Of course EA wants this. They are one of the most consumer hostile software companies there is. This includes Oracle in that mix. I'm not generally in favor of the benevolent dictator philosophy but Steam has done a pretty good job.

They have enforced transparency and accountability for game manufacturers. Steam understands that if you make a marketplace that caters to the corporations you may alienate all of your users. If you make a marketplace where the users want to be corporations will come regardless. Steam is not perfect but single-handedly they have done more to reduce software piracy than any other organization in history. They didn't do it by beating the users over the head they did it by providing a place that was welcoming and supporting.

So why would anyone listen to EA over Steam?

Related:

Indie game developers have a new sales pitch: being 'AI free'

https://news.ycombinator.com/item?id=46057000

Just as I’m sure producers would love Australia to stop labelling produce for use of hormones and pesticides. But in both cases, there is a consumer interest in buying high quality products free of polluting elements, and in many cases, supporting actual humans doing work.

I think Tim Sweeney should stop working. I wonder who gains from delabeling. All the time, the same story unfolds

If Epic uses AI to generate code in Unreal engine. Should all games using that version of Unreal be labelled as made with AI?

At first, I disagree that the label should be removed (but see my comments below for more nuances about this; it is not as simple as it might seem). However, if they have no way to know if it is made with AI, that is different, although they should ask whoever made the game and put it there, it if they do not know. It is not only about plagiarism, though; at least, to me it isn't mostly about plagiarism.

Epic Games Store does not have to add a label that it is made with AI if Tim Sweeney thinks it is better to not have such a label, but I think it might be better for Steam to keep the label if that is what the Steam believes they should have.

> It makes no sense for game stores, where AI will be involved in nearly all future production.

I would not be so sure. However, there are multiple kind of AI as well as multiple cases where it may be used. Depending on the specific case, it might not be a problem, but that does not necessarily mean that the label should be removed, either, although it might mean that there is the nuances to be mentioned. For example, is it LLMs? Is it precalculated, or dynamic at run time? Can it be disabled? What parts use this AI? etc. It is complicated, and I do not know what to do about it.

and I think EGS needs to start start labeling their games that are cryto and NFT slop.