I’m a solo developer and I’ve been working on a small consumer app in parallel with my 9-5. The app lets people visualize how their walls might look after a specific redecoration (style, budget, materials, etc).

I’m aware this is a crowded space. There are a lot of similar apps and tools out there. My own approach has been more focused on realistic and budget-friendly visualization rather than generating AI slop generations, but I’m not sure that distinction actually matters to users.

Lately I’ve been stuck. Traction has been very slow, and I honestly can’t tell whether this is a distribution problem, a differentiation problem, or simply an idea that doesn’t resonate strongly enough (anymore).

I don’t have an existing audience, and trying to grow through TikTok / Instagram feels overwhelming and ineffective so far. I’m unsure whether I should keep pushing, try a different angle (for example partnerships with decor online shops), or accept that this might just be a dead end.

I’d really appreciate honest perspectives from anyone: - Does this kind of product still feel worth pursuing today? - How do you decide when to keep going vs. move on? - Are there distribution channels you’d still try without an audience?

I’m not here to promote anything, but genuinely trying to learn.

Thank you!