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Did Craigslist decimate newspapers? Legend meets reality

https://www.poynter.org/business-work/2025/did-craigslist-kill-newspapers-poynter-50/
36•zdw•3d ago

Comments

indigodaddy•3h ago
Something about that font is really weird and makes it hard to read. Stretched out and slightly fuzzy
voxadam•3h ago
Looks fine to me on a 27" 1440p business class display in Firefox on Fedora 42 at multiple magnification levels.
rightbyte•2h ago
"He and Newmark are neither, he wrote, but rather the kind of capitalists who are not fully focused on maximizing profit.

That ethos defined the company. Newmark and Buckmaster rebuffed ideas for expansion — like adding user reviews — because it would make Craigslist easier to game and harder to moderate."

Ye. The right call. User reviews worked great for some years until the KPI became the target.

yard2010•49m ago
I can't remember the name of this law. So I'll just say it's Cunningham's law.
cutler•2h ago
Craigslist and Amazon's secret sauce was Perl.
imglorp•1h ago
And DuckDuckGo, Petfinder, MusicBrainz, Yahoo!, and TicketMaster.

The Swiss army chainsaw saw some things.

no_wizard•1h ago
Care to elaborate? I never heard this before particularly of Amazon which is notorious for Java
cobbzilla•1h ago
OG Amazon backend was mostly Perl iirc
aitchnyu•1h ago
What about their DB? Did they fight MyISAM daily?
v5v3•23m ago
Craigslists secret sauce was also that eBay bought Gumtree and let it stagnate.

Probably deliberately so, as it was cannibalising eBay.

ransom1538•15m ago
Shhh.
bux93•2h ago
a) betteridge's law b) other countries exist and didn't have Craigslist
ghaff•2h ago
Traditional journalism has had lots of pinpricks and the article doesn't really refute that Craigslist was almost certainly one of those--and maybe a fairly big one for big city papers in the US. I expect it's also a radical oversimplification to suggest that Craigslist alone decimated newspapers.
millitzer•2h ago
Started it in his early 40s as a website to share local events with his friends. Then it grew for 15 years. What a run.
cloudbonsai•2h ago
I was surprised by that part too. I always assumed that Craig was a young techy person.

My takeaway from this article:

- Craiglist was launched by a 40-year old, ex-IBM enginner. It started out as an online list for his circle of friends.

- The main competitor then was "Classifieds" section in newspapers. Craigslist out-competed them by simply being a better medium (No word-count limit + photo support).

- Meanwhile, newspaper executives failed to respond in a meaning manner. By 2010, 70% of their classified ad business was gone.

Craig seems to be fully retired by now, focusing on his philanthropy work, which I think is awesome.

stevoski•2h ago
A) Craigslist doesn’t exist in country X

B) newspapers were decimated in country X

Conclusion: ???

chiffre01•1h ago
Like the article says, multiple things caused ( and are causing) newspapers to go out of business.

Just because a country didn't have Craig's List, there's similar services all over the place reducing ad revenue.

carlosjobim•10m ago
Craigslist equivalents arrived at the same time in those countries.
thomasingalls•1h ago
Wasn't it online ads, ie Google, that decimated newspapers?
ghaff•1h ago
I'm not sure so much online ads per se as the destruction on local buying monopolies on goods to a large degree, general unwillingness to pay for news (more or less related), and, also related, desire to (not) buy content online also related. There was essentially a bundle that supported things like foreign bureaus that largely was dismantled.
graeme•1h ago
Google's ads are the outcome of google's success at capturing attention. They aren't the cause of google capturing attention.

Newspaper's had everyone's attention and then they lost it to a million and one alternatives on the internet.

The phone was a major driver but newspapers had been in structural decline for decades as non internet alternatives for attention grew too. Warren Buffet called it in 1991.

MontgomeryPy•1h ago
I'd say it most certainly killed the sort of dedicated small print classified ad publications you'd find at store checkout counters. But maybe those small pubs like The Want Advertiser (in Boston) were few and far between.
JKCalhoun•38m ago
It's odd. People didn't buy newspapers for the classifieds. Classifieds were there nonetheless and they appear to have kept the lights on for the newspaper.

It suggests the newspaper funding model was already broken — they just didn't know it until the internet came along.

Of course by my own fucked up logic then any enterprise making money based on advertisements is on a precarious footing since no one engages in their business for the ads.

hollerith•35m ago
Many looking for a job, used car or apartment for rent bought a newspaper for the classifieds. I almost never bought a newspaper for any other reason.
AdmiralAsshat•21m ago
Sure, but then that meant you probably bought the odd single issue, or maybe for an extended period until you found a job. You didn't buy a subscription for the sole purpose of looking at the classifieds.
hollerith•14m ago
True.
sitkack•4m ago
Which is exactly the existential cliff that the ad driven economy is about to drive over. Those big search engine companies that also happen to sell ads are, like, gonna have to pivot hard.
5pl1n73r•34m ago
I don't know, classifieds still exist. Obviously internet is superior for this, but not everyone can afford internet of any kind, since the bloat scaled with Moore's law. 500KB/s right will give you the same rate of browsing articles as dial up in the 90s. Phones have been becoming obsolete after 2 years. That doesn't necessarily dictate the market but yeah.
runlaszlorun•17m ago
It's funny you mention 500kb/s. I have a painfully slow connection at home currently (long story). It's exactly in the 500kb/s to 800kb/s range and "dial up speed" is exactly how I describe it.
silvestrov•17m ago
Newspapers could have made their own "Craigslist". They just didn't want to learn anything about internet technology or how it could shape the media landscape.

They did not want any computer science people in the company boards or top management level.

Their articles are still written in the same style as when paper ruled. We still only get 1 or 2 photos per article even when it's easy to snap 10-20 photos.

We don't get links to other sites. Articles that says "Apple's press release announced xyz" never links to the press release.

initramfs•2m ago
The main cost today to host a site is bandwidth and electricity. Many small cities could host their own craigslist without Facebook ads. there wouldn't be as much bandwidth.

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Did Craigslist decimate newspapers? Legend meets reality

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