As someone who's been using the Gemini Pro plan for the past 9 months, I noticed a massive jump in the amount of rate-limiting I'm getting from Gemini since around the beginning of May.

It seems to coincide with the updated UI and the release of the Gemini 3.5 Preview model.

For the better part of this year, Gemini was my go-to model for answering simple questions quickly. The google search plug-in made it super easy to ask, and it seemed to have endless capacity for research and complex answers on the $20/month plan. Meanwhile, I used Claude very sparingly, and saved most of my Pro plan for Claude Code tokens. Now I find that I'm rate-limited by Gemini harder than Claude. Is compute being shifted away from Gemini behind the scenes?

Maybe LLM compute is finally moving away from subsidized direct consumer use. Still, I had previously thought that Gemini would be the last man standing in that use case, as Google seemed to have the most money to burn.