> The older enlistment cap is the latest in the military’s multi-billion-dollar overhaul of recruiting, launched after years of missed recruiting goals. The Army, the largest branch in the military, failed to meet annual recruiting goals in 2022 and 2023. Changes in recent years to the Army’s recruiting enterprise include installing a pre-boot camp prep course for recruits who do not initially meet fitness and academic standards and creating marketing schemes to move the Army’s messaging past the post-9/11 wars and appeal to Gen Z.
toomuchtodo•1h ago
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