We're an advisory firm focused on AI visibility and Generative Engine Optimization (GEO) — helping brands manage how AI systems like ChatGPT, Claude, and Gemini interpret and reference them.
The core insight: traditional SEO optimizes for search engine crawlers, but AI systems form brand understanding differently — through training data patterns, citation authority, and semantic consistency. We call this gap "Perception Control."
I've written about this on Medium and published a whitepaper on SSRN. Happy to discuss the technical side of how LLMs form entity associations, or the broader implications for brand strategy in an AI-mediated world.
What's your experience with AI systems referencing (or misrepresenting) your projects?