Smart execution, timing-driven business. Specialized face swap beats generic tools for quality. But the real play is temporal arbitrage on virality. Kirk meme has a shelf life, credits expire in 90 days, $25/300 images signals extraction over growth. This isn't a tech win—it's product-market fit during a meme's peak. The engineer in me's annoyed it's this simple. Real question: what's the pivot when Kirk goes sideways? They're probably already prepping the next one while this prints money.