BMW Spider-Man in-car advertising

https://consumerrights.wiki/w/BMW_Spider-Man_in-car_advertising

72•goplayoutside•1h ago

Comments

onetokeoverthe•54m ago

and the in-dash eye tracking device shows 66% of drivers engage for at least 5 seconds!!

fragmede•50m ago

One of the best things one of me mates from high school did for me, is buy himself a BMW. The amount of problems and money he had to deal with helped me realize I didn't actually want a BMW, they're just nice to look at.

genter•36m ago

They're also really nice to drive (at least when they work).

fragmede•5m ago

Oh he let me drive it a couple of times and the thing was an absolute beast.

OsrsNeedsf2P•48m ago

Great to see the Consumer Rights wiki has been picking up steam. Lots of passionate people behind the project

jcastro•45m ago

Shades of: https://en.wikipedia.org/wiki/Songs_of_Innocence_(U2_album)#...

LeoPanthera•13m ago

I don't see how. One is a full-screen commercial. The other is a free album in your library.

Rohunyyy•45m ago

Shocked. Absolutely shocked. No one saw this coming

DrewADesign•43m ago

I wonder if they say: "A new life awaits you in the Off-world colonies. The chance to begin again in a golden land of opportunity and adventure."

narmiouh•42m ago

Samsung the same with their display on fridge, I'm not sure how is this legal and why someone thinks this is ok.

These decision makers are meant to be educated people with may be at least a tiny bit of values in their lives...

cautiouscat•25m ago

I agree that it’s abhorrent. However the doomer in me can’t help but think they do these things because consumers still buy them. You’d expect GE to go “Oh yeah well we don’t put ads on OUR fridges.” but it seems like in every industry they all just follow suit.

jaredhallen•12m ago

I suppose they've determined the revenue from the ads outweighs the potential competitive advantage.

fumeux_fume•41m ago

> BMW's own PressClub release described the advertisement as a special surprise for drivers...

That one got a chuckle out of me

helterskelter•40m ago

Great way to tank a brand. Part of BMW's value is/was the expectation of an upper middle class snob driving it, but having your car force ads on you is something people wouldn't even expect from a Kia Soul leased off a used lot.

rvz•32m ago

> Part of BMW's value is/was the expectation of an upper middle class snob driving it

BMWs are no where near for that "class". A Mercedes-Benz is for that and even they also put ads in their own dashboard screens. [0]

So on HN-land, time to rule out BMWs, Chevrolets, Mercedes-Benz, Teslas, Volkswagens, Kias. What else?

[0] https://www.motor1.com/news/797846/mercedes-screen-plays-ads...

jchw•23m ago

I don't think I'll be buying recent model years any time soon.

kridsdale1•4m ago

My Lexus 2025 remains perfect and user friendly. I have all the online connected stuff enabled. Zero enshitification.

walrus01•34m ago

If please drink a verification can was applied to automobiles.

powerpcmac•5m ago

The car will remain in park until you roll down the windows and yell "I love McDonalds!"

asciii•33m ago

Drove a lot of BMWs when I was working summers as a mechanic

technol0gic•27m ago

wow what an amazing story

foo12bar•29m ago

This looks like it, possibly. There doesn't seem to be a banner that you click on like it states in the consumer rights article, but rather an icon, so not sure.

https://m.youtube.com/shorts/Z8v2tsYdgRk

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BMW Spider-Man in-car advertising

Comments

SuperDuperer

A LangGraph pipeline that generates compiling Flutter apps (with a repair loop)

Arch Linux AUR Package Adoptions Halted

Mastodon new TOS: we may restore your self-deleted content from backup

Trouble at lunchtime as Hong Kong private club spat escalates

A Sovereign Coding Agent on macOS – Pi in an Apple Container; Zero NPM on Host

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Inducing language models to assert their own consciousness restores human

BMW Is Showing Commercials on Their Car's Dash Screens

Last 30 Days (Skill) – AI Agent for Reddit, X, YT, HN, Web and Polymarket

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About 100 firefighters are convicted of arson, every year

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Ask HN: Anyone got DeepSeek-v4-flash-0731 running using antirez/ds4?

BMW Spider-Man in-car advertising

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The development pipeline is a production system

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