Women have long been shaving their legs, and I think a lot of men would also say it's unattractive if women wore shorts with hairy legs. So before men get too outraged, it's worth acknowledging the double standard here.
And recently a lot of young men in Japan are shaving their legs. Even as young as elementary school, boys want to have no hair on their legs to emulate their idols in pro soccer, etc. That seems to be the current fashion trend even before the government started encouraging people to wear shorts to work.
(And, for however much of this effect is accidental, there are also parts of it which are maintained consciously/intentionally by the population and cultural institutions. Consider, for example, the Japanese public's idealized view of musical-performer "idols" as being "pure" [i.e. never being in romantic relationships.] This isn't just a mistaken idealized assumption that garners disappointment when corrected by reality; it garners actual backlash toward idols violating the assumption, often so widespread and vicious that the performers are effectively forced out of the industry. Which has caused the idols' production companies to effectively require their talent stays single [or at least hides their relationships from the public] — making what was originally a mistaken idealized assumption into a social-norm-enforced truth.)
looksjjhg•28m ago