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How to break free from smart TV ads and tracking

https://arstechnica.com/gadgets/2025/12/the-ars-technica-guide-to-dumb-tvs/
30•fleahunter•1h ago

Comments

deafpolygon•56m ago
tl;dr: don’t connect it to a network, and/or use a computer monitor.
ToucanLoucan•46m ago
Yup. Works great. All things equal I'd prefer just not buying a damn Smart TV to begin with, but absent that as a realistic option (every 4K TV I've ever seen is smart) I'll happily settle with them never seeing one byte of Internet.
eightnoneone•37m ago
I’m in the same camp. The next escalation is defending against a TV scanning for, and joining unprotected neighbor networks to “phone home.” It’s a thing.
jonnrb•34m ago
I mean yeah or they include a 5G modem because the ads are so lucrative. But then we can start discussing how to cut the red wire to disarm your spy rectangle.
anonym29•9m ago
Bet this is easy to fool with a fake/honeypot open network with a high rssi that blocks all traffic except the initial captive portal / connectivity check.
dr_coffee•37m ago
The article lists several manufacturers of 4k dumb tv’s
ToucanLoucan•29m ago
The article also says why they suck:

> Dumb TVs sold today have serious image and sound quality tradeoffs, simply because companies don’t make dumb versions of their high-end models. On the image side, you can expect lower resolutions, sizes, and brightness levels and poorer viewing angles. You also won’t find premium panel technologies like OLED. If you want premium image quality or sound, you’re better off using a smart TV offline. Dumb TVs also usually have shorter (one-year) warranties.

imp0cat•26m ago
Some of the advice is a bit weird though. Get a 4k HDR TV and then connect it to an antenna? I mean, why do you even need a 4k HDR TV in that case?

Not to mention disabling the smart/ad features is an option on some smart tvs (ie. Sony).

jonnrb•37m ago
Someone should start a blog where it's all clickbait titles and the articles are all once sentence with the obvious resolution to the bait.
jeremy151•36m ago
My work health insurance recently offered a free scale and blood pressure monitor, I thought that's a nice perk, I'll use that, so I ordered with the intent of never using their app, just using it for my own tracking. The first time I used it, I got an email from my insurance company congratulating me and giving me suggestions. Both devices have a cellular modem in them, and arrived paired to my identity.

I destroyed them and threw them in a dumpster like that Ron Swanson gif.

All to say, little cellular modems and a small data plan are likely getting cheap enough it's worth being extra diligent about the devices we let into our homes. Probably not yet to the point of that being the case on a tv, but I could certainly see it getting to that point soon enough.

aquir•31m ago
Holy shit! I would’ve done the same! This is pure evil! I guess the box never had this info on it
anonym29•20m ago
I'd have tried to disassemble it, locate the SIM card or cellular modem, and see if it could be used for other traffic. A wireguard tunnel fixes the privacy problem, and I can always use more IP addresses and bandwidth.

Until people start abusing these "features", they will not go away.

kotaKat•14m ago
Similarly, I had a workplace dental provider ship me a ‘smart toothbrush’.

Turns out they track the aggregate of everyone’s brushing and if every employee brushes their teeth, the plan gets a discount.

”Lower rate based on group's participation in Beam Perks™ wellness program and a group aggregate Beam score of "A". Based on Beam® internal brushing and utilization data.”

maurits•55m ago
"We, and our 226 partners use cookies and similar methods to recognize visitors"
pandemic_region•43m ago
This
mrweasel•36m ago
How can you as a publisher not look at that an not go: "Seems a bit much".

Fine that you need to run ads and maybe partner with someone to sell those ads, but 226 of them?

deafpolygon•7m ago
It’s just a modern-day MLM scam.
AlecSchueler•52m ago
Don't bring one into your house?
wkjagt•35m ago
The article goes into that option.
teeray•32m ago
TV Manufacturers: “oh no!” *proceeds to remove all dumb TVs from the market*
aquir•33m ago
Don’t ever connect your TV to the internet?
M95D•23m ago
They nag.
anonym29•15m ago
This must be a very new or not universal feature. I have an Element E4AA70R 70" 4K UHD HDR10 Roku TV I picked up in mid-2023 for well below $1000. It has never once been connected to the internet, and it doesn't nag me.
M95D•6m ago
I rented an apartment that had an LG. It showed a FOMO-inducing popup every week.
anonym29•4m ago
Any information on model number so people can compare, learn from your experience, etc?
matheusmoreira•1m ago
LG TVs could be jailbroken, not sure if that's changed. Also not sure what the quality of the homebrew smart TV firmware situation is like. Maybe not stable enough for family use.
guerrilla•7m ago
My Phillips 65" doesn't. I just have it connected to my old PC via HDMI. Don't need any smart features.
AshamedCaptain•31m ago
Spoiler: this is Ars Technica. Obviously they suggest you to instead get an Apple TV so that you send your data to Apple and watch Apple ads instead (with the only argument being that "so far they do less ads").
flux3125•29m ago
Funny how the article itself is an ad
shlip•26m ago
Yup, from the Apple TV article linked in the article[1]:

> According to its privacy policy, the company gathers usage data, such as “data about your activity on and use of” Apple offerings, including “app launches within our services…; browsing history; search history; [and] product interaction.” [...] transaction information, account information (“including email address, devices registered, account status, and age”), device information (including serial number and browser type), contact information (including physical address and phone number), and payment information (including bank details).

Yeah, sure, that's privacy, Ars.

[1]https://arstechnica.com/gadgets/2025/06/all-the-ways-apple-t...

gear54rus•9m ago
At least we can gather and post an actual solution in the top comment.
valleyer•31m ago
Sceptre is not in fact "a Wal-Mart brand" but rather an independent company.

https://www.sceptre.com

Westinghouse TVs are made by a company licensing the brand, not a "Pittsburgh-headquartered company".

These seem like easy mistakes to avoid.

csdreamer7•26m ago
This is really poor research on their part.
bityard•18m ago
And Emerson has for a LONG time been just an American brand on the cheapest Chinese electronics your money can buy.

The whole article is pretty terrible.

shlip•30m ago
Other options than the suggested Apple TV route, include pihole (adblock), kodi, openelec (opensource media players).
HiroProtagonist•30m ago
Pi-hole
mr_mitm•19m ago
I have a fire tv and run adguard, which does the same thing as pihole, and I can barely tell it's on. It may block some tracking, but I get an increasing amount of ads in the fire tv GUI, not to speak of YouTube ads.

Sometimes I wonder if the people recommending pihole actually tried it. You get much better value out of ublock, smarttube, and so on.

jqpabc123•17m ago
How I break free from Smart TVs ("smart" for the manufacturer but very dumb for the user).

Buy a cheap smart TV and run it in "store mode". Brightness and saturation will probably be maxed out but with a cheap TV, it looks more like "normal" on a more expensive model. Hint: The main difference between cheap and expensive in some cases --- the color adjustment range is limited by software on the cheaper models.

Currently using a Hisense 4k model from Costco connected to a small mini PC --- Windows or Linux, your preference. The TV functions as nothing but a display.

Use a small "air mouse" for control. On screen keyboard as needed.

Use a Hauppauge USB tuner for local digital broadcasts.

I use software called DVB Viewer to view local channels and IPTV. A browser with VPN for streaming in some cases.

In every case, I maintain full control of my data and the ability to block ads as I see fit.

gear54rus•11m ago
> Buy a cheap smart TV

Why does it have to be cheap? What if I want a killer panel without all the bs?

> Use a small "air mouse" for control

An alternative is something like 'unified remote' on it, then you can even type from your phone without any pain.

> A browser with VPN for streaming in some cases.

There is a missing piece for me here. A magic 'send my PC browser tab to this other PC connected to the TV' button. Not sure if something like this exists. It would be ideal to send all the browser context with cookies etc so that you are logged in too and can just start playing whatever you found on PC.

Any for of cast is not an option, rendering has to happen on the TV PC box.

amelius•12m ago
Unfortunately cars are becoming like smart TVs in this respect.
anonym29•5m ago
It's not feasible for everyone, but between grocery delivery services, telehealth, etc - if you work remotely anyway, it may be surprisingly feasible to get rid of your car altogether and only Uber/Lyft as needed, at least until robotaxis expand into your area at a fraction of the price of traditional ride-hailing apps.

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