No space for fun.
All arguments from authority
That only missionary position
Is permissable.
Do Don't
Think from first principles Repeat what everyone else is saying Draw from
diverse references and domains Stay confined to marketing jargon
Famously non-jargon, non-marketing language never encountered before in a tech blog
Way to assume your audience are morons.
It's not that hard with "20th century" which I'm conditioned to map to "last century" immediately, but when someone did something in the 17th century I first think "Oh like 1750-ish" and then I realize I'm a century off, and it disrupts my reading flow.
> Alephic is an AI-first technology foundry built to tackle marketing's most complex challenges. We don't just advise—we engineer, prototype, and deploy custom AI systems that help marketing teams do the impossible.
I read this twice and I still have no idea what they do!
For example, including unnecessary sentences and paragraphs is somethings necessary. You can do without them but with them you get character, voice, a smoother transition. How do you know what is necessary and what isn't? That's the whole point of the rule I mentioned earlier.
noahbrier•3d ago