Also vercel, railway, render etc

Cloudflare workers wasn’t always an 1:1 option for simple hosting (iirc) and people used to think it was more complicated than vercel etc but it has changed in recent years and right now they have made things smoother and simpler to compete with vercel and others.

Now that AWS has entered into the field as well, given that vercel and others already build on top of AWS. It will be interesting to see how this all goes.

I wonder if more og hyper scalers like say hetzner/ovh and others will also target this audience

Isn't this a move in the other direction. Workers and traditional Lambda need to you write short lived event handlers; this is about running a standard server.