The raccoons who made computer magazine ads great

https://technologizer.com/home/2025/04/22/pc-connection-ads-raccoons/

93•coloneltcb•8h ago

Comments

fullshark•5h ago

Feeling cognitive dissonance given this is making me feel nostalgic for advertising.

mamcx•4h ago

True, before was cool to see the ads.

Now, skip all!

ars•1h ago

It's because they are simply advertising a product. It's the "lifestyle" ads that people hate so much.

rideontime•5h ago

The AI-generated raccoon in 2024 sure is a gut punch after seeing the lovingly rendered art from yesteryear. Completely devoid of the personality of the originals, even in the Christmas card, he can only dream of living up to the standard they set.

mrob•5h ago

There's an inconsistent mix of human hands and raccoon paws in the same image. I thought diffusion models could do inpainting of pre-existing images. If somebody actually cared they could have picked one and erased and regenerated the other.

pfdietz•4h ago

Perhaps the model was trained on too much furry art?

indrora•4h ago

It wouldn't make that sort of mistake then.

mystified5016•4h ago

Furry art is not in any way consistent with the use of human and animal anatomy. You'll absolutely see a mix of paws and hands

gwern•18m ago

If you mean https://i0.wp.com/technologizer.com/home/wp-content/uploads/... It's definitely a weird image. The hands are oddly accurate, and the geometry in the background is also unusually straight and correct for a low-end corporate 2024 Bing DALL-E or Stable Diffusion slop image. And in the bottom image, the food is way too sharp, and the sci-fi text UI is also way too accurate.

So I am suspicious something else is going on to produce the overall uncanny effect of wrongness: possibly they used Photoshop to paste on a bunch of unrelated images to some low-quality stock-art backgrounds?

mjevans•5h ago

Might be hugged to death, no current copies on archive.org or archive.today :(

snozolli•5h ago

It eventually loaded for me, which was a surprise.

KTibow•5h ago

Archived now: https://archive.is/BxyNA

BambooBandit•4h ago

"The point of the characters, it said, was to add 'a human touch to high tech.'"

Something we need today, too

danielvf•4h ago

It's buried deep in the article, but what made PC Connection amazing was the shipping.

You could phone call a human in the wee hours of the morning, and have it show up later that same day. Or pay only a little and have it into two days. Compared to every other mail-order retailer in the universe at the time, it was insane, to have such selection and speed.

WillAdams•2h ago

Yeah, apparently the warehouse which made this workable was in Kingston, Tenn. adjacent to the FedEx Hub, so things could go straight to the plane which was taking them to the FedEx distributor closest to the delivery address.

Still have the Wacom ArtZ I bought from them in the wee hours of a Monday morning when I decided I desperately had to have one.

4ggr0•4h ago

I'd love to have a poster of the picture in the "PC Preppy" advert from October 1984[0]. I wonder how I could aquire the highest resolution possible...

Love raccoons <3

[0] https://d1pkj6r18lfvhs.archive.is/BxyNA/d05003d20de92f868e5b...

csours•3h ago

Artist website: https://www.erickingraham.com/

kevin_thibedeau•59m ago

There are ML upscalers optimized for illustrations you can run locally for these scenarios. Doesn't require bleeding edge hardware either.

sgt•4h ago

I asked ChatGPT to imagine pretty much the same scene as that top drawing. It's such a great example of LLM's - having zero understanding of the real world - has the racoons looking at the computer but from behind it.

https://sdmntprwestus.oaiusercontent.com/files/00000000-c810...

CursedSilicon•3h ago

They look so dead eyed and bland, too. AI "art" just makes me sad.

There's so many furry artists out there, just pay one of them to draw raccoons and computers. You'll get something created with love and beauty that expresses something real

https://cursedsilicon.net/racc.png

hhh•3h ago

missing the entire point of the article award

Dylan16807•1h ago

Did you read the whole comment? I need you to explain why you think that.

gwern•24m ago

Your link is already broken.

bregma•3h ago

Not a single one of those images depict a single trash panda eating garbage, having babies in an attic, or defecating all over the house.

roughly•2h ago

They’ve got a life outside of work, you know.

linksnapzz•2h ago

Those raccoons work on the IT side; only the more presentable marketing raccoons get into catalog pics.

Having a PC Connection catalog w/ raccoons doing more stereotypical rural NH shenanigans (driving a snowmobile drunk on NightTrain; fleeing the cops on dirtbikes, operating bootleg roadside fireworks stands...) might've been hard to get approval for.

cm2012•3h ago

I absolutely adore this article on computer ad history.

ChrisMarshallNY•2h ago

It's kind of odd, seeing the MicroWarehouse Girl.

I very much remember her, smiling out from many different magazines.

librasteve•54m ago

https://cdn.discordapp.com/attachments/538774203378171935/11...

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The raccoons who made computer magazine ads great

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