About 10% of AMC movie showings sell zero tickets. This site finds them

79•MrBuddyCasino•1h ago

Comments

caymanjim•1h ago

Do enough people buy tickets in advance now that this really indicates anything of value? I'm old and have never pre-purchased a movie ticket in my life. I assume a lot of people do, but the few times I've been to the movies lately, it seems people are buying tickets at the theater.

dewey•1h ago

I don’t remember the last time I bought a ticket at the cinema. I like picking my own seats online.

hombre_fatal•54m ago

Yeah, whether I go hinges on the seats available.

pjmlp•51m ago

In most European countries you only get reserved seats at big multiplex cinemas, stuff like Cinestar, NOS and so on.

On the European Cinema network [0], reserved seats is a long gone concept.

So not always a given that seats can be reserved online for cinema, depends on ones location.

[0] - https://www.europa-cinemas.org

sixhobbits•35m ago

I've been to several European Network cinemas and always gotten reserved seats

pjmlp•22m ago

I can assert that none of those I usually go have reserved seats, what they do have is reserved tickets.

I guess it depends then.

delusional•21m ago

I don't recall having been to any cinema in denmark ever that did not do assigned seats. They won't check if nobody complains, but is is printed on the ticket.

kuboble•13m ago

In Switzerland it's a mix. The theater we use most frequently doesn't have assigned seats.

dewey•5m ago

That's not true, I frequently reserve seats at the "Yorck" cinema chain in Berlin which is part of Europa Cinemas and has seat reservation.

SwellJoe•1h ago

I'm the same way, as I'm terrible at scheduling and often don't arrive on time for things I book in advance. So, I'll tend to show up at the theater and see whatever looks good that's coming up soon. But, I get the impression a lot of people do buy in advance these days.

But, I love the idea of a theater almost entirely to myself.

pjmlp•58m ago

Same here, gen-x, in what concerns cinema, sometimes I do reserve if it is in high demand, but that is about it.

yieldcrv•54m ago

I haven’t bought a seat at the theater in over a decade

And the online process shows you which seats are already filled and I base my decision on that when there is assigned seating. One thing peculiar is that the theatres are not often as filled as the seat map shows, makes me think that an even newer generation of the movie ticket subscribers (AMC A-List) are reserving seats and changing plans

m463•53m ago

I'm finding that more and more, when I impulsively go to the theater and try to buy tickets at the door... I always find the only tickets available are horrible, like in the front row to the side. You want like F-6 and F-7 and get A-2 and B-2.

And if I even accept this, the people in the choice seats invariably show up right when all the trailers are wrapping up.

so - people buy tickets ahead of time, and it might be the only way to watch it from a reasonable seat.

This probably doesn't apply to off-hours like tuesday afternoon or whatever.

sbrother•46m ago

wait... I don't think I've ever experienced assigned seats in a movie theatre. Is that a thing?

IncreasePosts•35m ago

Yes for higher end theaters like imax and the kind where everyone had a recliner chair

jb1991•21m ago

Or just about any movie theater of any kind outside of North America.

Lindby•34m ago

I've never been to a theater without assigned seats. Maybe it's a regional difference?

voidfunc•27m ago

Regional where...? Never seen this in the Northeast.

jb1991•21m ago

Outside North America just about every country I’ve ever lived in or visited had assigned movie ticket seats.

k4rli•21m ago

I'm also in the northeast (Europe). It is quite normal to have assigned seats.

disillusioned•13m ago

It's shifted a lot in the past few years: AMC has assigned seating in most (all?) theaters, for instance. Our regional theater, Harkins, same.

Personally, I like being able to select the exact seats and pre-order popcorn and soda and just have it show up to me right as the trailers end.

ravenstine•28m ago

When I grew up in LA 20+ years ago, seating was way more casual. Now everywhere seems to want assigned seating. I think this is in part because so many theater chains now offer a "premium" dining experience. It's yet another reason I rarely go to theaters anymore, on top of most of the film offerings being crap.

jb1991•22m ago

It’s the only way I’ve ever seen movie tickets sold outside of North America anywhere.

vasco•14m ago

You can find both kinds, in europe especially the cut is very clear, commercial cinemas ALWAYS have assigned sitting. The kind you see at malls and have the Hollywood rotation of marvel shit movies.

Then you have smaller cinemas with indie movies, european movie festival rotation, etc, and many of those in at least 4 or 5 countries in Europe I can confirm do NOT have assigned sitting.

tdeck•14m ago

I feel like the newer (e.g. post 2010s) theaters with more "premium" comfortable seats tend to assign seats these days. Probably differs by chain.

linsomniac•5m ago

Yes, it's been a thing for at least a decade, I imagine it helps with pre-sales online, though it may just be offered as a convenience. It really does help keep the movie from unexpectedly being a lousy experience; if you're stuck in a crappy seat, or your family can't sit together, it's because you picked those seats. As someone else mentioned, it also allows them to bring you dinner and provide that upsell as well.

Even our small independent theater in town has reserved seats, some of which are couches.

JoshTriplett•50m ago

I exclusively buy tickets online, and whatever seats show up as empty online are empty when we show up.

vidarh•22m ago

Yeah, unless it's just me, and on a whim, which doesn't happen often, I'd always reserve online.

JoshGlazebrook•46m ago

Do people really just show up and hope for the best anymore?

The "box office" is not even really a thing anymore at most theaters. And the single person you talk to inside that is the "box office" just uses the same system you can reserve seats yourself on your own time?

Pretty much every theater is reserved seating these days. Why would I risk showing up last minute on a whim and end up in a horrible seat near the front of the screen?

MattGaiser•38m ago

Mostly because unless it is a really desirable movie, hoping for the best has an expected outcome close to the best.I am a planner in most things, but for movies, it often simply does not matter.

stingraycharles•41m ago

> I'm old and have never pre-purchased a movie ticket in my life.

I’m old and have always pre-purchased tickets, even in the 90s, as that’s the way to get better seats.

WillPostForFood•23m ago

You sure about the 90s? Not saying it was impossible, but must have been extremely rare. Arclight was one of the first theaters to do assigned seats in 2002. AMC only started trialing in 2008, but didn't start rolling it out until 2016 in NYC.

lisp2240•38m ago

I assume everyone is using something like MoviePass because it’s way cheaper than paying full price. And they don’t allow you to pre-purchase tickets.

BikiniPrince•18m ago

Quite a bit in the early showing for good movies. Project Heil Mary has continued to sell all the good seats out and I’m bad at planning ahead for entertainment. It usually isn’t obvious because most of the movies have been atrocious in the last several years.

orliesaurus•57m ago

Damn, people really love going to the movies here in Austin, Texas.

blintz•56m ago

This is cool. Something about dropping everything to go see a movie in an empty theater is sort of tempting.

HerbManic•29m ago

The only film I saw in an empty theater was 'The Death of Stalin'. That was kind of odd but a decent film regardless.

wodenokoto•33m ago

I remember I went to a small showing once as a kid. It was just our group and 1 lady in the theater.

We got to small talk and the lady mentioned she had once been the only customer for a showing and told the projectionist that she didn’t want to be a bother and could come back and another day.

The projectionist had apparently replied that it was no bother - they would roll the movie even if no one showed up!

compounding_it•21m ago

Im assuming (though rare) it’s the same with flights. They keep the schedule for movies in case someone joins half hour late. Plenty of people visit my the cinema for all kinds of reasons other than the content (like sleeping in the AC among other things that come to your mind). Keeping the movie going rather than waiting for someone to show up and make it awkward would probably be better for customer service too.

qq66•18m ago

Well it's very different for flights, they need the plane at the destination so they have to fly it. With movies it's probably just simpler to start the movie than to try to manage the logistics of not starting it, just to save 2 hours on the projection bulb.

c0_0p_•9m ago

These days that's probably true, but when a projectionist needed to roll the film and babysit the equipment I doubt it would be worthwhile.

Not to mention that film rolls do wear out overtime.

danillonunes•16m ago

This makes sense if someone bought a ticket and didn't showed up, but what if none was sold? They could just stop selling after a certain time and be sure nobody will be there late.

nebula8804•6m ago

Studio contracts: The movies are delivered digitally on encrypted hard disks and when playing there is a ton of telemetry sent back to the studios. They are watching the theaters like its 1984. Studios have contracts indicating the play will play X times no more and probably no less(else studios might hold back the good movies). AMS keeps it simple. Play the movie even if no one shows up. AMC in particular uses laser projectors now so who cares. They ain't burning out any bulb.

yoz-y•10m ago

When I was a kid I wanted to go see The Avengers (the o.g. one, from 1998).

I had to go to the cinema 3 times, because they would not do a projection for less than 5 people.

nebula8804•28m ago

I have been quite a heavy patron of AMC theaters these past few years since COVID ended. I have seen A LOT of movies play to empty theaters. I used to actually peek at many of the rooms when I left my movie and so many were downright empty.

Its the norm and its probably why their stock is trading at $1.45 as of this writing.

Its a dead (not dying, dead) entertainment option. When you are competing for the same 24 hrs in a day with TV, Youtube, Gaming, Streaming, TikTok, Instagram and many others the theater is bottom of the barrel for young people today.

And don't tell me its because people are disrespectful or the commercials are too long. These are a problem but Alamo Drafthouse tried to tackle this and they ended up in bankruptcy. AMC would also be bankrupt today but it's saving grace was the meme stock frenzy they had a few years back. Probably bought them a few more years but that ride might be coming to an end.

Currently they fill the rooms for the pop movies like old established franchises but that only comes along every couple weeks at the most and the rest of the time the place is not really busy. This is a bit different in the big cities but AMC has overextended themselves with too many locations in the rural and suburban US.

...Also this app is not displaying accurate data (I assume they are pulling from AMC's API). My local theater is listing no results and I cross checked and there are movies currently listed that have 0 seats booked so the app is counting incorrectly for at least one theater.

EDIT: After I wrote this, the site auto updated with new data. Now I see some screenings but it is still inaccurate because it is still missing movies from that theater...maybe they are scraping instead of using the API? This is a simple problem if using the API (I wrote my own home cooked app): just iterate through all theater ids, find the ones with 0 bookings and display that list.

locallost•23m ago

It's not the ads, but they're not helping. I still like to go to theaters, but am thinking if not going anymore because I can't really take it. I don't go to AMC since not in the US, but where I go you can't even skip them because you never know how long it will be. I sat once for literally 40 minutes. It's also crazy expensive. So they need to do these things to stay afloat, but they're driving away the last people that still want to go.

It's just dead in its current form, you're right about that. To make it work they need to reinvent themselves. But it's hard.

nebula8804•12m ago

I don't disagree with you at all. Ads suck. But that ship sailed a long time ago. Just to provide some more context to AMC.

They are a US national chain and they don't run "commercials" just lots of trailers. They have recently announced that they have extended the trailer runtime from 20-25 mins to 35-40 mins. While this is frustrating they always indicate in the app which movies have the trailers (most do) and the approx length. As a result, patron who want to skip the trailers use the app for guidance and just arrive +35 mins after the showtime. Example: https://i.imgur.com/bsVf6AE.png

Given this system, I dont think AMC has really lost patrons because of the ads since everyone who hates them know exactly how long to delay their entrance to the movie room. It really is the other factor I mentioned (they are not compelling enough most of the time vs other entertainment).

One more aspect I forgot to mention is concession prices. Small popcorn is ~10$, small drink is ~7$ so ~17$ for basic concessions and that does not include ticket price ranging between 5$ on Tuesday special deals for standard definition all the way to $27.99+ for premium screen. If you are going to the movies you might as well watch it on their best screen. It gets expensive if you are bringing family. The reason for this pricing is the studio. They actually take a majority of the ticket revenue and they refuse to lower their percentage of ticket prices on the marquee titles (and also require 2 week minimum contracts in the premium screens even if the movie is a stinker)

The theaters are essentially just popcorn/soda vendors who just happen to show movies on the side.

BikiniPrince•12m ago

It’s guaranteed to start 20 minutes or more after the listed start time. I get my seat and I don’t even show up early.

LarsDu88•16m ago

Would be a wonderful site for people to find places to have private movie sex, but then I remembered that this is HackerNews

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