# Updates to OpenAI's Privacy Policy

Hi kasdi,

We’re rolling out ads in ChatGPT and we’re updating our Privacy Policy[^1] to include information about how ads work and how you can control your experience.

## What’s changing

Ads may appear on Free and Go plans beginning later this month. Plus, Pro, Enterprise, Business and Education plans do not have ads. Ad-free options remain available.[^2]

To begin, ads will not be personalised. We select them using the current topic of your ChatGPT conversation and limited contextual information, such as your general location and device type. We do not use your past chats or memories to select these ads.

Before we begin to personalise ads, we will first ask you to choose whether you would like to see more relevant and personalised ads. If you choose to participate, you’ll get relevant and personalised ads using information that stays only on ChatGPT, such as ads you've interacted with, or context from your chats. You will be able to manage ad personalisation in settings.[^3]

For ads shown in ChatGPT, we use information about ads you view or interact with to measure and improve their effectiveness. Advertisers only receive overall information about how their ads perform, such as total views or clicks.

## What’s not changing

Ads do not influence the answers ChatGPT gives you. Ads are always clearly labeled and are visually separated from ChatGPT responses.

Your personal details and conversations with ChatGPT remain private and are not shared with advertisers. Advertisers do not have access to your chats, chat history, memories, or personal details.

Learn more about ads in ChatGPT[^4], your options for an ads free experience[^5], and our privacy controls[^6], including how we protect your data.

Thanks,

The OpenAI Team

[^1]: https://openai.com/policies/eu-privacy-policy-preview/

[^2]: https://help.openai.com/en/articles/20001047-ads-in-chatgpt#will-there-be-a-way-to-not-see-ads

[^3]: https://help.openai.com/en/articles/20001047-ads-in-chatgpt#can-i-control-my-ads-experience

[^4]: https://openai.com/index/testing-ads-in-chatgpt/

[^5]: https://help.openai.com/en/articles/20001047-ads-in-chatgpt#ads-free-on-the-chatgpt-free-plan

[^6]: https://openai.com/consumer-privacy/

Show HN: Restore real URLs in Google Search results

Show HN: Kvist – a Lisp for systems programming that compiles to Odin

Marijuana Legalization Didn't Fill Emergency Rooms with Stoned Drivers

Show HN: Passively Earn BTC/Sol/Anthropic for Using Claude Code

Show HN: PorchWeather – a free site that pings you when it's nice outside

Every Novel Is Boring–Until It Isn't

Anatomy of a Sex Scandal

Making the Unnecessary Easier

I helped to build GetCracked's Intermediate C++ Roadmap

'Fakers' by Rory Cormac Review

Arrested for a Late Manuscript: Seicho Matsumoto's 'Tokyo Express'

I organize my Emacs configuration

ARM weak memory consistency vs. TSO on Apple Silicon: what is it good for?

Borges Labyrinth in Venice reopens to the public

Is "An agent with tools" the only valid LLM application?

Tencent Hy4 Preview LLM

Searching for Biomarkers of Long Covid

Christopher Nolan's Finest Trick [video]

We’re rolling out ads in ChatGPT

Ask HN: Is Gemini Having Issues?

Tech giants urge global response to AI cybersecurity threats

NSA wants access to 'all' AI models, top official says

Police Officers Brag About Flock Gifts

LLMs Don't Replace Classical ML – They Feed It

Unix V4 Workshop at Low Resource Computing

Stopping the smart TV from being used against you

The Cully Hill Boys – 110 minute AI film

Why LLM infrastructure chokes: ternary and pentary logic matrix replacement

Tell HN: Twitterwebviewer.com Has Been Discontinued

Why LLM infrastructure chokes: ternary and pentary logic matrix replacement

Show HN: Hacker News Client with Claude Code and Codex Integration

Show HN: Restore real URLs in Google Search results

Show HN: Kvist – a Lisp for systems programming that compiles to Odin

Marijuana Legalization Didn't Fill Emergency Rooms with Stoned Drivers

Show HN: Passively Earn BTC/Sol/Anthropic for Using Claude Code

Show HN: PorchWeather – a free site that pings you when it's nice outside

Every Novel Is Boring–Until It Isn't

Anatomy of a Sex Scandal

Making the Unnecessary Easier

I helped to build GetCracked's Intermediate C++ Roadmap

'Fakers' by Rory Cormac Review

Arrested for a Late Manuscript: Seicho Matsumoto's 'Tokyo Express'

I organize my Emacs configuration

ARM weak memory consistency vs. TSO on Apple Silicon: what is it good for?

Borges Labyrinth in Venice reopens to the public

Is "An agent with tools" the only valid LLM application?

Tencent Hy4 Preview LLM

Searching for Biomarkers of Long Covid

Christopher Nolan's Finest Trick [video]

We’re rolling out ads in ChatGPT

Ask HN: Is Gemini Having Issues?

Tech giants urge global response to AI cybersecurity threats

NSA wants access to 'all' AI models, top official says

Police Officers Brag About Flock Gifts

LLMs Don't Replace Classical ML – They Feed It

Unix V4 Workshop at Low Resource Computing

Stopping the smart TV from being used against you

The Cully Hill Boys – 110 minute AI film

Why LLM infrastructure chokes: ternary and pentary logic matrix replacement

Tell HN: Twitterwebviewer.com Has Been Discontinued

Why LLM infrastructure chokes: ternary and pentary logic matrix replacement