> Sometimes you see a corporate announcement that’s so obvious and so late, it’s almost an admission of failure.

...is this one of those times? Where does "Fin" come from?

I have a lot of mindshare built-up for Intercom based on integrating it, being a customer at one point, and using it on every SaaS landing page from 2010 to 2020. Ditching that sort of brand awareness for a new name seems like an odd choice.

shit nobody cares about award

What exactly is Fin?

who cares?

Intercom is dead. Fin.

Isn't Fin the same agent Anthropic uses for customer service?

So Intercom has increasing market share, and they're increasing investment in it, but it is henceforth to be considered "baggage" and a past to be destroyed? Is this Innovator's Dilemma or Osborne Effect? Either way I'm glad I don't manage the Intercom team with my CEO writing stuff like this.

<s> On the other hand, look how well this same argument worked out for Block. </s>