When you connected, it would load the AOL application which contained most of what AOL offered - built in AIM (AOL instant messaging), a web browser, group chats, keyword search, email, etc.
You were still connected to the internet and could use alternate browsers, but most people stayed inside the AOL app and ecosystem. Keywords were a time before search, where companies could buy keywords (from AOL) and then when people searched them they would show up. It was kinda a separate system from DNS that AOL tried to profit from.
You had competitors like Prodigy and CompuServe offering similar dial-up + custom app offers.
You wouldn't use the AOL app without having AOL dial-up service (although I recall them offering it separately late in its life, bring your own internet). People thought "AOL" was the internet. You might recall the classic "You've got mail" movie. That was from the AOL app which loaded after connecting.
aside: It's crazy how AOL could have become Facebook. AIM chat was the main focus - but AIM had "profiles" which you could customize, and I did - even with daily status updates. Modern Facebook is basically the reverse - profiles with a chat attached.
JojoFatsani•1h ago
One thing I’d wish for would be for it to use an LLM other than grok though.
klooney•27m ago