I’ve seen Picallilli’s stuff around and it looks extremely solid. But you can’t beat the market. You either have what they want to buy, or you don’t.

> Landing projects for Set Studio has been extremely difficult, especially as we won’t work on product marketing for AI stuff, from a moral standpoint, but the vast majority of enquiries have been for exactly that

The market is speaking. Long-term you’ll find out who’s wrong, but the market can usually stay irrational for much longer than you can stay in business.

I think everyone in the programming education business is feeling the struggle right now. In my opinion this business died 2 years ago – https://swizec.com/blog/the-programming-tutorial-seo-industr...

> we won’t work on product marketing for AI stuff, from a moral standpoint, but the vast majority of enquiries have been for exactly that

Although there’s a ton of hype in “AI” right now (and most products are over-promising and under-delivering), this seems like a strange hill to die on.

imo LLMs are (currently) good at 3 things:

1. Education

2. Structuring unstructured data

3. Turning natural language into code

From this viewpoint, it seems there is a lot of opportunity to both help new clients as well as create more compelling courses for your students.

No need to buy the hype, but no reason to die from it either.

Interesting. I agree that this has been a hard year, hardest in a decade. But comparison with 2020 is just surprising. I mean, in 2020 crazy amounts of money were just thrown around left and right no? For me, it was the easiest year of my career when i basically did nothing and picked up money thrown at me.