A color value for each point is a good starting place to gain an intuition. Some readers might be interested to know that the color is not constant for each point, but instead dependent on viewing angle. That is part of what allows splats to look realistic. Real objects have some degree of specularity which makes them take on slightly different shades as you move your head.

Rasterization is a very general term. There is a big difference in practice between the traditional rasterization pipeline and splat rasterizers

yeah... their older videos are a bit more useful from what I remember (more time spent on the research paper content, etc), but they've become so content-free that I just block the channel outright nowadays. it's the "this changes everything (every time, every day)" hype-channel for graphics.