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Do things that don't scale' is not valid anymore

1•bmadduma•2h ago
I'm telling you from my experience, the idea of “doing things that don’t scale” no longer works for enterprise B2B startups.

Every customer’s data systems and requirements are different. You can build a consulting company that way, but not a scalable product company.

Believe it or not, this comes from my own experience.

Comments

onion2k•1h ago
You missed the point of the essay.

a scalable product company

If you're building a scalable product company your first customers are your best evangelists. They're the ones you need to cultivate and nurture to take your message to a wide audience. Wider than you can connect with without them on side. That's why you have to do things at the start like emailing and talking with them personally. You can't do that when you have 1,000 customers, but you need to do that when you have 3.

bmadduma•1h ago
Sorry forgot to mention B2B AI company. You need be mindful not built everything customers ask you to build. I'm talking about that, email, talking to customers I have no problem with that.

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