"When a little rain icon pops up on the ubiquitous weather apps on any given day, it can cut business in half, she says, whether any rain falls or not."
...
"when he first started bartending by the beach in 2011, families would still show up on a rainy day and make the best of it. Now, Mom wakes up, sees the rain cloud on her phone, and nixes the trip, even if the rain is only predicted for half an hour late at night."
FrankWilhoit•19m ago
People who don't know how to read weather forecasts are crushing America's small businesses -- along with everything else that they come into contact with.
ripe•34m ago
From the article:
"When a little rain icon pops up on the ubiquitous weather apps on any given day, it can cut business in half, she says, whether any rain falls or not."
...
"when he first started bartending by the beach in 2011, families would still show up on a rainy day and make the best of it. Now, Mom wakes up, sees the rain cloud on her phone, and nixes the trip, even if the rain is only predicted for half an hour late at night."