“The debut of the GW-300J introduced a new line — The G — driven by a passion for creating the ultimate wristwatch: one that would never break, never stop, and never fail to keep precise time.”

I have worn the same GShock GW-6900 continuously, all day and night, every day for 15+ years.

I wore it in war, diving in the pacific, skydiving, on stage pitching, on TV shows and am currently wearing it

I’ve replaced the band ONCE and it keeps perfect time and the backlight is a handy light in a pinch.

Probably the best purchase I’ve ever made

> The TM-100 was a highly unique wristwatch with the ability to transmit speech via radio. Outfitted with an FM transmitter and microphone, the watch allowed users to wirelessly broadcast their voice to a radio tuned to the right frequency simply by speaking toward the watch

> The unique CMD-10 delivered remote control functionality for TVs and VCRs. Its function-minded layout of large remote control buttons ensured intuitive operability. Users could turn their TV or VCR on or off, change channels, adjust the volume, and more using the watch on their wrist.

And then there is the sad one, too:

> The ever-innovative G-SHOCK brand takes a new step, launching a virtual community where people can co-create and interact with one another via digital platforms like NFTs and the metaverse.

I wasn't too surprised to see their blurb leave out it's other (alleged!) known use

https://en.wikipedia.org/wiki/Casio_F-91W#Usage_in_terrorism

https://www.sensorwatch.net/

Joey et al.’s work ports the SPICE astronavigation library to the on board ARM m0 giving you a complete orrery in a classic F91W “Terrorist” watch. It is fantastic!

I really love being able to get an estimate of when and where The Moon will rise, or where Saturn is right now. Timekeeping and astronomy are two of the oldest forms of science we have and I love being in constant touch with them via the newest science we have: computers! (The source is all open and available for you to hack on, including a nifty emulator.)

I am always disappointed when I see products like their pac man watches that just have a print on it without any game related functionality. This has damaged the brand a lot already, and tbh, after many years being a hard core Casio fanboy I have moved on.

Anyone remember their really cool products, like the MAP-100? A friend while being an expat in Japan saw it in a magazine, felt an irresistable urge to own one, went to Yodobashi Camera on the same day and bought it, put it into his desk drawer and never looked at it again. And then there was the CMD-40. I own one in almost in pristine condition that I can still use to control some of the lights in my house if I feel like nerding off in front of guests.

Could you imagine the situation they were in as the most high-tech watch company in the world? For mainstream relevance you now have to anchor yourself to a smartphone platform that is either a) hostile to your very existence or b) completely abandons their platform and leaves you and your customers out to dry.

I know people complain about car manufacturers being hostile to CarPlay and Android Auto. But I think in the long run, the executives are being smart. Looking down the history of other companies that turned over responsibility of their user experience to tech companies does not have a good track record.

I still think about the way the CEO of Nokia back in 2010 describing what it would be like for them to abandon their in-house OS for Android: "Peeing yourself to stay warm".

A flip watch goes so hard. Would be a cool flex