i'm all for it if we expand it to banning ads in all virtual and physical spaces of Switzerland :D (or at least inside of public transport, i hate how distracting and useless these freaking ad-panels in buses, trains, trams etc. are).
EDIT: okay per a different article[0], social media platforms and search providers have to analyze if their service enhances risks for minors, and do something against it if so. and "big platforms" shouldn't be allowed to serve personalized ads to kids. so they'll just serve unpersonalized ads to kids then? bwoah...
[0]https://www.srf.ch/news/schweiz/kommunikationsplattformen-bu...
You can also not build marketing campaigns based on profiling technologies.
So an advertiser would not be able to advertise a toy with a marketing strategy based on bidding on users that watch MrBeast and Minecraft videos
> based on bidding on users that watch MrBeast and Minecraft videos
but then what is the cutoff for "childish" topics? i mean firstly i'm sure there are people who aren't minors who watch MrBeast and Minecraft, but that's the lesser problem. but if i take myself as an example, i did also watch content as a kid which wasn't targeted to kids. not talking about NSFW stuff either, just stuff you wouldn't think as kids being the target audience.
As a parent my job is to install restrictions to filter ads, the "TikToks", and other assorted corporate brainrot, same restrictions as for myself, but also explain to them why. once/if they can work around my tech, I think they can handle it all.
- Zurich's parliament voted 58–57 last year to place limits on outdoor advertising (have 2027 to come up with implementation)
- Bern fully instituted the ban but reversed course over revenue concerns
- Vernier & Lancy have banned billboards
They certainly seem to have the appetite to reduce the size of the industrial advertising complex... but there's clearly some successful industry pushback (like in the case of Bern). Curious to see how this profiling shakes out. Hard to make a revenue loss argument so I'm guessing it'll pass.
For example: https://monocle.com/design/how-zurichs-poster-culture-has-tu...
"Oh, no, I seem to have failed your intrusive system for proving I'm an adult and you have to assume I'm a minor, how awful. Don't mind me, I'm just a particularly precocious minor who loves to learn about computer science and whose search history looks an awful lot like a professional programmer, but nope, seriously, totally a minor."
I suppose banking would be a problem if the bank ever took that flag seriously. Probably have to go through the almost-certainly intrusive validation process for that, at least. But otherwise, gee golly it seems like Jerf Junior does a lot of interneting and he sure isn't an adult, nope, no way, not even a little. And it's pretty wild but when Jerf Junior aged out it seems Jerf III had just been born and is also a minor, an even more precocious baby who loves the same thing as his father and/or possibly his grandfather, it's, uh, honestly a bit unclear what is going on there. What a bizarre family I seem to have.
I mean, who cares about the developing minds of the next generation when there’s money to be made involved?
There's no way to implement this without (1) usage-based profiling (what's being banned in the first place) or (2) ID verification.
I'm against both of those.
For me, the only acceptable solutions are: (1) ban all profiling-based ads (2) require respecting DO_NOT_TRACK (so that people/minors/their parents can individually decide what to do, but websites are then legally forced to respect that)
(3) zero knowledge age verification hosted by the gov which already has all the data anyways
An ad is a business proposal and minors cannot do business without the consent of their parents.
why limit only to them? why not to ban it altogether?
This would of course have been easy to ban anyway-- it's not like we can't have rules on foreign internet firms, for example, but historically the politicians were unwilling to make a useful law.
I think the Swiss could take one step further and add a general ban on ads targeting young children in addition to this; and then we Swedes should imitate the package.
But how would you actually do it? Ban the exchange of money for delivering specific messages? I guess it could work. It would require judgement calls, but we have other laws that require even more subtle judgement calls.
Here’s a simple solution: the ad industry is welcome to not profile its users.
Don’t get distracted though:
> Furthermore, the reporting procedure is to be extended to include all content suspected of being unlawful.
Operating keyword here: “suspected”
What happened to due process?
The adtech of today feels very opaque to me; I often have no clue why I see what I do. If platforms had to disclose why you're seeing what you are, you could plug the holes in your privacy. (Fully aware this will never happen, but it's the type of regulation I wish we were proactive about.)
This is pretty much Law 101, a written law sets the rules, and the courts evaluate the cases, effectively finding that cutoff in practice.
Realistically, lawmakers know that ad companies know which age cohort a user is in. For companies like Google/Facebook/etc. this shouldn't be too much of an issue, they already know your age when you make an account.
And if they cannot determine what vulnerable groups they're not allowed to show profiled ads, maybe they should disable profiled ads by default until you sign in. Everybody wins!
in a couple of years we'll have to get through 5 different banners just to access a website, which you can bypass by logging in with your eID which then acts as kind of an SSO for every website.
jonathanstrange•39m ago
lenerdenator•36m ago
Good thing no one did that in the mid-00s. Nope. Nobody. God, can you imagine if they had?
vincnetas•35m ago
tyleo•33m ago
behringer•17m ago
jacquesm•32m ago
dzikimarian•16m ago