What do they need help with?

I wish everyone thought exactly like me too, it’d be great getting exactly what I wanted and basically the world would become utopia over night.

In the worst cases you get people who just want to say they made an OS by slapping their name on an existing distro after changing the default background image or making a couple tweaks. That's a lot easier to than to contribute something meaningful to an existing project.

More charitably, it's faster and a lot less complicated to modify a distro to your liking than trying to get a major distribution to cater to your whims and philosophy and making your version avilable to others gives them the option of easily installing your new features/modifications as is or using what parts they want. That's the joy of of FOSS. Even when the changes are modest, if they are shared and even a little useful then someone else can incorporate them or build off of them.

Despite their marketing, this script does not spark joy.

Eg, they have a "zen optimize" command, which clears caches, nukes /tmp, turns swap off and on again and runs fstrim. You don't need to do any of this stuff. Clearing cache and swap will make programs run slower. Wiping /tmp can be harmful to running processes.

It all seems like a big LLM vomit.

https://github.com/Zenclora/build/blob/697c20a79b5638b4447bf...

Putting money down on this being primarily LLM coded

I think it's just supposed to make installing commonly used things seem easier.

I have to admit that (assuming they both work flawlessly) it'd be easier to type "zen install steam" than it is to manually edit a file and run four commands following the directions here https://wiki.debian.org/Steam