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The awe keeps dropping

https://morrick.me/archives/10137
60•mgrayson•1h ago

Comments

Gualdrapo•1h ago
A few days ago I tried to express a similar opinion here - regarding design and taking in account the liquid glass thing and the iphone air, it feels they are doing "innovation" for the sake of "innovation", and got downvoted. They're doing (arguably) huge improvements in processing and computing yet they want to disrupt user experience just because.
worthless-trash•1h ago
You are experiencing the negative side of the apple reality distortion field.

I too have experienced this. I expect that i have been too direct in my dislike of apple in this post.

You have to come at the problem sideways. To allow for any real hope of not being down voted the crowd.

I dont know what the root cause is.. if Cupertino corp has a really expensive pr team or apple devices are laced with some kind of mind altering drug.. the effect is the same.

api•1h ago
I kind of agree but I also can think of a counter argument. They don’t want to seem stale. The current macOS look is more than a decade old, so Tahoe shakes it up a little.

I’m kind of indifferent to it so far but I can see what someone might have been thinking.

danpalmer•1h ago
This pretty much sums up my feeling on the new generation. I too don't understand what's "awe dropping" about it, and have finally switched from an iPhone 15 Pro to the Android ecosystem, where a flip phone is somewhat "awe dropping". I'm not fully convinced about it, but it's different, it's fun, it's clever, and I'm thoroughly enjoying it.

The only thing I disagree with here is about the Air. I think Apple's strategy with the Air is to split the Pro line. Previously the Pro phones were for people who wanted a premium feeling and who wanted premium features, but those are often in tension, and might hold each other back. Now the Air is for those who want premium feel (you might call it flashy, looks great, feels great, but has trade-offs), and now the Pro is an uncompromising set of features, at the expense of being bigger and having a comical camera ~bump~ ~plateau~ continent. This is the same as the Watch, where you have the stainless steel models for the premium feel, and the Ultra for the premium features.

I suspect many on HN may not differentiate between the premium features and feel as much – I know it's not what I jump to – because "design is how it works" and many here aren't as fashion conscious, but a lot of folks buy new phones based on the colour, or how thin it feels, or other details that are easily written off when you know more about the hardware. I think the Air might be a big hit, while getting very little of the enthusiast market.

svachalek•1h ago
I don't know how widespread this is but in my little circle the orange Pro was the biggest draw, it's the first in the Pro line (or at least as far as I can remember) with real color to it. Most of them are grayscale or very muted colors. It's another "feel" thing but got more attention than the Air's thin body.
thaumasiotes•1h ago
https://chainsawsuit.krisstraub.com/20161028.shtml

When "you can't use it outside anyhow" expands to phones, which are only useful because you can take them outside.

Analemma_•1h ago
These are my thoughts exactly. I've seen a bunch of people who don't value thinness or lightness in a phone getting dismissive or outright angry at the existence of the Air, and I want to grab them and shake them until they get it. I don't want the Air at all, and that's exactly why I'm thrilled it exists: it will split the Pro buyers into form-valuers and function-valuers, so the function-valuers like me can get an iPhone with a huge battery and a vapor chamber in it.

If you're one of those people who goes "why can't they make the phone thicker and heavier with more battery life", you should be overjoyed at the Air, because now that those buyers are peeled off to a different SKU, the product line for you doesn't need to find a happy medium with them.

tra3•1h ago
In the original announcement thread there was some speculation that the air is a precursor to folding models down the line. I hope that’s true.
avidiax•56m ago
I want that speculation to be true, but I also don't think that the Air is a stepping stone towards that. The risky parts on a folding phone are the bending screen and the hinge and the software features.

The iPhone Air tests none of those things.

altern8tif•37m ago
Seems a possibility for the medium term.

I've also seen speculation that it's an engineering experiment to see if they can squeeze all the essential components of a high-powered computer into a space the size of the camera plateau. Which may eventually lead to viable AR Glasses (or a cheaper Vision).

daemonologist•1h ago
The title is appropriate, in that it feels to me that most of the awe has gone out of these products/keynotes. This is maybe down more to the maturity of the category(/ies) than any fault of Apple's though. Perhaps they can be blamed for failing to introduce exciting products in new categories.

I do find that wireless earbuds actually last much longer than the wired variety, despite the non-replaceable batteries. Back in the day I went through one or two sets of earbuds a year because the wire failed internally, whereas I've only had two TWS pairs in ~six years (admittedly, it was the battery that became a problem in the first set). There's undoubtedly a lot more e-waste gubbins in each though.

piskov•1h ago
Any decent earbuds have replaceable cables with standard two-pin connectors
avidiax•1h ago
Apple is a hostage of its own marketing.

A modular iphone that has an easy to replace battery, easy to replace screen and is maybe 2mm thicker to account for it? That would be a sellout.

A convertible Macbook Air with a touch screen? It would be sold out.

Neckband-style airpods with all-day battery life? Might not sell out, but would be popular.

A best-in-class TV powered by Apple TV? Would probably sell well.

But all of these products would cannibalize sales of some other expensive iDevice.

epistasis•54m ago
> A modular iphone that has an easy to replace battery, easy to replace screen and is maybe 2mm thicker to account for it? That would be a sellout.

The number of people who might actually like this is very tiny. Most of them do product reviews. But their audience is not going to care. Think about your older uncle. Your niece in her 20s who loves to paint and read but doesn't want to replace hardware. That's what most people are like.

Those are the people who Jobs focused on impressing and enabling to do things they wouldn't do otherwise. That is the focus that has been lost without Jobs, IMHO, and it's the focus that makes the products better for people who want to get the most out of their products per unit of time invested in learning how to use it.

haijo2•49m ago
spot on
ssl-3•25m ago
I am thinking about my older uncle and my niece in her 20s. They're smart-enough people, and they're quite aware that a modern phone can be very expensive to fix.

In particular, I'm thinking that I (a person of reasonable technical skill) would love to help them out by changing the designed-to-be-swapped screen on the phone they dropped instead of them paying someone else to conduct surgery on it.

Gigachad•4m ago
The price of replacing the screen is mostly the part itself. It’s extremely easy for any random shopping center phone store to replace in like 5 minutes. But the part itself costs more than an old phone is even worth.
khamidou•18m ago
Unclear – I assume many in their audience also break their phones somewhat regularly, they'd probably appreciate not having to drop $99 or even more abroad for a battery replacement.
CobrastanJorji•44m ago
I get your other examples, but a best-in-class TV seems like it'd be pretty good for Apple. It's an Apple TV device that's jammed into a television and doesn't come out, plus a premium price. Seems like it'd work out great. And everybody else buys the 'Apple TV 4K' standalone doohickey and plugs it into their regular TV.
avidiax•39m ago
Would would buy an Apple Cinema Display if you could buy a color-accurate TV?
ceejayoz•32m ago
> A modular iphone that has an easy to replace battery, easy to replace screen and is maybe 2mm thicker to account for it? That would be a sellout.

And probably a regression on the waterproofing efforts they've made over the last decade. If you're gonna make it thicker, just put a bigger battery in.

Animats•16m ago
> modular iphone that has an easy to replace battery, easy to replace screen and is maybe 2mm thicker to account for it? That would be a sellout.

Go the other way. Hermetically sealed, no connectors, inductive charging, rugged, with a solid state battery that will outlive the rest of the phone. Solid state batteries are more expensive, but that's a cost issue for car-sized batteries, not phone-sized batteries for US$1000 phones.

Samsung expects to have 20-year battery life in 2026.

alililil•23m ago
> This is maybe down more to the maturity of the category(/ies) than any fault of Apple's though.

LiDAR was cool.

They could buy Oura and let you write apps with programmable micro LEDs, and that would’ve been cool.

If iPhones had Star Wars style holographic projector, that’d be cool.

They could just be content with keeping the lights on without unnecessary UX changes that literally no one asked for, and that would be cool.

I’m still happy with Apple, but the problem is that they now perceive staying relevant is wasting battery on visuals and making the phone thinner. Those are recycled old-ass ideas. They need to find the new Jony Ives.

jofzar•1h ago
> As for the AirPods, and true wireless earbuds in general, I find this product category to be the most wasteful. Unless someone comes up with a type of earbuds that have easily replaceable batteries, I’m not interested in buying something that’s bound to become e‑waste in a relatively short period of time.

I'm not a apple fan (been windows most of my life till moving to a new company that is Mac only, and have been on android for about 13 years at this point) but the airpods pro are maybe apples greatest product in a while (other then the M1 macbooks).

The audio quality+noise cancellation+transparency quality made them a super easy buy and I would buy the app3 as soon as my app2 die that's how much I love them as a android user. This is coming from someone who owns multiple iems and very expensive over the ears.

From everything reported so far, the app3 look like a solid spec bump at the same price, there isn't many products that keep that formula.

Edit: I am disappointed that the OP didn't talk about how all the iPhones now have "pro-motion" aka high refresh rate screens.

This is (personally) one of the biggest step up in quality, I would never buy a baseline iPhone because 60 Hz just looks gross to me now, it's immediately noticeable.

chrisdelrosario•1h ago
Re: “Sob stories” it’s easy to cynically dismiss this as just another marketing ploy, but I see two other ways to see it.

1. It’s primarily for the people at Apple and their partner manufacturers to realize and be reminded of the value of the work that they do.

2. It’s a message to the broader tech community that if you’re going to copy most of what we do, here’s a few that actually save lives.

Now will it sell more watches… probably. Is it a net positive? I think so.

esafak•40m ago
OpenAI did the same thing in the GPT-5 launch. https://youtu.be/0Uu_VJeVVfo?t=2079
DecoPerson•57m ago
Some small carriers in Australia don't support eSIMs, even though they're required for Apple Watches and other devices, and also second phone numbers in phones without dual SIM card trays.

I'm hoping that the iPhone Air will make them prioritise eSIM support!

jofzar•54m ago
Seriously? Which ones don't support it, I actually have found more that are "esim only" these days (but I am someone who churns through ozbargain deals)
zeristor•52m ago
Some carriers in the UK have been on the brink of providing eSIM support for several years, maybe Apple as often is the case can drive this forward.

I’m not sure what the issue is though, could it be a standards issue? Government tracking phone users? Someone being cut out of the money?

Answers please on a postcard.

rd•42m ago
Not a huge believer in belittling an author's points, but the author makes absolutely not one objective point in this entire article. Genuinely every single thing he describes is an opinion, nothing more, nothing less. And those opinions, at that, aren't even very accurate.

AirPods becoming e-waste? Seriously? Pick a better idea to make your point, because pretty much everyone I know has had their AirPods for 2-3+ years, and even if that was _when_ they decided to move onto another, that's an _incredibly_ long amount of time to have wireless earbuds of those quality at that price point.

And as for disabling features on the Apple Watch - again, seriously? Most techie, HN'y complaint ever. There's a reason the Apple Watch and AirPods sell as well as they do - people love them.

As for awe at new features - AirPods live translation, standard iPhones being ProMotion, one of the thinnest phones ever created?

This is just a terrible opinion piece.

kristjansson•34m ago
> these [AirPods and Apple Watch] are the Apple products I care the least, together with HomePods and Apple TV.

I won’t defend HomePods much, but skipping the other three misses a lot of the ecosystem value less technical consumers are getting. Turn your lights off with your TV remote. Go to a run with just your watch and headphones and take a call at mile 3. Approve a payment (or a sudo!) by double tapping your watch. Start a channel on your TV from Siri. And so on.

I’m not sure if Liquid Glass (that iOS 26 just insisted on capitalizing) is going to be worth anything, and definitely doesn’t merit the marquee. But the some of the design thinking is still there, beneath the surface, in the delightful interactions between parts of their ecosystem.

busymom0•23m ago
I think that the awe actually dropped when Apple stopped doing in person live events instead of recorded ones.
loughnane•22m ago
I feel like these posts started popping up with increasing frequency over the last 10 years. At this point its almost a rite of passage to realize that Apple---though good in many ways---is far less than it's cracked up to be.

At least in tech circles.

jfengel•12m ago
Tech circles have never particularly liked Apple. Sometimes they're right; sometimes they're just grumpy that non-techies like things that they don't.

I've been hearing that since before Slashdot dubbed the iPod lame. So I just kinda tune it out and wait to see whether people buy it or not.

acdha•4m ago
Some of it is that the market has matured - going from not being connected to only connected on a desktop to everywhere on a phone with a real browser was a lot of changes you notice all day.

A child born on the day the first iPhone launched is old enough to vote now.

Many of those posts are being written by people who have been along for that ride, too, so it’s going to be hard to recapture that excitement after experiencing past hot products not changing your life. It’s like a middle aged American buying a new car - yeah, it’s nice but fundamentally nothing changes in your life and you’re never reclaiming the excitement of being 18 and going from marooned in a boring suburb to being able to travel, which is a transformative change even if it was in a clunky old hand-me-down.

Animats•20m ago
Awe?

Come on. These are all minor improvements on existing products. Yawn.

hsuduebc2•15m ago
I understand authors sentiment. It's hard to be fascinated by another revolutionary thinning of a device once more.
ksec•7m ago
On iPhone Air

The C1, while slower, was a little more energy efficient. Signal Reception seems to be ok too. I am expecting the C1X to be even better.

Combined with A19 Pro, C1X, N1. I would expect Air to be more efficient than 16 Pro. So with that in mind,

The Air ~3100 mah, the 16 Pro ~3600 mach should have similar battery life, or may be just slightly less than 16 Pro, a little bit better than iPhone 15 Pro with 3274mah.

If that is the case I say Air is actually not bad. And we can look forward into the future for even more energy efficiency OLED, SoC and newer Battery Tech. That would make Air perfect.

Not to mention iPhone Air is a required training for foldable iPhone. Their competitors are already making foldable phone with one side at less than 5mm. And is currently being held back by USB-C port. Apple needs at least one or two generation of learning to move in that direction. And iPhone Air is exactly that.

I am really looking forward to al the iPhone review this year. It has been a long long time since the iPhone produce range was exciting.

List of iPhone Battery Capacity.

Model/Battery Life Battery Capacity (mAh)

iPhone 17 Pro Max: 5088 mAh (100%)

iPhone 16 Plus: 4,674 mAh

iPhone 15 Plus: 4,383 mAh

iPhone 17 Pro: 4252 mAh (84%)

iPhone 17: 3692 mAh (73%)

iPhone 16e: 4,005 mAh

iPhone 16 Pro: 3,582 mAh

iPhone 16: 3,561 mAh

iPhone 15 Pro: 3,274 mAh

iPhone 15: 3,349 mAh

iPhone 14 Pro: 3,200 mAh

iPhone Air: 3149 mAh (62%)

AIorNot•7m ago
As a counterpoint: Apples has gotten so big that its user and customer base is not techies, they have moved into supporting our mainstream society as it operates today. They don't care about techies (at least primarily)

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The awe keeps dropping

https://morrick.me/archives/10137
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