In addition, i know a lot of apple device owners dislike AI integration. For example, my non tech friends turned off a lot of the apple intelligence stuff in the recent big iOS update.
Until you can't!
Disclaimer: I am speculating here.
I doubt very much apple had any say over the personality of GPT-5. And if it did, it’d be in the prompt it sends over to ChatGPT - not in the training and reinforcement part.
This strategy makes a lot of sense if you believe that progress will plateau at the current level with small incremental improvements in reliability and UX. Apple really only pays a price if failing to develop their own foundation model results in their phones not selling, which doesn't seem to be the case, regardless of how much of an embarrassment Siri is. Right now, Microsoft, OpenAI, Meta, Google, and Grok are all bludgeoning each other with trillions of dollars and creating a perfect situation for Apple to swoop in in a couple years when reliability is sorted out and GPU compute has crashed to rock-bottom prices.
"Providing tokens" is the bottom layer of the value chain. If you can't build a moat around it, it's a race to the bottom because you can only compete on price.
Apple doesn't compete on the bottom of the value chain.
Neither of these seem like a shame so much as leveraging SOTA.
That doesn’t mean that Apple shouldn’t be following the space closely but I think it’s a mistake to think that normal people are changing their buying decisions based on any of this yet. One trade off here is that Google is spending a ton of money but as of yet is massively in the red on that investment, which means they’ll stick with their own LLM while Apple is free to switch to whoever the market leader is without a large sunk cost factoring into the decision.
Google must keep up with others because it is ad company. And oh boy the potential of influence with AI models.
I don't understand why their best strategy isn't to just stand and watch, and then ruthlessly integrate the winner with their product line.
This is the same reason Apple ensures that apps from its App Store work better than websites. They need to keep their own platform essential.
This is exactly why the "Apple Intelligence" branding was so crucial. The plan was to make the AI feel like a unique Apple feature, justifying the hardware purchase. While the launch may have tarnished that brand, expect Apple to lean heavily on it going forward.
The challenge is that any partnership with ChatGPT or Anthropic comes with a branding conflict. OpenAI will want credit, but a "Powered by ChatGPT" label is the last thing Apple wants. How Apple navigates this dilemma will be fascinating, as they are truly in a bind.
iOS, the iPhone operating system, which allows
users to make certain queries via GPT-4o
I have not seen a glimpse of it yet (I think it asked me once to enable it and I denied?). And when I ask friends about it, they also do not use any AI provided by Apple.
If anyone here is using it - how and what for? Do you like it?
This tends to give far better answers than Siri
They might, but not actually know. Does iOS (poorly) summarising notifications on the screen count as using AI? I can't remember what the default setting is in iOS 16, but in the new iOS this year you get prompted for this during OOB setup.
On device speech to text.
On device language translation.
andsoitis•3h ago
How / where do you make these queries?
anon7000•3h ago
stetrain•2h ago
https://support.apple.com/guide/iphone/use-chatgpt-with-appl...
w10-1•1h ago
GeekyBear•2h ago
It's optional, and the user's permission to send a request to ChatGPT is required every time.
> In most cases, LLM-related features built into iOS and macOS use Apple's own models, which live under the Apple Intelligence branding umbrella. But it gives users the choice of referring a prompt to ChatGPT on a case-by-case basis when the prompt is outside the scope of what Apple's models are designed for.
empath75•1h ago
650REDHAIR•54m ago
I find when opening a new voice chat it talks entirely too much.
Any tips or are you just far more patient than me?