> "You've now got AI systems that can go in and explore your entire digital footprint - your entire online persona, from your social media interests to what you've been engaging in.

> "That level is far deeper than it was previously, and that's when you start to build a picture understanding that individual, so whether they're happy, whether they're sad, or what personal situation they're going through."

Good lord. "Creepy slop" would be infinitely preferable to this crap.