Your Ideal Customer Profile (ICP) dictates how long that journey will be.
A SaaS like Lovable can achieve rapid adoption because the learning curve is minimal and the primary use case of creating a website is immediately understandable.
On the other hand, anything involving technical API integrations will take its own sweet time.
If you’re building a SaaS for marketers or support teams, your conversion funnel is relatively straightforward and usually looks like this:
1. Traffic
2. Signup
3. Trial
4. Paid conversion
Right now I am building a developer focused SaaS ( sendzen.io ) and I am finding it freakin' hard. I have managed to acquire 100s of signups but the journey from signup to a paid user is really long.
Most developers expect our product to have:
1. Great polish.
2. Magical Onboarding
3. Docs must be perfect.
4. Support has to be instant.
5. Pricing must look fair.
6. The product has to be rock-solid technically.
7. And a generous free-tier
After providing all this, still the journey is a funnel with 8 conversion points:
Traffic -> Signup -> Sandbox -> First message sent -> Prod activation -> Code integration -> First real use-case -> Paid conversion (if only they have business demand) -> Retention
Developers will compare us with Meta, Twilio, Resend, and they are right to do so but our team is like 2 backend and a single front-end developer.
Another thing founders (including myself) underestimate is the massive burden of education in developer-first SaaS.
So my advice to you if you are starting a new SaaS is set your expectations and funding runway based on your target-audience.
If you’re building a developer-focused SaaS, expect slower conversions, longer activation cycles, more support load, and a much heavier requirement for documentation, examples, tutorials, and handholding.
I’m still deep in the journey, but if there’s one takeaway so far, it’s this:
Developer-first SaaS takes its own time to compound.
If you’re also builing something for developers, feel free to correct me or guide me.