I'm curious how other technical founders handle this. I can code for 12 hours straight, but 30 minutes of writing social media posts feels like torture. Yet every successful founder says marketing is essential from day one.

I've been building an AI tool to automate marketing across developer communities (Reddit, HN, Twitter, etc.) because I got tired of choosing between shipping features and getting users. But I'm wondering — is this avoidance healthy, or should I just force myself to get better at marketing? How do you split your time, and what marketing activities actually moved the needle for you?