I've noticed a lot more products in store marketing their high-protein content the past few years, as opposed to low-fat or low-sugar. I'd bet this decision is caused by industry influence rather than any actual science.

Good that we're assigning RFK as the actor, rather than distributing responsibility across "the US government" or something.

Some more discussion on the promotional website: https://news.ycombinator.com/item?id=46529237