In the recent days I've realized that people want more control over their digital data, this became more apparent to me when I saw Sony getting backlash on their recent announcements. People are considering to even pirate music again just because they want more control over their data.

So I've been wondering that almost every household now has some amount of digital data that needs to be taken care of. Some having more data than others.

Considering the current situation of self hosting and NAS products, what do you think needs to change to make an average consumer even consider self hosting or a NAS product?