> It might be hard to believe for my younger readers, but Mozilla took on Internet Explorer that was just as entrenched as Chrome is now, and they kicked proverbial posterior! They did because they offered a better browser that respected the people who used it, and gave them agency in their browsing experience.

That is revisionist history. Firefox succeeded because MS was sitting on their hands with IE, and it was stagnating. Firefox didnt do the opposite of what IE - you could argue Mozilla was doing what MS should have been.

It wasnt about "respecting users", or "agency" but simply implemented standards properly.

And that's going to be a hard problem with Chrome because you're up against a browser that is moving very, very, fast.

> the majority who don’t use “AI”

Citation definitely needed. ChatGPT has almost a billion users.

I do agree with the main point that this should be easy to turn off, but let's not pretend that everyone hates AI as much as the average HN nerd.

Also, you could argue that Firefox's only remaining users are the average HN nerd and therefore it shouldn't pursue AI, but that's exactly the problem.

I use Firefox as my main browser.

when the AI tab/sidebar appeared, I just closed it. that's it. and it never appeared again. I didn't need to change any special setting.

maybe there was another dialog or two which asked me to enable AI something which I answered No and dont remember.

this article is written in bad faith, Firefox is not pushing AI at every opportunity like Edge for example

Mozilla has the classic problem of a non-profit that achieved its aims. I was around back in the day and my friends and I were avid evangelists of Firefox - a few cogs in the wheel of the marketing installing Firefox on school machines and getting all the elderly people to use it and so on. There were user groups and student ambassador programs and so on. It was an incredible marketing effort combined with an effort to bring standards and compliance to them into the mainstream. And it worked because they added features at a rate that IE simply did not match.

The extension ecosystem, tabs, plugins, and notably whatever effort they did behind the scenes to ensure that companies that did streaming video etc. would work with their browser all played out really well.

I think the ultimate problem is that Mozilla's mission of a standards-compliant web with open-source browsers everywhere ultimately did get achieved. The era of "Works with IE6" badges has ended and the top browsers run on open-source engines. Despite our enthusiasm at the time for it, I think the truth is that Firefox was probably just a vehicle for this, much bigger, achievement.

Now that it's been achieved, Mozilla is in the fortunate place where Firefox only needs to exist as a backstop against Chrome sliding into high-proprietary world while providing the utility to Google that they get to say they're not a monopoly on web technologies.

Mozilla's search for a new mission isn't some sign of someone losing their way. It's just what happens to the Hero of Legend after he defeats the Big Bad. There's a post-denouement period. Sam Gamgee gets to go become Mayor of the Shire, which is all very convenient, but a non-profit like Mozilla would much rather find a similar enough mission that they can apply their vast resources to. That involves the same mechanics as product development, and they're facing the same primary thing: repeated failure.

That's just life.

It's advisable to use a prefs.js for this sort of thing

https://kb.mozillazine.org/Prefs.js_file

Putting the flags in Firefox just seems logical not "Hostile Design". Yes, there could be an easier way to turn it off, such as a menu item, but the flags need to be there first before the menu entry can exist.

The author claims to be an "IaaS engineer", surely, he can figure out how to write a firefox plugin, that can do what he wants, and use that to help non-technical users, and if it becomes popular enough will probably effect the change he wishes to see.