS from friends through RCS.
How many Android phone models exist?
Also, they're happy to have Pro and non-Pro SKUs etc., just averse to smaller for reason.
The haters dismiss the SE point by saying it was the price, not size. But it does prove that no one avoids phones due to being "too small".
The size increase is because of cost optimization. Where it's wrong is that everything else meant for humans comes in small, medium, and large. Phones? Just large and XL.
If you think it costs more than $5 billion to design a phone and set up a production line, you are wildly off base. That’s the kind of money companies spend to build silicon fabs or release half a dozen new car models, not consumer products made by a contract manufacturer.
Apple's R&D expenses were $34B for 2025.
Apple isn't making average consumer products with average contract manufacturers.
Some people definitely want it, but when not even one Android manufacturer will create a model when they can get 100% market share, it looks like there isn't enough demand.
But I'll keep my iPhone 13 mini going as long as I can.
Original was 2406 mAh
https://www.ifixit.com/en-ca/products/iphone-13-mini-battery
It doesn't seem like Repart do direct to consumer sales; I'll look around and see if I can find somewhere reputable to buy that in Canada.
Based on this reddit thread, it doesn't seem that there's really a consensus around whether these purported supersized after market batteries are the real deal:
https://www.reddit.com/r/iPhone13Mini/comments/1gap4yc/share...
I would switch from Android to Apple if this fixed this problem.
Some people clear still want those small phones, just not enough for Apple's profit margins.
Apple could have kept improving the CPU and camera and not much else and would have had a steady stream of income from those of us who want to use our actual pockets (not a weird swaddle) to carry our phones.
The iPhone SE accounted for 5-12% of the market, depending on year. The iPhone mini accounted for about 5%. Let's conservatively call it 13%.
Apple had iPhone revenue of $205bn in 2022. The average smaller iPhone is about .5-.67 the cost of a flagship model.
So fuzzy math, but .13 * .5 * 205000000000 = a $1.3bn market for iPhones you can use with one hand.
Thats nothing to sneeze at. Way more of a market than something like a Magic Trackpad.
And the ramp up is to design and organise manufacture of a whole new phone line. They also would likely have received a hit in sales in general if they didn’t upgrade the design as people would feel insulted and also it would stick out like an ignored pig in the lineup, which isn’t good for apples brand either.
The truth is, you’d likely make the same decision if you were CEO, especially if you have to justify it to shareholders.
No - call it what it is. They are catering to the largest market segments and ignoring the smaller segments who desire smaller phones.
Reasoning as to why is another thing, but it doesn't negate the existence of the segment who does want one.
Of course everyone has a different version of what they consider crappy but bad battery life has got to be at the top of most people's crap-o-meter
The biggest issue is that it was introduced in 2020 when many people were in lockdowns. A phone's portability was not as important, and people mainly using their phone at home on the couch likely preferred large screens more than usual.
The second issue is that the screens used slow pulse width modulation for dimming and could appear flickery for some users.
Finally, battery life was uncompetitive. Sony Xperia Compact models introduced years earlier had larger batteries. My guess is accepting a tiny bit more thickness would solve this problem.
Are they, though?
In my experience the smaller phones are almost always substantially worse products: they have several gigabytes less RAM, usually half the storage of the alternatives, often lack features like wireless charging, have a slower CPU, have a worse camera, and in general are made using cheaper materials.
We don't know what the market wants, because the market was never able to make a fair choice. It wasn't "big phone vs small phone", it was "big full-featured phone vs shitty watered-down small phone" - no wonder people "chose" for the big phones.
Can any woman with a purse or man with a fanny pack chime in and let us know if they've ever thought about putting their phones in their bags before?
> Apple releasing a 'solution' is them admitting it
Apple released a collaboration with a fashion brand.
They’re purses you can wear that also tend to make you look better.
They’re friggin’ great, and even the largest smart phones easily fit their hip pockets.
No more keys poking you through jeans pockets. No more sitting on your wallet. Even room for a smallish paperback book.
We never should have moved away from them. They’re a utility garment.
Hell I own sweaters that are totally comfortable up to about that point, and higher if there’s a breeze. It’s all about construction and fabric.
If the smaller iPhones and Android phones of 10+ years ago had continued to sell well as larger models were introduced alongside them, they'd still be selling phones that size today.
It’s not as if Apple dislikes money. If they believed the market for small phones was large enough, they’d still be selling small phones.
The Air doesn't even fit in my jeans comfortably, I have to carry it in my jacket now (what do I do in summer?). I'm considering returning it and switching back to my mini until it just can't run anymore.
Apple needs to realize the user base that wants a portable, one handed phone isn't the same market that wants a cheap phone. I paid more for a worse spec'd phone (Air vs 17), solely hoping it would be easier to use as a mobile, out in the world device. It's not. If they launched the same exact mini with a processor bump at $1k or more I'd be fine paying it.
The reality is that “I want a small phone” for most seems to mean “I would prefer that the phone is small but this is actually the least important factor for my purchase decision”. The set of people who bought the mini was quite small, estimated around 3% of sales.
You didn’t even buy the smallest phone. You got seduced by the thin phone but the 17 and 17 pro are both physically smaller devices corner to corner and would fit in your pocket better.
I purchased the phone that was the lightest, thinking that maybe it's thinness would make it nice to hold in one hand (it does), but it's still too big. And so back it goes for my 13 mini until that thing can't hold on any longer.
I can never compete with the market that replaces their phone every year. Nobody can. They are the ones that keep buying giant phones.
>It’s not as if Apple dislikes money. If they believed the market for small phones was large enough, they’d still be selling small phones.
Apple, like almost every business that size, only does things that are profitable enough. It's not enough to sell 1 million phones for a good profit, they try to avoid doing that.
This is true but also not the entire story. Apple also has to consider:
* How many of that million would we sell anyway in a non-mini version?
* What will the margin be on these relative to our other phones?
* How much of our engineering resources will be siphoned into creating yet another variant that we could use for other efforts or to make our flagship phones better?
* What’s the long term support cost for yet another variant?
Most people use a phone for at least two years. The way it happened in the 2010s, by the time someone is looking at buying a new one, all available phones on the market have already grown larger compared to their current one. So, they get sad and buy whatever is available.
There isn't a grand conspiracy to make everyone sad with big phones they don't want.
This is the key thing. It’s not that no one wants it. But it’s a lot of engineering to produce another distinct hardware model and the market is tiny compared to the larger models.
I still blame Apple for considering that 3% of total iPhone sales is a failure. And then launching the iPhone air, as if it will do any better...
Sometimes that isn’t enough to justify dedicating a mass production line to that product.
I'm not sure it's fair to compare cars to phones or other tech products. Phones are not very repairable these days, but even if you manage to keep a 15-year-old phone working, the unnecessarily ever-changing protocols, APIs, and standards will render it unusable for most practical purposes. So you're kinda forced to upgrade every now and then. A 15-year-old car though? It takes the same fuel and drives on the same roads as brand-new ones. And spare parts are most certainly still available.
- Are the Mac Pro and Mac Studio getting yearly updates?
- Are they as intricate to design and manufacture as phones?
- Are they liable to eat into sales for more profitable models?
Personally, I'd be happy to get a new Mini if they made one, but I'm not shocked that they're not catering to that market.
The comparison to cars is the market. A company makes products it wants to and that it thinks will pay back their investment, and that will be the most profitable choice among the choices of product they could make.
Sorry, you aren’t going to debate your way into Tim Cook choosing a less profitable product to make.
By that logic the iPhone 17 (base model) is at least 24 SKUs.
If for example the 15" MacBook Air ended up being less than 3% of Mac sales, I wouldn't be surprised if Apple killed it off.
I'm typing this on an iPhone SE 2022 (the last one with a home button). I'm done with iPhone as soon as I am no longer able to use this model. I don't like the new, oversized pieces of junk, and I also like the home button as opposed to the new Face ID/swipe up workflow.
For people that have good visual acuity, the smaller screen is ideal; it's such high resolution that you can fit a lot of things in a small area. For people that turn the font size up to 600, the bigger screen is obviously ideal, but nobody really wants to have to hold something that is bigger if they don't need it for the screen size. That's the market I fit in and Apple has abandoned at market, along with all common sense (re: liquid glass, the recent Apple/Google Gemini deal, etc.).
Marketing 101: Create a customer. Even if phones were small enough that there was no need for such a product, Apple's marketing team would convince you that you needed this product for [reasons].
Yes, and I was about to write "so some Android manufacturer will copy Apple and deliver a phone of the size that was common 10 years ago."
Almost all of them are too large and they weight too much. 200 grams, why?
I think it's an admission that consumers prefer phones that are large enough that they have become inconvenient to carry in a pocket.
Some people have never had pockets big enough to comfortably fit even a smaller smartphone and have been carrying them in bags this whole time.
Also, can you actually not fit a phone in your pocket? I can fit the biggest iPhone in my pocket just fine in all of my pants. Conversely my wife cannot, but that’s because women’s pockets are vestigial. She couldn’t fit the 3GS in most of her pockets either.
I've bought plenty of nonsense, but this is some fabric to hold your phone. Come on…
There’s nothing about this product outside of any other product that riles people up except for the fact that it’s made by a company that collabed with apple.
It’s very easy to just not buy it, sheesh. Touch grass people.
But I agree with you on the diamond front. I may not be interested in diamonds personally, but it’s a similar parallel - people shouldn’t be confused that may humans would care about the story behind a special item and not just the materials within it, yet some people can’t understand it.
“They didn’t spend their money irrationally the same way I’d spend it irrationally, therefore they’re wrong” - this entire thread
I would love a smaller phone that doesn't kill my pants...
Apple is doubtless doing the same kind of “they say they want this but they buy that” calculation that automobile manufacturers are doing. “People say they want fuel efficient cars but they actually buy SUVs And giant trucks.”
Maybe "I want my battery life to be the longest available" dominates the decision.
New pro max fits perfectly fine in all my dressier trousers, it is rather big for some joggers though. Especially with Cuccinelli joggers it’s hard to get the phone to reliably stay in the pocket because they’re just not deep enough, so the top of the phone sticks through the opening.
The very easy solution to this has been to just buy joggers with reasonably sized pockets, Lululemon does not have this problem for example.
(I'm not associated with Fjallraven, I just enjoy this bag and think it makes the functionality of the Apple Pocket look even more ludicrous in comparison.)
Since it can’t get the lastest OS many apps don’t install, effectively making it the type of dumb phone I always wanted.
It would appear people simply don't want them based on mini 13 and other sales.
But I have kids, and am less willing to compromise on camera quality than I am size.
I’d pay the same price for a smaller phone if the camera specs (and ideally battery life—go ahead and make it a little thicker, they’re too thin anyway) were the same as the larger phones, but they’re not.
I bet those kinds of differences are what do it for a lot of folks. They’re like me and would prefer smaller, all else being equal—but all else is typically not equal, even compared to standard iPhones and not the ultra-high-end ones.
But overall people didn't.
Instead it’s an overpriced Apple branded jock strap.
Larger screens are better for advertising
Maybe there are more eyeballs on mobile than on larger form factors
Mobile OS are, with few exceptions, exclusively corporate-controlled. The corporations controlling the OS are enagaged in advertising services
Might make sense for them to try to increase mobile use for more tasks. Perhaps increasing screen size will help
I still have an old iPhone 4. Is it still possible to jailbreak and install some old software for experimentation. I'm not interested in using it to access Apple servers. All computers I own access the web through a TLS forward proxy. I see no advertising
Instead it's an ugly, phone-only purse.
Bleh.
I see a lot of similarities between big cars and big phones: i.e. They're not really well suited to their most-common applications and there is also not much of another choice. The average person seems to just gobble it up without much thought though. Very strange from my perspective.
> it costs $229
:oSurely it's satire! looks around in amazement
Which still feels outrageous for what is basically a knitted scarf.
I'm not convinced this wasn't an April Fools joke accidentally released early.
Let's wait until black friday and re-assess
Then I saw what it was, and was like “ah it’s an April Fools joke — but wait, it’s not April 1st”.
So now I can only assume people are upvoting it because it’s so ridiculous?
Are there people (on HN) that seriously think this is a good idea/are considering getting one of these hideous things?
When the iPhone Air was just another huge phone...but thinner...smh. Apple should put up some page to check interest level in a smaller phone, and with enough interest, go manufacture it. If it is more expensive because economies of scale don't work out, but they create one that is small yet powerful, that's what I would buy at premium, because apparently compactness is a luxury.
In the tech world, this is a laughable proposition to most people even at $22.90 (though an order of magnitude more palatable at that price).
In the fast fashion world, this is pretty typical pricing for a seasonal trendy item with a "premium" brand/designer attached. Of course, that's predicated on the trend actually taking off, which isn't guaranteed. But all this social media activity around it in the tech circles is certainly boosting it's visibility to people in the fast fashion world that have iphones, which - going out on a limb here - wouldn't surprise me if it were a not-insignificant number.
Besides, at this price point vs what it is and what it costs to manufacture, even if it "flops" it's unlikely to be a big expense to write off.
Whether or not this tarnishes the Apple brand by shear ridiculousness of it remains to be seen, but Apple's general strategy in the post-Jobs era seems to be "Enshittify, just not as much/fast as everyone else and people wont want to leave even if they complain because we're still not as bas as everyone else"
i would hate to be you.
TIL these aren't the same things.
Also lmao at the photo of the little bag strapped to the other larger bag. Yo dawg, I heard you like bags.
Also they're super ugly. But I guess that's "subjective".
I had to check that if wasn't April 1st
edit: holy shit, $150 for an iphone sock
EDIT: or perhaps your phone "helpfully" autocorrected something wrong, as mine did.
> Inspired by the concept of “a piece of cloth”
Groundbreaking.
> iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).
Just... good luck, guys.
You could probably argue that high-end fashion is in a constant state of jumping the shark.
This looks like it would make basic interaction with your phone highly cumbersome. It also looks like an easier target for thieves.
Just realizing that the reverse could be a selling point for a phone here: It might be expensive, but at least it's dumb.
I'm not sure there's a sure crossover of big numbers.
I sure didn't get disappointed.
One could embed an invisible security cable, but then...
I thought I won't be seeing anything else more ridiculous this decade regarding phones than people talking on speaker and holding them like piece of pie and here we are. There's no practicality whatsoever - I'd rather buy a strong case, probably that would cover both screen and cameras and a good urban backpack where I can put other stuff like physical wallet and a bottle of water, some charging cable.
It's more a gadget sold as a status symbol - bit like some cases had that small rounded window for apple logo.
https://media.gq-magazine.co.uk/photos/5f8efdba9b357099d70a9...
'If someone doesn't spend money irrationally like I spend money irrationally its bad'
There is indeed a blind spot.
So is buying a $5,000 laptop. Much like shoes and bags, a kernel of practical demand quickly grows into an unlimited demand for vain materialism.
No they actually do shit
https://archive.nytimes.com/runway.blogs.nytimes.com/2012/09...
https://www.prada.com/us/en/p/prada-speedrock-re-nylon-and-l...
It's not like it's sitting on Apple's frontpage. It's not some major product announcement. To get to the `/newsroom` page where the product was listed, you have to literally scroll to the bottom of https://apple.com and click a tiny link.
I will however comment on the price and utter lack of functionality. This product is utter garbage--a total niche for art goblins (said lovingly).
I have so much to say about that sentence that I cannot seem to say anything.
I’m not a product or UI/UX designer but when you have to design a new, ridiculous way to carry a phone your company’s manufacturing and selling, I’d have thought that’s your sign to focus on making it less awkward to carry. “Think different”, indeed.
Just the cheapest stuff you can get away with.
This is an old story, and it does not end well.
Apple Ginza, Tokyo
Apple Jing’an, Shanghai
Apple Marché Saint-Germain, Paris
Apple Myeongdong, Seoul
Apple Orchard Road, Singapore
Apple Piazza Liberty, Milan
Apple Regent Street, London
Apple SoHo, New York City
Apple Xinyi A13, Taipei ```
Couldn't hack it in Apple Plaza, Kansas City, huh?
see also apple watch hermes $500 watch straps (https://www.apple.com/shop/watch/bands/apple-watch-herm%C3%A...)
or (non-apple) LV purses, $5000+ https://us.louisvuitton.com/eng-us/women/handbags/all-handba...
or LV phone strap, "Contact Us" https://eu.louisvuitton.com/eng-e1/products/monogram-phone-s...
some rich people like it
some rich people think it's dumb and targeted at those with ego issues
https://static.standard.co.uk/2023/01/19/10/uniqlo%20header....
This thing is just a "Balenciaga": trash disguised as luxury.
Mysteries abound.
>thing >:(
>thing, Japan :O
It's an economic fact that a factory worker in Japan will have a higher salary and more overhead than a similar worker in Vietnam or China.
Their level of innovation is inspiring. I knew my grandmother was ahead of her time. Apple just proves it.
Irredentist pro-war language, Tim Cook? I am so done with Apple. They knew what they did when they chose the words; they certainly spent thousands of hours deliberating them.
This is Lebensraum with Chinese Characteristics.
> "The term is often used to avoid invoking sensitivities over the political status of Taiwan.[16] Contrastingly, it has been used in reference to Chinese irredentism in nationalist contexts, such as the notion that China should reclaim its "lost territories" to create a Greater China.[17][18]"
So sad to watch a gay CEO just sit comfortably and allow his company quietly destroy his own “community”. Don’t get me started on SA either…
Those apps have always been illegal in China. Of course, one could say Apple should not operate in China (and this is perhaps true), but they cannot both operate there and break the law.
You're never going to outsmart the Chinese government with clever little tricks. They don't play like that.
Would they? Unlikely, given iPhone creates a lot of jobs there. But if iPhone becomes the de facto devices for Chinese citizens to access illegal content then the chance is none-zero.
(And of course they can make Linux illegal too. It's just harder to enforce than making iPhone illegal.)
I am genuinely curious how someone can decide linux to be illegal. How would the ban even work out?
They're not killing their own people by the millions like in Mao's days, but it's still a brutal dictatorship when it wants to be.
The US is a brutal dictatorship all the time.
China thankfully has a govt that is on the same page as the people.
Country with social credit, LLMs that have a seizure at "Tiananment square", Winnie the Pooh and Taiwan, Great firewall, cultural genocide of Uyghurs is a country where "lives are getting better" while US is a brutal dictatorship, my fucking sides.
Ask other dictatorships while you're at it. Systems so great one wonders why stupid democracies haven't adopted the model still.
> Ask other dictatorships while you're at it.
In fact, I have observed immigrants from certain failed states that you refer to as "dictatorships." In many cases they say they hate their government yet they vote for mostly the same policies when they are given the chance to do so in the West, so again, even surveying them directly with a lazy question "do you like the government in country X" won't get you to the spirit of the answer.
To wit, you also just fell for the common fallacy of assuming dictatorship is the opposite of democracy. They are much more alike than you'd think. Democracy isn't liberty.
The comment I was replying to is not wrong exactly but the better way to phrase that is that any unrelated but centralized system can and probably will be co-opted by a totalitarian regime and in the long run only helps the oppressor and not the oppressed.
I think the argument is that Apple or even any company that makes Android phones could choose to have an open bootloader (and maybe some driver stuff) and normally that wouldn’t really offend any government, while also giving the users more freedoms.
Otherwise, what’s next, PCs that only run Windows and only allow Edge as the browser and force the telemetry on?
At least try to pretend like you guys are thinking about situations in the real world.
It's your desire to have open OS just say so. Doesn't really tie into avoiding oppression by communism. The Chinese need to solve that problem at its root.
Clearly they were doing exactly that until yesterday?
It's 2025, almost 2026 and we're still doing this shit. I don't care if you think I'm icky, I think other people are icky sometimes but I don't try to stop them from existing for it. People are entitled to be who they are.
Every single macro outcome like this only demoralizes gay people just wanting to wake up and not think about anything other than the stresses and excitement of the day ahead.
If anyone reads this and you think it sounds dramatic, it’s not. It’s a reality, and Tim Cook knows that..he should do better.
You say that, but he's made billions by explicitly not doing better. And he's Wall Street's darling for it.
EU: Tim Cook will *leave your economic zone* if you fraudulently label him as a monopolist, okay? If your government doesn't change, Apple won't bless your economy.
China: There's just nothing we could do. When they asked to backdoor iCloud we couldn't make any demands from them. They constantly demand authoritarian control and *never* let us say a single word. We're being abused, someone help us!We have this us vs them mentality which some people use to collect power and influence at the costs of them
Ultimately I think that it is a very foolish thing because I think that as long as nobody bothers on my freedom etc., I should be in literally nobody's business bothering their freedom
> It's 2025, almost 2026 and we're still doing this shit. I don't care if you think I'm icky, I think other people are icky sometimes but I don't try to stop them from existing for it. People are entitled to be who they are.
I agree 100% with this message.
But one thing I have problem with (on the straight side of things) is that I have seen occasionally some extremely feminist comments which do try to impeach or try to have this very fundamental skewed problem that man are ALL the problem and its all man's fault etc. and I have seen the same in masculinity cultures as well and I feel like both of them are just radicalizing people to seize power and influence or sell courses or feel better about themselves.
I think that we sometimes forget that people are people and we should treat others with the same courtesy and kindness that we expect to be treated with, I guess. maybe we sometimes don't treat them that way or didn't treat them that way and I guess we should just apologize or try not to do that ever again. Mistakes happen but as long as we still have a mindset similar to doing good, I feel like things would be hopeful.
> In June 2014, Cook attended San Francisco's gay pride parade along with a delegation of Apple staff.[85] On October 30, Cook publicly came out as gay in an editorial for Bloomberg Business, saying, "I'm proud to be gay, and I consider being gay among the greatest gifts God has given me."[86] While it had been reported in early 2011 that Cook was gay,[87][88] at the time, Cook tried to keep his personal life private
I feel like Tim Cook should be a man of his words and try to actually help the community he is proud to be in but I am sure that investors might not be happy but that just goes on to show that maybe even some CEO's could be puppets of shareholders and can be forced to do things solely for profit where their heart might not lie.
I think that another point is that shareholders can also be puppets of CEO's in the case of Elon musk 1 Trillion $ deal shows that imo
I feel like we live in the times where morality can be side-lined for profit and be celebrated. The whole idea why even people can be puppets of each other could be because they get profits and power and influence because of it (basically money most of the times)
But what power do those CEO's have if they can't stand for what they think is right or educate themselves on these matters.
Food for thought.
> virtue was not convenient at the time
Maybe we live just in such times.
The iPhone is a Chinese product. China ultimately controls whether or not the iPhone exists. No place else on earth can manufacture 20,000 iPhones an hour, 24/7/365.
Making two hundred million devices of the iPhone’s complexity and quality is not a trivial matter, and takes tens of thousands of skilled (and experienced) workers. Almost all of those people are Chinese, in China, subject to Chinese law. Apple cannot meaningfully fight Chinese law.
“sit comfortably” is a big stretch here. I imagine it must upset him as much or perhaps more than it does you and I. We, after all, can speak publicly about how upsetting it is. He cannot.
Yes, he will just have to comfort himself by crying into his pillow made of solid gold bars on his California King-size bed made of a solid block of hundred dollar bills. Poor Tim Apple — the real victim here.
In seriousness, even if he feels (and is right!) that there was nothing Apple could do better, nothing stops him from resigning, and then publicly stating that he didn’t want to be a part of a company that had to collaborate with a brutal and inhumane government. He just would rather acquire more billions for some reason.
His community are elites and money.
[1] https://careers.microsoft.com/v2/global/en/locations/gcr.htm...
[2] https://www.thinkwithgoogle.com/intl/en-apac/collections/gre...
Has it been used in an Apple product announcement before? My search is imperfect, but I actually can't find an example (on their /newsroom subdomain).
As recently as two months ago, with the Airphone announcement, they weren't doing this:
https://www.apple.com/newsroom/2025/09/introducing-iphone-ai... ("Introducing iPhone Air, a powerful new iPhone with a breakthrough design")
> "The 40W Dynamic Power Adapter with 60W Max will be available in Canada, China mainland, Japan, Mexico, Taiwan, the Philippines, and the U.S."
2016 - "Users in Greater China will see these new features by default on iOS and OS X® after updating."
https://www.apple.com/newsroom/2016/05/17Apple-Celebrates-Ch...
2019 - "The New Artist of the Week program provides new talent with a prominent platform across greater China for their work to be discovered."
https://www.apple.com/newsroom/2019/01/HomePod-available-in-...
2020 - "First, I want to recognize Apple’s family in Greater China. Though the rate of infections has dramatically declined, we know COVID-19’s effects are still being strongly felt. I want to express my deep gratitude to our team in China for their determination and spirit. As of today, all of our stores in Greater China have reopened."
https://www.apple.com/newsroom/2020/03/apples-covid-19-respo...
2024 - "Today, Apple has 57 stores in Greater China, with thousands of team members delivering exceptional service and creating magical experiences for customers."
https://www.apple.com/newsroom/2024/03/apple-jingan-to-welco...
Start with "do the right thing" and progress from there.
- is performative naming of countries that hurt your relationships “the right thing”
- is business where we achieve our highest goals as humans?
If the marketplace demands better corporate stewardship, and people vote with their wallet, and companies decides to change then great, but the corporate ship is only ever getting steered in one direction and it's not for noble reasons.
Because if you really want to stick with it, most companies should do business in a handful of countries in the world.
I think businesses should mind their own businesses and comply with local laws, end of story.
I ain't got no patience for companies quitting country X, but not Y.
Why is that a bad thing?
Difficulty: Don't use the trope "maximize shareholder value."
And yes, I want my business to be prudent in earning money. Doing harm to people is not effective or prudent. Getting in political name callings is also not prudent.
This leads to uncertainty.
Can you imagine McDonald's starting to open/close non-stop in countries depending on their status in some imaginary ethical ranking?
And who gets to decide that imaginary ranking anyway?
Apple CEO meets with the US president.
No, this is Apple being confident that the USA will drop Taiwan and that this and that siding with China is the "responsible" thing to do.
The ROC isn't a one-party state like the PRC and different parties in Taiwan have different positions on that. The KMT and other parties generally aligned with it mostly favor unification under the ROC (or a one-country, two-systems end state), the DPP and parties aligned with it tend to favor both Taiwanese nationalism and independent statehood. The DPP currently holds the Presidency and the KMT has the larges legislative bloc, so...?
https://statemag.state.gov/2019/03/mission-china-strengthens...
There are approximately 50 Protestant denominations, including Anglican, Baptist, Christian and Missionary Alliance, the Church of Christ in China, Lutheran, Methodist, Pentecostal, and Seventh-day Adventists. The Catholic Diocese of Hong Kong recognizes the pope and maintains links to the Vatican; the Bishop of Hong Kong and his retired predecessor are the only Catholic cardinals in greater China.
https://2021-2025.state.gov/reports/2016-report-on-internati...
I’m unaware of any for profit business interest over all of known history that hasn’t bent the knee to the desires of an authoritarian government
China has more control over Apple than the US does, at present. They are, of course, in crash override priority mode trying to change that, but nowhere else on earth can manufacture (on average) 20,000 iPhones per hour, 24/7/365. (TBH it’s probably closer to 50k per hour in the months up to release day.)
The iPhone is a Chinese product, made by tens of thousands of Chinese people, on machines in China, subject to Chinese jurisdiction and law. That’s an uncomfortable fact for the US economy.
If Apple doesn’t do exactly what China wants them to do, the iPhone does not exist, and Apple as we know it today does not exist.
China does not have that power over Apple. China can threaten Apple but they have already diversified their manufacturing to other countries so China does not have a strangle hold on the supply line.
Don't forget that the "we are the only legitimate Chinese government and we own it all" attitude is shared by both Chinese governments. The PRC claims Taiwan, but Taiwan claims all of China as well.
The US is worse than China in many aspects, from forever wars to climate over colonialism to fascism and support for an ongoing extremely violent genocide on over a hundred thousand civilians, - where is China geonociding hundreds a week right now? Yeah nowhere, but the US is doing that every decade.
Incredible to see this angle that 'the good guys' are bowing down to bad China in this context when you have so much poverty, political repression and lack of gay rights, abortion etc in many right wing states to straight up hyper right wing terrorism targeting vulnerable populations every year.
My man, the US and China are more or less the exact same here with the exception of forever wars.
Climate? China pollutes like crazy, and so does the US. Colonialism? Maybe not in the same vein but China does engage in actions to other nations, such as Macau, Hong Kong, and Taiwan that could be classified as colonialism. Fascism? Well yeah both countries are pretty much openly fascist right now. Support for an ongoing extremely violent genocide of over a hundred thousand people? Yeah the US and China are both complicit there. In fact, in China, you're speaking about the regime itself, with context to the ongoing genocide of Uyghur people.
And the Uyghur repression is no genocide compared to Palestine thats complete US misinformation and frankly a sinister comparison - the US is much much more violent, again look at Palestine, before that literally 30+ wars for resources and markets with millions of civilians dead.
Im not naive about China but this US = beacon of human rights angle is frankly gross to me.
China has many problems but americans are literally worse and you wanting to boycut due to human rights, is this a joke?
China is where the west exported pollution to by the fact that we pushed most of the deadly and dangerous production and manufacturing there.
So all the west does is launder pollution through east and southeastern asia.
It’s like trying to reduce prostitution, when society is demanding more sex, do you jail the prostitutes or the tricks?
If there’s no demand for sex workers then there’s no sex worker market. However if nobody is struggling to survive, then theres no supply.
You need to end the desire for consumption in order to eliminate authoritarianism
> No the chinese people, most of whom do not have a ICE car, do not produce those carbon numbers
That sounds to me like you're saying that China is not as bad as the US, because the pollution in China comes in some part from laundered pollution from the US. If that's not the case, could you explain what you meant?
Someone paying to fly a private jet and a slave putting coal into a furnace aren’t the same
Personally, I feel like america still has (had) hope with zohran mamdani but after the recent american shutdown, I would consider democratic party to be an extension of republican party or not doing anything radical except bernie,aoc, zohran and some other people.
I feel like America could have a hope to swing whereas china doesn't imo.
although, I feel like what is happening is that people made (short term?) decisions earlier generations earlier which lead us to where we are today where any country over-all needs a radical change as both europe and america and a lot of other countries need to radicalize what they are doing to give hope to the youngsters
Personally I feel like we shouldn't care much about US or chinese products but rather the ideologies of the product creators if we are worried about things and I think this is one of the reasons I love open source so much.
Xinjiang. They put people in camps and take extensive efforts to prevent births, to eliminate the Uighur population over time.
Do you condemn Israel? And if not - then what even is this concern of yours? Both are bad but Israel is much worse according to litterally all major NGOs.
Seriously do you condemn US imperialism and the genocide in Gaza too?
You're focussing exclusively on violence. If Israel adopted China's Xinjiang methods they would:
1. Take direct administrative control over Gaza
2. Place any man even remotely linked to violence or Islam in a prison camp and use them as prison labour to produce products
3. Monitor all women and prevent them from having births
But, violence would go down. In Xinjiang the Muslim population is shrinking as the authorities prevent reproduction.
Following your logic you are saying you would find this less objectionable. Is that actually the case? I suspect not.
I write this to hopefully expand your view that more than one situation can be objectionable, that not everyone is American or Israeli and it is possible to analyze a situation on its own merits and say "huh that's bad".
China goes to great lengths to minimize actual violence, which minimizes attention, which lets them focus on shrinking the population of Uighurs. I doubt Israel could actually do this in Gaza, but I think it would be worse if they did.
I am totally on board condemning China, but you aren't with Israel and that says it all - and i don't believe you actually are concerned about this muslim minority if you aren't at least as horrified by Israeli actual warcrimes and an ongoing genocide.
They already monitor everyone, they already control all markets they dont just prevent births they kill kids in an ethnic cleansing according to experts at the ICC, Amnesty International, Doctors without Borders and many others.
Again, unfathomable to me that you can list "they prevent births" as worse than murdering over 40.000 kids in a few years in Gaza and 100.000 civilians according to the newest numbers - that's by all measures worse than what China's doing and why every respectable NGO and expert groups are talking about Israel and not the Uyghurs at the moment.
Why are you not condemning Israels/US ethnic cleansing when i'm condemning chinas actions on multiple fronts?
I guess it's OK — I'm European too, for example — but it does seem like you're doing it to imply that your views are somehow (at least relatively more) popular among, or representative of, well, Europeans. But now that we're making such massive generalisations, I'd claim that well-educated English-speaking Europeans are often likelier to be more familiar with the views and internal debates among Americans than those of many of their fellow Europeans, and that you're probably no exception.
As for your comment, had you not addressed it to 'you Americans', I'd be hard-pressed to tell it apart from a pretty standard-issue American Left (or 'Progressive') rant, perhaps somewhere from the younger and more identitarian part of that crowd, for example (despite some of the quasi-tankie undertones). While I'll admit that scoffing at things like pro-life policies and/or American poverty is certainly easier and more common throughout the political spectra in (Western) Europe, I'd say your cringe-inducing bothsidesism with USA and China falls closer to the crackpot left camp in Europe as well.
Europe contains multitudes, and undoubtedly for some but not all, up until now at least, it has been a bit too easy to comfortably observe and judge things for so long as a world-political bystander from under the US nuclear umbrella, typically further from the Russian border too — whether you were an insular French with casual contempt for all things 'Yankee', a German atomic-phobic pacifist (or worse, a far-right, Pro-Putin knuckle dragger) from that 'European powerhouse' heated with Russian non-renewables, or even a Swede from the world's leading moral superpower, or something like that, anyway... ;)
the Kuomintang lost the war. its effectively the same as if the confederacy retreated to the Florida keys and China maintained a policy of deliberate ambiguity.
You have to be on the level of Israel’s aggression to lose the “liberal democracy” cover that most US allies get (or similar great titles).
[1] Enough to start a subthread with a very confident and polemic phrasing anyway. There are plenty who disagree with the OP here. I’m not saying that this place is an echo chamber on this point at all.
It isn’t unlike Benelux, or Scandinavia, or Iberian, or Balkan, or Gulf countries.
Greater Israel, Greater Italy, Greater Germanic Reich oh wait I lost the point, I guess any connections to irredentism are purely coincidental.
From the book “The Concept of “Greater China”: Themes, Variations and Reservation”:
The world is suddenly talking about the emergence of “Greater China.” The term has appeared in the headlines of major newspapers and magazines, has been the topic of conferences sponsored by prominent think-tanks, and is now the theme of a special issue of the world's leading journal of Chinese affairs. It thus joins other phrases – “the new world order,” “the end of history,” “the Pacific Century” and the “clash of civilizations” – as part of the trendiest vocabulary used in discussions of contemporary global affairs.
https://doi.org/10.1017/S030574100003229X
“Pro war” you say?
EDIT: it would be cool if you add "EDIT" when editing a comment or maybe think for moment before posting so that I don't reply to a different comment. Every time I reload the page I see a different comment, it's pretty funny honestly.
And I don’t understand your point. Greater China continues to be used today, like it’s been in the last 30 years. Who get to decide it’s relevant or not? UN?
As for “negative connotations”, you are entitled to your opinion, but that isn’t commonly shared, judging from how often it’s being used. I’m sure there are people in Finland who don’t like being called Scandinavian, given their distinct culture and language compared to other Scandinavian countries. That doesn’t mean it is unreasonable for someone to call them that.
https://en.wikipedia.org/wiki/Template:Pan-nationalist_conce... ("Template:Pan-nationalist_concepts")
This was the same line IBM used to protect their huge business with... wait for it... Nazi Germany
China made a strategic decision to go deep there, and the rest of the world decided it was post-industrial
https://www.zdnet.com/article/apple-criticised-for-dumping-t...
It seems like you're advocating for Western powers to take a position, using either soft or hard power, on a war that already ended many decades ago. Sounds quite a bit like imperialism to me, and pretty far from being anti-war.
An anti-war position, at least from the perspective of a Westerner and Western companies, is more like, you guys lost, suck it up and stop asking us to intervene on your behalf.
Push back, as in this thread, can change which hierarchies are accepted and which aren't.
In particular, the use of "Greater China" normalizes corporate acquiescence to Beijing's explicitly revisionist policy preferences.
Taiwan is an independent nation. It isn't lost. And all free nations should intervene whenever the right to self-determination of another is threatened.
Say hi to the chairman for me.
Is it off-topic to talk about the adversarial role of tech companies in a potential war, one that would be devastating to many of us? About the entanglements of their supply chains? Have I truly, in your judgement, derailed this thread away from curious discussion? Because, this subthread looks to me comparatively thoughtful (if mildly heated), while the more narrowly-construed topic of discussion is a polyester fashion accessory.
To paraphrase Anakin Skywalker: "from my point of view, it's the iPhone Pocket that's generic and uncurious".
> Have I truly, in your judgement, derailed this thread away from curious discussion?
For sure. A subthread like this usually has a lot of activation energy because the (off) topic is sensational and divisive, but that's not the same thing as curious conversation. Supplanting less sensational/divisive topics with more sensational/divisive ones is the essence of the "generic tangent", which HN's guidelines ask users to avoid for good reason.
If the OP isn't so interesting, the solution is to find other threads that are interesting, not turn this one into a flamewar (or potential flamewar) about something else.
I especially like how it’s sized to fit almost any iPhone ever made. So not only are you getting a bag made of cloth, for over $200 it’s not even custom fitted!
Anyway, this product isn’t for me. I suppose enough other people will buy it.
Edit: I suppose the short version is under $200 but my sentiment hasn’t changed. Perhaps I’m even more cranky now that increasing the length of the strap costs $80. That’s the same level of rip-off that Apple charges for increased SSD storage on their Macs.
This piece of cloth is twice the price and it can't even make phone calls.
Not to mention, "number of lights" or "ability to communicate through the air" has no real bearing on its value, clearly.
That's why the Romans could never make huge advances, they didn't understand the fundamentals. They knew using coal to make swords gave them better, harder edges, but they found it by raw accident, not knowing that the iron and carbon were combining atomically.
With this you don’t even get the designer in the name.
Plus, I can see spending money for things that are nicer or specially designed. There is a huge quality difference between a Loungefly bag made out of synthetic material and a Coach bag of leather (or even Louis Vuitton, although that is a big step up in price). But this iPhone bag isn’t that- 3D knitting isn’t even that special, you could just as easily put a cheap Android phone in this bag, and I don’t think it’s going to be any more durable than a moderately priced crossbody or small purse.
Instead they’re selling larger pockets because normal pockets aren’t big enough for large phones.
I wear jeans a lot and the back pockets are dangerous for phones, and the front pockets are uncomfortable when sitting if there's a phone in them. I want a phone pocket on the outside of the leg that's big enough for a phone but not too bulky/puffy.
Do others knit in the 2-dimensional space?
I find it interesting that anybody is that surprised. Remember, this is the company that overcharges for SSDs (no they're not magical super SSDs that only Apple can make)/extra ram.
They charged $1000 for a monitor stand that's pretty much just a thin block of aluminium.
I assume the sort of person who buys this walks from the chauffeured car door to the door, not down a regular high street.
This is today's Duo Dock, isn't it?
It supported a CRT so you could have your laptop under your display without needing to spend desktop space for a laptop off to the side.
Show them two identical products, one from Apple, one from Auntie down the street, and they'll pick Apple and tell you the other is inferior.
On the other hand, if I did make one for myself (which I won't - one purse is enough) it would probably have a 2-color brioche stitch or something like that for more visual interest.
I look around at people with the smaller phone and wish we had a newer model. Whatever happened to this?
https://www.youtube.com/watch?v=Af0gtsjfy7E
The small iPhone is like the Cadillac Ciel. So many would buy it if they could, but they can’t so they won’t.
But my partner is a fashion designer and was just this morning working through studying 3D knitting technique.
So I wonder if this will lead to more 3D knitted products.
Still, my pocket is my iPhone pocket.
Until they release something the size of the X or smaller, I’m sticking with my iPhone 13 Mini or eventually going for a Razr style Android.
Every year they release something, I go check it out. My love for Apple dies a bit more.
I strongly disagree with that statement.
$30 or so later you'll have an integrated Pholster and don't have to carry another thing around with you. For $200 you should be able to update all the pants you have that lack a proper pocket. This is also an incredibly easy thing to sew yourself, by hand, while you watch TV. $30 for a tailor to do the first pair to give you a template to follow, $50 at a craft store will get you some decent scissors, needle, thread, and a yard of whatever material you like. You'll butcher the first pair of pants, but the second, will be better and the third will be perfect.
Steve would have fired everyone involved in this stupidity.
A sucker is born every minute, clearly.
$30 for a pack of six iPod socks always seemed like a horrible value to me in the mid-2000s. I'm not denying they were fun and whimsical, but as cases, they didn't protect your iPod or allow you to use it while inside them. It felt like a rip-off two decades ago, and these are 30-46 times more expensive per-sock.
I know Apple does things like this to position themselves as a luxury brand and as a shareholder I still do not buy the idea stunts like these are what's best for the company. At best, a small segment of the target demographic will see this as a curiosity at the cost of further damage to Apple's reputation. People will see this as further proof Apple is more concerned with products and services which rip off their customers and developers, as opposed to providing real value.
I will be the first to welcome Apple bringing back some semblance of fun and whimsy into their product line-up, and this is not the way to do it.
There are thousands of sub 10$ case strap-attachments which make it easy to both use and not drop your phone while wearing it around your neck.
Imagine milking your phone out of this every time there is a notification... What a joke
I don't have an iPhone and will not get one at least until Google kills ReVanced, nor would I ever get a sock for my phone but wow, I fully expect this to be hit. Not only in this collaboration, it will spawn a thousand copies as well.
Everything about this is perfect. The Japanese origin, the idea, high tech manufacturing (single cloth, 3d knitted, whatever), the cheap material, the timing... I am in awe. The kind of shock and awe that militaries aim to deliver.
Apple has ingested a million tiny current trends of craftsmanship, story telling, accessorizing, ground them into this magnificent triumph of corporate capitalism. This is why commies never even stood a chance.
This is 150$ and probably cost 5 to 10$ to make.
You can ask a traditional crafts person in most the world to make you a custom one with traditional patterns and it would be significantly better. Then they can feed their family for a least a week.
Apple isn't the only one who can make a giant sock!
Checkmate.
All it will take is some celebrity placements with the iPhone Pocket and people will lap it up.
"Crafted in Japan, iPhone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE."
How would a 2d knitted construction look like? Lmfao.
What does that mean? What would be an example of 2D knitted construction ?
I recently saw in Southeast Asia everybody had their phone with a strap going around their neck. Which is why Apple made a first party case recently that does this. Apple's making products to cater towards international trends. People paying a lot of money for a fabric product is not unheard of, simply take a walk around the nicer mall in your area with multi-thousand dollar handbags as a demonstration.
People don't need to carry wallets anymore. No cash, no physical plastic credit card. It's little surprise that the purse will trend smaller as people need to carry less and less inside it.
Apple is hitting a revenue growth plateau, which means the time has come to expand into adjacent categories. In a world where people put their phones into purses, why not the purse? And at a Apple-brand price point to match?
We already know Apple can manufacture lifestyle products and market fashion to fashionable people - that's not the issue. We're starting to turn the corner on Apple's true desire to stop competing. They can't innovate like they used to with the iPad and the Apple Watch; the "new" Apple products today are expensive alternatives to superior products. Apple's most-lucrative investments are turning out to be the App Store and iCloud, software investments that have nothing to do with their hardware quality. So we're now in the awkward position of getting precisely zero innovative hardware and tons of useless and expensive bric-a-brak like iPhone Pockets and iPad laptop-cases to convince people the ecosystem doesn't need to compete to be fun.
On the one hand, yes, I am not the target audience for this in the same way I would ignore the Apple CPAP machine. On the other hand, this is setting a new low for Apple that hadn't been challenged since the polishing cloth debacle. Nothing here is innovative and it seems to confirm the industry's broader suspicion that Apple's business model is bankrupt.
Sour grapes, but hardly unpredictable.
If there's any punch-line here, you're going to have to help me see it. Even for Apple, it's pathetic.
This is satire, right?
He was interested in fashion enabled by technology, and there is the long standing connection between him and Steve Jobs.
It is okay to dismiss high fashion brands that don’t suit your needs, this is a niche thing that doesn’t appeal to everyone. It makes sense as a part of the Apple product portfolio that is fashion conscious.
The ridiculous part is, people will buy this.
That award would go to the "Dual Knit Band"
https://www.apple.com/newsroom/2025/10/apple-vision-pro-upgr...
If you don't know the backstory: New Coke had a sweeter formula than Coke Classic. And, as the original "Pepsi challenge" [1975] demonstrated a decade prior to New Coke [1985], people tend to prefer a sweeter drink when they're only being given a 15ml sip of it. New Coke's initial user testing was essentially a "New Coke challenge" — giving people 15ml sips of Coke Classic vs New Coke — and this led them to believe that this sweeter formula would be popular. But as demonstrated by later attempted replications of the "Pepsi challenge", the preference for sweeter drinks goes away when people get a full mouthful of the beverage; let alone when they're handed a full glass to drink as they please. It never seemingly occurred to Coke to do another round of "full-scale" testing, with testers being given full glasses of New Coke to drink (perhaps with ice; perhaps with food; perhaps chilled, perhaps warm... etc), before green-lighting the formula for production.
Same thing seemed to happen to Apple with the Vision Pro's original band. You don't tend to notice the strain of headset's weight pressing down onto your face at first; it only becomes apparent after ~10-15 minutes of use. It was likely that both their user-testing sessions, and their shareholder demo sessions, were short. (The final retail demo they walk you through is certainly short!)
You wouldn't think that this could be true of the Vision Pro, because it was a very-clearly dogfooded product: Apple made this thing first-and-foremost for Apple engineers, to allow their hardware design teams to work remotely during COVID. (That's why they shipped a "Pro" SKU first; the "Pro" SKU was what they needed.) Many of those same engineers were likely wearing prototypes of the Vision Pro to design later revisions of the Vision Pro.
My guess, though, is that early revisions didn't have all of visionOS (especially the computer-interaction parts) finished yet; and therefore, the Vision Pro was, at the time, really just serving as a peripheral for viewing of spatially-AR-embedded 3D objects (i.e. their hardware prototypes). The workflow likely looked like: edit and collaborate in a CAD program, with the headset off; save their changes; push the 3D model to the headset; pop the headset on; check out their changes ("do a walk around" of the object); take the headset back off; and go back to editing/collaborating on their computer.
Obviously, the original band would have worked just fine for that workflow!
https://www.phonearena.com/phones/size/Apple-iPhone-Air,Appl...
I assume the same people who bought the $700 wheels for their computer case.
Young kids can go through multiple cases each of which look like they have been run over, but it’s relatively common for adults to replace a case.
Adjective definition 3 from https://en.wiktionary.org/wiki/ablative
https://en.wikipedia.org/wiki/Ablation
The poster is saying that a case can wear out and be replaced without damage to the phone. You can let the case take all the damage, then get a new one. But if you let a phone take all the damage (even if it's a tougher phone), you can't remove that damage.
It's also nice to be able to choose a texture. In my latest iteration, I got Apple's techwoven case, and I really like the feel compared to the usual silicone stuff, or bare metal. The texture also makes it easier to grip so maybe I'll drop it less. I can hope.
Why do y’all care so much about something you’d just walk past and ignore in literally any other scenario?
For the longest time they were the only tech company that really cared about design, and most people don't encounter good or thoughtful design or ever really see behind the scenes or think about design and designers.
Jony Ive and Steve Jobs really glorified design I think rightly in many ways, and elevated what industrial design could be in technology and engineering companies that historically had treated design as something you paid an external agency to do.
Most people don't know Dieter Rams or Donald Norman, tech people maybe know Edward Tufte. Loads of people know Jony Ive.
Unfortunately the only good ideas Apple have had this decade are the M-series processors, which are fantastic. Their software and hardware are otherwise lacking, across all categories.
So, when Apple releases _anything_ people hope it's (a return to) good, of all the consumer product makers I think Apple has the highest level of goodwill, people are excited and hopeful that the next thing they release will be great, and are disappointed when it isn't.
My pension. When "jokes" like this hit the frontpage of HN, I am reminded that every dollar I put into my 401k will never see the light of day. The FTC should be mauling Apple for resting on anticompetitive laurels, but instead they're letting them grow fat and become a high-risk business. If you're not filing for retirement tomorrow, you should be considering the consequences this will have when you turn 65. Letting Apple fuck off and manufacture high-margin designer is terrible for America in the long-term.
The economy is not as simple as "don't buy the product then" at Apple's scale. Look at how John Deere transitioned from a blue-chip brand to an Oracle-level scourge on humanity. I don't want Apple to head down that same road, but we might be too late to save them at this point.
it's so ugly that it shows their desperation, who would ever need this?
It's a crappy handbag, and it's just for a phone.
It looks like they had to use models to advertise it because they couldn't use "everyday people" in "everyday situations" to advertise because it looks like it would be garbage in that scenario.
Is Apple expanding to the "luxury" fashion market?
> Inspired by the concept of “a piece of cloth”
Sometimes I think they’re messing with us. This is more ridiculous than that monitor stand from a few years ago
edit: What are you disagreeing with? That's what I'm referring to. The Issey Miyake trademark, which the label uses as "A-POC" as an English acronym, and translates into Japanese only to explain it to the domestic market rather than as the trademark itself. I linked that MoMa article elsewhere in this thread
A more illustrative term might be more easily understandable, at the cost of elegance (in simplicity and constraint) and surprise (from your underestimation of the work based on its name). The term is branding.
BTW another reference is Maurizio Amadei's "One Piece" work. Here's an installation/artwork he did that makes it easy to understand: https://lucentement.com/blogs/journal/m-a-by-maurizio-amadei... He also has many products labeled "One Piece [X]" such as "One Piece Wallet" or "One Piece Boot", where they are made from a single piece of leather (never cut into multiple pieces) and with a minimal number of seams. He chooses a similarly simple term, "One Piece", with enigmatic effect.
... isn't any more meaningful than the English, it is exactly "inspired by the concept of "thing in quotation marks"
I think this article was originally written in English anyway (only the English one credits an author, who is not Japanese)
In tech we also use common words or phrases to trademark new ideas. It's not ridiculous or unusual. But it may be unfamiliar to you if you are not interested in fashion (common in these parts, as apparent in this thread) and fashion topics are easy targets for technical brothers.
See: https://www.metmuseum.org/art/collection/search/185792 and https://us.isseymiyake.com/pages/apocable?srsltid=AfmBOopZJL...
(You can also see an archival garment in the Met article that closely resembles the iPhone Pocket btw)
and
> a piece of cloth
communicate different ideas to most people
but this product isn't for most people, it's for Issey Miyake's customer base. That's why this is buried as a newsroom update and the marketing is elsewhere rather than the apple.com front page
The article referred to ‘the concept of “a piece of cloth”’
I’m not sure they are the same thing at all. If you are going to invoke a piece of artwork wouldn’t you get the name right and reference it directly? Wouldn’t you also use the base concept that makes the art interesting instead of 3d knitting as well? Would you reference that it is specifically tied to the completely different pleated clothing line instead of A-POC?
The MOMA project seems not to be rigid fabric, but it is clear that the description there is not exactly canonical.
In any case the press release was worded so weirdly that it seems inevitable that only superfans would make the connection to a piece of art from the 90s, and the rest of us would just make fun of 'the concept of "a piece of cloth"'
> The design of iPhone Pocket speaks to the bond between iPhone and its user
Like it's a pet or something
Also I cannot help but read this in the voice of Jony Ive.
They've been flirting with it for a while, remember they made a $17,000 solid gold variant of the first gen Apple Watch (which is no longer supported lol), and today they sell luxury Hermès edition watches at a 2-3x premium over the regular titanium models.
I don't think the kind of people to spend $17K on a digital watch care that it's no longer supported - it's pocket change for them
Is it worth 10-20X the price of a normal strap? No, but it’s called disposable income for a reason.
Apple has been dealing in luxury fashion goods since at least the early 2000s.
You think they made computers look like that, with a circular mouse, because it was better? You think putting the charging port on the bottom of yet another mouse was about sharp product focus?
Apple sells what it does because it's a Lifestyle Brand.
You seem more eager to shit on this aspect of it than to understand something you’re unfamiliar with. Not that you need to become familiar with something you’re uninterested in, especially with luxury market products, but since you’re here talking about it and this isn't "Hater News"…
It does have higher production cost but the price of this item is priced for it being designed by Issey Miyake (not Apple) and sold as a luxury fashion item. If you want a cheaper strap they sell that too.
Like, if you were doing this as an April Fools joke post, what would you even change?
But I guarantee you that they thought long and hard on this, and have very good reasons for each and every aspect of the product. It is not half assed work. I don’t see a reason to take it as a joke.
Professional designers put out the Pontiac Aztec and the Apple puck mouse.
Can't you say that about basically anything?
I remember the iPod socks. Now make them bigger. Now stretch them out a bunch. Now make it look a little more like Borat’s speedo.
Now charge like 7x-10x what the iPod socks cost.
If the first place I had seen this was not a direct link to apple.com I too would’ve thought this was a complete joke.
This piece of trash likely has nothing to do with the guy, somebody's likely just milking the brand/name as long as it still has some relevance.
Really poor taste from Apple.
Please bring back the mini :’(
Nope
Apple is not a luxury brand but it's close enough with some of its products that it can get away with a price like this on a product like that.
This was the biggest letdown of clicking a link since my last Rickroll in the early 2000's
And instead of making a practical phone that would fit my pocket, we get this stupid, overpriced sock. What a joke.
The Maxes are really huge tho
I just find it annoying to have larger one in my pocket, 5.3 feels ok or annoys much less.
Even if sometimes I would like to have bit bigger screen - I would rather optimize for comfort while holding phone in pocket’
-Apple
(See "you're holding it wrong" for an historical reference)
I had the same excitement: "A pocket sized iPhone!? Yes!"
It's clearly intended to be used as bait for phone snatchers. That iPhone dangling loose a foot below your arm in free air is just too tempting… no thief can resist. But, then! You start swinging that motherf*cker, and your iPhone becomes a deadly weapon before any potential thief has time to think.
Third parties are sure to fill the market with the most obvious additions, e.g. metal spikes, studs, mildly poison-laced hooks. I assume there will also be training courses scheduled in Apple Stores around the world to clarify this accessory's purpose — not to mention, to teach proper technique and the ethical considerations of when to stop striking with the iPhone Pocket to avoid manslaughter charges in your region.
This is a move by Apple to subtly promote armed, deceptive martial arts as self-defence. To promote the Bushido spirit as a practical coping mechanism in these stressful times, and to empower its users in everyday situations. I for one think it's Insanely Great, and right on that bold frontier of innovation and Thinking Different that Apple built its reputation on.
largely don't exist because you can't do anything with the phone without the owner's password to reset it
What happens to the stolen phones? They're shipped in bulk to Huaqiangbei market in Shenzhen, there to be taken apart, reset, repaired, parts replaced, and resold to people in China who can't afford new phones.
The amusing thing is that the phones were probably originally built in Shenzhen.
[1] https://www.economist.com/leaders/2025/08/21/britain-leads-t...
I don't have anything against Face Id, BUT I just don't see why they eliminate the sensor and remove the option.
It's worse than motor memory (no thought required) gesture, because it requires a more expensive non-motor-memory physical movement that depends on context of the human. Face ID requires moving and orienting phone close enough for the Face ID sensor to capture a 3D image of face and moving eyes for attention, so it's a function of both phone and human position.
TouchID is context free: grab phone and touch button in fixed position. By the time the phone has turned to facing the user, it is already unlocked.
Touch ID is much faster than Face ID.
I rolled back to TouchID after a few months, it was intolerable.
I have an impression this gets worse the more correction your glasses have.
I actually had to disable some FaceID stuff because it was too easy to get to the Home Screen when I wanted to just look at the clock.
Not hating on people who do, but I just do not use my phone enough to justify the hassle of having a freakin' cinder block in my pocket.
Looking at replacing my SE with a keitai supplemented with an Android emulator
Still have my SE. When I pick it up, it’s striking just how much better it feels.
Meanwhile this looks like this sort of man-purse that in my corner of the world is referred to as something that loosely translates to "quiver of righteousness".
The "righteousness" in question is a calque from the Russian adjective "правильный", meaning "correct, right, proper" and originates from prison slang. I believe the equivalent English term is "Original Gangster".
The term is of course used in jest in reference to how man-purses, out of all things, are normalized among people associating themselves with street culture, especially that my understanding is that those items were initially just fanny packs worn differently.
No regrets, and saved $1800.
It looks like a mass on a spring: the phone is a relatively heavy weight, and the wool pocket and strap are naturally springy.
So during everyday wear, does this thing bounce around? It seems like it would be impractical.
Then saw the domain apple.com, can't believe it!
One thing I know is that they are z making beast. The fact that they could sell a monitor stand for ~1000 € and wheels for something I do not remember for I think 200 €, and now this, means that they are genuises.
This is not a product that deserves to exist. It is not made from quality materials ( Nylon (14%), Polyester (85%), Polyurethane (1%)). It is not innovative. It is questionable whether it solves its primary use case particularly well.
What makes this particularly objectionable is that it is from a design house that usually makes quality garments. And then they stoop to making this crap, slapping their designer label on it and then exploit ghastly people who don't know any better to waste tons of money on it.
This is pissing on Issey Miyake's grave.
Fixed it.
And people have brand loyalty to Apple stuff because quality, or design, or something... but for a product like this, which to me is prima facie a ridiculous, impractical, high-priced, fast-fashion item, you know that the marketers are cashing in on that brand loyalty almost exclusively (in the absence of any intrinsic value).
Half-baked thoughts, I'm sure people have written properly about this. But the conclusion I leap to is that marketing people are the great Satan here. Fuck those guys.
Marketing guys just know and exploit a very well known human weakness. It's annoying because it's Apple, but everyone has been doing this forever.
Non-standardized phone chargers? USB-C and its patent hell? HDMI and its licensing? There's plenty of examples for creating wasteful items without them being fashion ones.
The materials themselves probably cost no more than a few tens of cents, so all the cost is going to be the in the manufacturing process. The knitting pattern does look somewhat advanced, so I guess it would require a relatively high spec knitting machine. I suspect what would drive up cost is a combination of throughput and somewhat that you need an expensive knitting machine. Since this is a high volume item that will probably bring down the average cost by quite a bit.
I would guess somewhere in the region of $2 to $5 per pocket to mass produce these? Anyone have a more qualified guess?
Clearly Ads work. You cannot blame the individual who has been brainwashed, addicted to buying things, by the hyper-capitalist advertising mega-monopolies around us. They are victims too.
Plus that kind of wasteful consumerism is only seen in certain developed countries in the world, while the brainwashing happens globally. So corporations are evil but a little individual accountability wouldn't harm.
I'm not saying synthetic materials are always bad. I own a few jackets in synthetic materials that are good, but I have gone through a lot that are rubbish. For jackets it is more about the technical design than the exact material. I have had lots of expensive jackets that just don't work for my use cases. And a few that do. It is trial and error since I have no idea why some jackets just don't work.
I live in a place where it rains heavily, and in the winter it is often cold, and I spend a lot of time outside being physically active. This means that the challenge is to find jackets that can deal with heavy rain, cold, physical abrasion, and perhaps most important of all: moisture management.
If you spend a lot of time being physically active outside in all kinds of bad weather, you tend to start caring a lot about what materials you wear. Best case for sub-par garments: they start to smell. Worst case: you freeze because your clothes can't manage moisture.
But for what is more or less a glorified sock, at that price I am not buying a piece of plastic. I'd expect more pleasant natural materials.
As I mentioned, I've gone through a lot of jackets in order to try to find a model that consistently works and it is slightly baffling. I have a long discontinued 20 year old Bergans (https://www.bergans.com/) jacket in a horrific puke green color that works really well, but it is ugly as sin. (It is almost painful to look at :-))
It is one of the few jackets I own that combine good resistance to heavy rain with an ability to vent moisture really well, so it doesn't get clammy. It also traps heat really well so I have worn it in ~ -15C with just two relatively thin merino wool layers. Most of the other jackets I've tried tend to build up condensation when I ride in heavy rain. Which is pretty common weather where I live.
It is like those horrible Louis Vuitton plastic bags. Yes they are expensive and probably better made than most plastic bags, but they are mass produced plastic bags. You can get nice, custom, handmade bags for a fraction of what this pointless junk goes for.
(The only reason I know about Issey Miyake is because years ago I happened to buy a couple of handmade linen suits while visiting Japan. And only later discovered that these suits were "a big deal" when some fashion people I shared an office with saw me wear them as "casual office clothes". To me they were comfortable linen suits that were obviously hand dyed. And they weren't even that expensive)
You're making the subjective value judgement that a synthetic material is "junk", without qualifying it as such. A textile that is less expensive to manufacture, or is synthetic, does not automatically qualify as "junk". Look at technical fabrics such as GoreTex as a highly functional example, or any avant-garde techwear from brands like ACRONYM which usually last quite a long time and have some artistic merit within the fashion world.
It's OK to not like synthetic materials. It's also OK to not care about fashion-as-art, but fashion is oft ephemeral by nature and design.
With very few exceptions, the majority of synthetic materials commonly used in clothing come with these trade-offs. "Junk" being a slang term for things that get thrown away seems appropriate in this case (short-lived, non-repairable material).
> have some artistic merit within the fashion world
> It's also OK to not care about fashion-as-art, but fashion is oft ephemeral by nature and design
While I do feel strongly that art for its own sake is oft undervalued & has enormous merit, this is ultimately off-topic in a thread that kicked off on the topic of quality, function & the (undeniable) fact that we produce too many things. These are separate qualifiers to "artistic merit".
Fashion being ephemeral is in fact the point here (it should be less ephemeral, independent of what your views on art are).
Technical garments are not just down to what materials are used, but how the garment is designed to manage moisture and heat, and how you combine it with other garments and reconfigure it as needed.
I spend a lot of time outside in anything from heavy rain to -25C cold. Often in stormy conditions. I often engage in prolonged physical activity, which means I perspirate a lot. Often followed by rests. If you do not dress properly, so you can manage moisture and heat, best case is that your jacket will start to smell like a homeless dog. Worst case, you freeze to death (yes, that happens when tourists don't know how clothes work).
If there is any miracle material it is wool. No synthetic material even comes close. But then again, that's not an outer layer. It's what you wear for the inner and middle layers. And it does that job unreasonably well.
Try doing the opposite and see it how it works. Puffy outside the goretex. This only works on very cold weather. If it’s raining it’s too warm.
Mark Twight tried to popularize this idea but it never gained popularity despite how efficient it is
The inner layers are usually the most important ones. The inner layer needs to do two things: transport moisture away from the skin and maintain a continuous layer of air close to the skin for insulation. It also needs to reduce skin contact points if you perspirate a lot.
Wearing dense layers close to your body would interfere with moisture management and heat distribution.
If you look at how Norwegian soldiers have dressed for winter exercises over the last 100 or so years, the inner layers will usually be a string/mesh undergarment. This holds a continuous layer of still air against the skin while minimizing fabric contact points. The holes allow sweat vapor to escape to the next layer, which then handles the transport of moisture. The second layer is usually a somewhat dense weave, relatively thin wool layer. Synthetics lose their insulating ability when they get wet/moist. Followed by a looser knit, thicker wool sweater. With a wind- and water proof uniform jacket as the outermost layer. This essentially creates two layers of air separated by a moisture transport layer.
The mesh garments were traditionally made of cotton, which is usually not a material you want next to skin, but it works in mesh form. Non-mesh cotton garments are terrible next to your skin because they get wet and then lose their insulating properties and stick to skin drawing off heat. If you sweat and then keep still for a while you will get cold and it feels wet and miserable. Wool doesn't have this problem as it keeps insulating even when wet. (Roughly the same cotton mesh garment, from the same manufacturer, that I wore in the military, was also worn by Tenzing and Hillary during their ascent to Mt. Everest in 1953).
You can get pretty good mesh garments today made from wool that also cover your arms. This is kind of the secret trick to staying warm and dry in polar conditions.
The configuration I wear most days is just light, thin, loose merino wool inner layer, thin, dense wool second layer and then a hard-shell. I started wearing this because I commute to work on my bike all year round, and I needed something that manages moisture, keeps me warm and doesn't smell. When it gets colder I add a cotton shirt or a loose knit sweater.
If it gets really cold (below -25) I usually drop the third layer and wear a down jacket (the kind climbers use on expeditions), but this has no vents so it doesn't work if it is warmer than -25C -- it gets too hot. If it drops below -30C I add a wool sweater. (The down jacket is overkill for where I live, so I use it perhaps 2-3 times per year)
Reinhold Messner believes in yetis. Linus Pauling thought you could cure a cold with vitamin C and shot coffee up his ass. Clever people believe in dumb shit too sometimes.
Perhaps you should read the manual for how armies that operate polar regions dress? Or perhaps get some first hand experience before you insist?
Your body is continuously producing heat. What matters for staying warm is how fast you lose that heat, not how much “extra fabric” you have to warm up. The thermal mass of clothing is tiny compared to the thermal mass of your body so it isn't numerically relevant. The limiting factor is heat loss to the environment.
In clothing insulation comes from dead air space and preventing convection and conduction. Down jackets are warm because they trap a large amount of air in place and create a very gradual temperature gradient. That is, it spreads the temperature drop out over a thick, fluffy layer, so the inner surface stays close to skin temperature and the outer surface closer to ambient. The result is a much lower heat flux for the same inside–outside temperature difference. (A better mental model of this is that you have two boundary layers separated by a gradient that keeps ΔT low at each boundary layer. We know that heat flux is linearly proportional to ΔT)
Of course, clothing adds another dimension of complexity that is critical for comfort and survival: it has to deal with how your body actively regulates temperature: by perspiration. That is: you have to manage moisture too. And quite possibly a lot of it if you are active.
Wet fabric has higher thermal conductivity. Worse still, if it is dense and gets stuck to your skin you get very efficient direct heat transfer. The thing we want to avoid.
Think about why it is important to have a good thermal paste layer between CPU and heatsink. Now imagine you place the heatsink on a 0.1mm layer of aerogel. Do you think the latter configuration will cool the CPU efficiently?
When metabolic heat production drops that wet, conductive layer becomes a heat sink and you chill rapidly. In cold environments this can happen fast and be lethal.
https://asufidmmuseum.asu.edu/learn/articles/issey-miyake-pl...
I am so very very far from the target market here though.
I would much prefer them to test the technical product.
Or at least fix Xcode or SwiftUI bugs.
Okay, guess I can buy a sock.
Looking at that thing, the overall impression is "a phone so big and heavy it needs its own shoulder bag?"
Also IDK what to think about the iPhone Pocket. It LOOKS like a hassle to get stuff in and out of it but if they have somehow managed to make it easy, maybe it's well designed. If not then I agree with you the product is probably garbage.
Buying entry level products from luxury brands is hard to justify. At their price point, you can generally get a far better equivalent product from a brand with less appeal. It's especially true with Louis Vuitton where the brand's cachet has been severely diluted by how many people own their bags.
It solves the problem of "how do I flaunt the fact I carry an iPhone to everyone around me"
It's a conversation piece and way to flaunt your wealth and status by uncovering a iPhone 17 Pro Max S+ Duo XTX from it when asked.
Yes, and that is what a free market is for
I don’t understand this either but you and I are obviously not the target market
Try to set up a HFT business. Or try to do anything interesting in telecom. Once you have cleared the capital and regulatory hurdles what kills you is that you need special relationships.
In this case, I doubt this product would become a success without the two brand names behind it, and completely astronomical amounts of financial might. They will sell literal tons of these even if people ultimately find out that they are junk. On its own, this is a bargain bin-liner.
Wild waste of materials and design.
Apple is clearly trying to experiment with more textile elements on its products, like with the Apple Watch band and FineWoven/tech woven cases to move away from using environmentally damaging leather and cheap feeling silicon. Stuff like this, sold in small lots, is how you test out whether people are into it before trying to work it into a product meant to sell to hundreds of millions of people.
The primary use case is to show off that you can afford useless pretentious crap. It fulfils this role perfectly well.
It is impossible for Apple to innovate. It's way too much work to compete with BYD/Tesla on real things like Electric Cars.
It's a LOT easier just to extract money from idiots who pay top dollar for 'fashion'. They will market this as the Balenciaga of phone bags, to differentiate it from the $2 phone bags that will appear on Temu next week (or they are already there; Apple is slowly catching up after a few years).
It's attempting to be a Veblen Good.
Polyamids like Nylon are some of the highest quality and most durable fabrics in the world, with some of the best material characteristics fabrics can have.
Given the constraints of the product and looking at it from an engineering standpoint, these are the materials you want for a product like this. Flexible, durable and resistant to weather. I do not see what other materials you would use to achieve a better quality product.
That said, it is of course a stupid fashion accessories. The world is full of them.
Battery life has been better than expected.
But this has also led me down the rabbit hole learning about industrial machine knitting and 3d “wholegarment” knitting, invented by Masahiro Shima first in the 1960’s for autonomous glove knitting and later for entire full size garments in the 1990’s. [2,3,4] That’s what Apple is using in this product (now two companies offer 3D knitting machines according to Wikipedia). In traditional machine knitting you still have to make multiple flat sections and stitch them together, but in 3D Wholegarment knitting the machine is capable of knitting an entire complex garment, bag, utility item, whatever all in one go fully autonomously. Shima Seiki invented a new kind of knitting needle and expanded the system from two needle beds to four to enable the most advanced form of Wholegarment knitting. What I find fascinating about this technology is that it makes it possible to run a garment manufacturing business which is almost fully autonomous, eliminating the need for often poorly treated overseas labor [5], and potentially simplifying business operations dramatically.
The piece linked in [2] talks to an Italian knitting company that was able to keep manufacturing domestic thanks to these machines, and this helps explain how Apple can offer these bags as made in Japan in these volumes. I daydream about getting a used Mach2x and parking it somewhere to make it run 24/7 to make warm garments for the homeless around the Bay Area, perhaps with a low volume boutique fashion brand which helps pay for it. Anyway they’re really neat machines and this has been my little autistic hyperfocus lately, I thought I would share!
[1] https://www.ayab-knitting.com/
[2] https://youtu.be/kZE8rvPYbII
[3] https://www.shimaseiki.com/ire/about/history.html
Imagine the cost if it was a pair of pants! Apple pants™
> a collaboration between ISSEY MIYAKE and Apple
Issey Miyake died 3 years ago. He has not participated in this "collaboration".
But no, those aren't comparable here because people today don't believe Henry designed the latest F150
We should call them "balenciaga".
Had to triple-check that this wasn't a parody website.
But nope. It's just an ugly phone purse.
Look, it's bad enough that the much-hyped Vision Pro didn't take off (1), and the much-hyped iPhone Air didn't take off (2), and default Apple apps will soon have ads (3), and the latest MacOS is full of issues that would have been caught if they did any QA on it before release (4)... but Tim Apple is also throwing bribes at Trump every chance he gets (5)...
Time for some new leadership at Apple.
(1) https://applemagazine.com/us-vision-pro-sales-expected-to-de...
(2) https://nypost.com/2025/11/11/business/apple-pulls-plug-on-i...
(3) https://www.tuaw.com/2025/10/27/apple-maps-to-introduce-ads-...
(4) https://osxdaily.com/2025/09/19/why-im-holding-off-on-upgrad...
(5) https://www.thedailybeast.com/billionaire-apple-ceo-tim-cook...
given Apple's track record in the past, this is the first indicator that there will soon be an annual line of iPhones that will not fit in these slings
Same company makes a Jelly Max, which is a larger volume than an iPhone, but about 2cm shorter in height and 1cm shorter in width than what I think is the smallest-screen iPhone currently for sale (16e).
For now at least, Apple is still selling to people who wear clothes, and their devices are becoming less compatible with those clothes. This is what a "workaround" or "kludge" looks like in the non-software world, and the consumer gets to pay for it to boot.
This product has a very narrow and limited target customer base.
I’m not going to walk into the office with my fuchsia Apple sock around my shoulders.
Talk about greedy !
Maybe, just maybe, the solution is a smaller phone?
I should have known better.
The apple release chose some poor wording / translation in it's description 'Inspired by the concept of “a piece of cloth”', but that part actually makes _some_ sense in the context of Miyake's designs. I make no such claim about the product as a whole...
I thought this was a joke
Then i was navigated to news.apple.com
Wow.
1. It gets the camera out of your pocket, which could give your ai assistant more context about what you're doing.
2. The high price tag helps get the word out (e.g. this thread) and invites third parties to compete with cheaper and more practical versions. This makes sense if Apple's goal is #1
I thought this was an April fools joke.
gsibble•2mo ago