Sounds really good, but neither the article nor any information I could find on the company says anything about read/write speed compared to other options. I would think that would be a big factor when you're dealing with that much data.

1) What on earth do they mean by "zero energy storage"? Magnetic tape doesn't consume energy at idle either. Hell, even hard disks can be powered down.

2) "Also, the optical-based new tech’s touted 50-year life is 10x the life of magnetic tape." Say what? Most magnetic tape is rated for up to 30 years in storage. You might only get a few years out of a tape if you're writing to it frequently... but this new format is write-once, so it's not even in the running.

3) People have made wild claims about holographic data storage being the Next Big Thing since the 1980s - in particular, there was a whole wave of them in the late 2000s claiming to have a DVD replacement under development. None of them have brought products to market. I'm not confident this one's going to be any different.

What are the chances this becomes a desktop form-factor alike cd drives?

Anyone know the history of long-term reliance on proprietary technologies?

I.e., how often does it actually work out for the adopters?

Are their licensing / escrow schemes the meant to mitigate the risks from the original supplier going out of business? How often do those schemes pay off?

I wish we had something better than "walk through multiple hard drives as a data nomad and remember to use them every now and then" as a cost-effective and consumer oriented method for cold storage. I don't even care for the speed. Tape is obnoxious with high up front investments, not even targeting private use, Blu-ray never really became a surefire way and there were too much uncertainty and variety depending on brand.

The lto10 info and stats are wrong? It's 30TB / 75Tb compressed. Read write many, and can hit speeds of 1GB/s ? I didn't read any info on the write and then read speeds of this holotape.