Transactional emails (confirm subscription) reliably land in Gmail’s Primary tab. Actual newsletter emails (new post notifications) almost always land in Promotions.
The issue is that some subscribers don’t open Promotions at all, so engagement drops even though deliverability is technically fine.
Is this essentially “by design” on Gmail’s side, or are there structural changes that materially affect tab placement?
Is the only realistic mitigation educating users to move the email to Primary?
Nextgrid•1mo ago
(it's likely using the fact many GMail users are receiving the same email to determine this is bulk e-mail and likely a promotion; there's not much you can do about it short of writing a manual email to every single user)
chistev•1mo ago