Because you think you can create the product/service before you go bankrupt, and that you can then sell it for a price the market can bear that will allow you to make a profit?

It's not just a coin flip, which is the impression you get looking at statistics too much.

The world may be a different place had Steve Wozniak decided to remain an engineer at Hewlett Packard's calculator division instead of creating a company to sell the computer he worked on as a side project, though it did take a lot of convincing from Steve Jobs.

Don't expect the first one to be a home run.

Remember OpenFeint? the founder of that failed successfully into an acquisition which later on the founder made something called Discord.

You can always try again.

-- D. Fogelberg