It's not really an "ask", FedGov through NIST / CISA is requiring it.

>> - part of the core product, or

>> - an optional paid extra for a reasonable delta, or attached to a price tier, but with a reasonably small gap between the non-SSO tier and SSO tiers.

>> - Many vendors charge 2x, 3x, or 4x the base product pricing for access to SSO, which disincentivizes its use and encourages poor security practices.

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I dont follow the logic. Food and shelter are a human rights, but that doesnt mean you can walk into a restaurant and insist that food be served at $dream price, or walk into Home Depot and take premium plywood and pay basic/entry level price.