It should not be a surprise that if you hire Ive to design something, it's gonna look like an iPad. It should not be a surprise that Ferrari stakeholders don't want an iPad car.

This is just gross incompetence all around.

Above all, Ive had an ethical responsibility to protect his clients from harming themselves by refusing the commission.

I hope that at least they keep the one great thing from this exercise, the controls-UI bundle. Looks really great, intuitive and unique enough for the brand

I don’t possess the design vocabulary to properly roast the design, but it looks like an amateur’s first sketch at a “car of the future”.

Or it look like a modern successor to the Pontiac Aztek.

I can only imagine what the Italian designers have to say about it…

When I first saw this car, I thought it was ugly and expensice. Look at Chinese cars, they're cheap, stylish, and comfortable. I really envy Chinese people who can buy those cars.

The inside looks so freaking cool: https://www.ferrari.com/en-EN/auto/ferrari-luce-design

Look at those tactile buttons and knobs. For cruise control and wipers. And the flip switches for Infotainment / climate.

The "LUNCH" mode button that you have to pull and then shows a glowing ring. Feels 90s science fiction. I wonder if I can 3D print a replica, not sure for what yet, but I want it. It's literally inspiring for me.

The outside though :(

With the kind of press it’s getting, I bet this model will outsell all others made in the last 10y. I don’t remember the last time a Ferrari was on the news.