Ask HN: Is anyone having success with Reddit ads?

6•mattglossop•1d ago

We've been experimenting with Reddit ads for a few weeks now, and the top-end metrics are really strong:

CTR: 4.2% CPC: $0.09 eCPM: $3.61

But conversion on our landing page to testing out our platform is shockingly bad, like basically zero.

Our landing page isn't amazing, but I don't think it's so terrible that people are disgusted upon arrival.

Has anyone had a similar experience? Has anyone had major success advertising on Reddit?

Comments

benoau•1d ago

Quite a few people report their results on r/gamedev if you sift through the postmortems although they're a bit tough to find, some recent ones I've seen:

> Reddit ads for Next Fest. $100 spent, 230k impressions, 1k clicks, ~5 activations, costing us $20/user.

https://old.reddit.com/r/gamedev/comments/1q2v702/surfsup_1_...

> Total spend: $522.41

> Tracked wishlists: 924

> Cost per wishlist: 0.56

> Impressions: 728,556

> Visits: 23,199

https://old.reddit.com/r/gamedev/comments/1peb1d2/what_i_lea...

mattglossop•1d ago

Interesting! Thanks for this. I'm worried that my space (personal finance) may be especially difficult since people are curious but extremely skeptical - there's a huge trust barrier.

silexia•1d ago

We have seen near zero results across many clients for Reddit.

mattglossop•18h ago

Helpful - thanks!

falloutx•7h ago

People on Reddit have had bad experiences with ads, and they are cautious clicking random Ads, infact making a normal post in an appropriate subreddit, you can easily get 10k views, while on Ads, you'll get maybe 100

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