I built an AI app builder because I was frustrated with how hard it still is to turn an idea into a real working product. No code tools feel limiting very fast and full code feels too slow when you just want to test something.

The product works. People describe what they want to build and they get an actual usable app, not a mockup. They can iterate on it and make changes without starting over.

People are signing up on their own. They build things. Some even message me saying it’s useful or cool.

Then they leave.

No one upgrades. No one pays.

From the outside it looks like things are going fine. There is usage. There is interest. But it feels like I built something people enjoy trying, not something they feel a strong enough need to pay for.

I’m trying to understand where I went wrong. Is the problem not painful enough? Is the audience wrong? Do builders just avoid paying for tools like this? Or does the value only show up at a scale most users never reach?