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How Google Maps allocates survival across London's restaurants

https://laurenleek.substack.com/p/how-google-maps-quietly-allocates
86•justincormack•1d ago

Comments

x0x0•1d ago
Interesting work, but ultimately silly: of course google maps ranks results. No one (yes, yes, I'm sure like 3 people) want a list of all results, unordered or ordered by something useless like name, when they type in restaurant. And I cannot put into words how uneager I am to have the city or state government manage what comes up when I put indian or burrito into a map.
rendx•1d ago
Where in the post do you see the author arguing about "a list of all results"? To me, it merely draws attention to the fact that there is only one algorithm available in Google Maps, and you rely on Google to calculate "relevance" based on (to us) unknown and intransparent metrics. It draws attention to the kind of power Google has over businesses and our daily lives, without necessarily presenting alternatives. Nothing about that is "silly". It might be more relevant to me to learn about new, small, independent restaurants, but I don't have that choice. If I had access to the full data set, like e.g. OSM, I would.
digitalPhonix•16h ago
> No one (yes, yes, I'm sure like 3 people) want a list of all results, unordered or ordered by something useless like name

That's not what the author was suggesting (or indeed, what they built). They were trying to untangle the positive feedback bias showing up first in the rankings gives.

I think there's probably a lot more to untangle, but as a first pass it's super cool!

x0x0•5h ago
It's the feigned surprise and sort of attitude that google is doing something malicious or it's a subterfuge. Starting with a bolded "Google Maps Is Not a Directory. It’s a Market Maker." and inishing with eg

> the most important result isn’t which neighbourhood tops the rankings - it’s the realisation that platforms now quietly structure survival in everyday urban markets.

For any service like this, _of course_ ranking is at the core of it. A more honest article could have started there, eg "since you can't display all results, and doing so is useless to everyone, the heart of these products is their ranking algorithm and choices. Let's examine Google's."

shermantanktop•1h ago
A tone of breathless wonder is now the coin of the realm. Quality research and interesting analysis gets the same treatment as everything else, because that's what gets clicks and responses. Dinging an individual article for this is arbitrary and capricious.

Don't hate the player, hate the game. I hate the game too, fwiw.

asdff•1h ago
Uhh, I want a list of all the results. I want to be able to search comprehensively within my map viewer frame.
jeffbee•1h ago
Over small areas you can get that, but the API only returns 20 results, so you will either need a ranking signal over a large area, or a grid search over tiny areas.
asdff•1h ago
What is wrong with alphabetical? It's how the yellow pages used to work.
x0x0•11m ago
Useless but also stupid.

A1 steak house.

AAA1 steak house.

00AAA000 steak house.

tehjoker•1m ago
I just looked at google maps and (I didn't realize this previously), but you can scroll the results and it will change the map when you bump against the bottom of the list.
csoups14•43m ago
Nowhere in the article is the author suggesting that local or state governments manage these algorithms, just that they be audited for fairness given the amount of power these algorithms hold in the market. Google operates something of a monopoly in Google Maps and its recommendations. You don't find an attempt to understand the efficacy of its rankings or how Google or market participants could be manipulating the rankings to benefit themselves interesting?
x0x0•5m ago
You clearly didn't read it. A direct quote:

> At minimum, ranking algorithms with this much economic consequence should be auditable.

"At minimum". Immediately preceded by a paragraph starting by "For policy", with sentences like "If discovery now shapes small-business survival, then competition, fairness, and urban regeneration can no longer ignore platform ranking systems."

That's perhaps not an outright call for regulation, but it's certainly suggesting it's warranted.

conartist6•1d ago
The other commenter thought the work was silly, but I think it's brilliant. Keep at this!! You're making me hungry :)
zem•1d ago
super interesting project. I would love to generate a similar list for my own neighbourhood
digitalPhonix•16h ago
Yeah!

> "I scraped every single restaurant in Greater London"

How hard is that now? I assumed that Google is very protective of that data

Bowes-Lyon•14h ago
I love the idea! And I want to have it for my city :)

Is there a project on GitHub or somewhere that I could clone?? (smiling face with halo)

dddw•8h ago
Same here!
HanShotFirst•32m ago
Same!
sinuhe69•11h ago
Very interesting. But I wonder how much Google (and other) Maps can actually shape the scene. For tourist hotspots with a lot of visitors, it IS clearly the driving force. But for locals, I don’t think it has an overwhelming effect. Locals know their restaurants and they visit them based on their own rating. They could explore total strange and new ones, but then they will form their own rating and memory immediately and will not get fooled/guided by algorithm (the next time)
harvey9•1h ago
The writer is in London where even locals often eat outside their immediate neighborhood.
asdff•1h ago
Depends if you live in a big city with a lot of restaurant turnover or not.

This is actually a big frustration for me how I can search food and get totally different results over the same area in the frame. I seem to remember in the old days of google maps you'd see, you know, everything in the area. Like pins on pins on overlapping pins. And you'd click through them or zoom in as appropriate. You found everything. It all worked.

Then someone had the brilliant idea that this was all too busy, and you should have pins omitted until you have sometimes zoomed so far in you are filling your map viewer frame with the doorstep of that business...

I wouldn't be surprised to learn businesses get charged to appear first. Seems like it tends to be things like fast food or national chains over new locally owned restaurants that pop up more often on google maps.

tokioyoyo•1h ago
Yeah, can’t comment about London, as I’ve only been a tourist there, but assuming it works like in Tokyo. In a big city, with basically unlimited amount of dining options, a lot of people will try different places. In the past year, I don’t think I’ve repeated a single dinner spot more than 3 time, and I basically eat out every day. This is always a discovery problem, and word of mouth/google maps/tabelog/etc. is a major sales driver here.

Now, if I think about the time I lived in Vancouver, it was the opposite. You don’t have that many options, after a while you basically make a list of your favourites and rotate.

Bjartr•1h ago
Unless, as a local looking for new spots to try, your first step is going to Google Map and searching "restaurants". I'm certainly guilty of this sometimes.
embedding-shape•1h ago
I think it's less about tourist vs local, and more about the breadth of restuarants you have available. I live outside of a major metropolitan area in South Europe, there are restuarants going out of business and opening up every day in the city, no one can keep track of all them.

If you can just say "Peruvian" and it finds all restaurants around you within 2km, you might get 30 options. At that point, using the wisdom of the crowd for some initial filtering makes a lot of sense.

Personally I love going to completely unknown restaurants that has just opened and have zero reviews yet which Google Maps helps with too, but looking at how others around me use Google Maps, a lot of them basically use it for discovering new restaurants to try, and we're all locals.

tacker2000•9m ago
I disagree, i’m always using Google to find new restaurants and places to go to in my own (fairly large) city.
dzdt•11h ago
Google maps is doing the same thing to local business success that social media algorithms are doing to political success. The algorithm controls what you perceive as the consensus of others. It is a dangerous world to have such power so highly concentrated.
tkel•43m ago
Perhaps such things should be controlled democratically instead of by a single person or a small group of people whose companies are organized as dictatorships.
websiteapi•40m ago
How exactly would you fix this? Seems no different than any arbitrary person or groups ranking.
monerozcash•5h ago
At least in central London, the "underrated gems" feature does not seem to be very good at finding underrated gems.

That might just be a feature of the area though.

0_____0•58m ago
I have gotten so sick of Google Maps that I've done the unthinkable, and have started walking around the city trying establishments at random.

It has yielded quite good results basically immediately. People (myself included) have gotten too used to living In The Box. Putting aside the time to just go for a walk around and pop into random shops and pubs has been wonderful.

NoboruWataya•56m ago
Nearest hidden gem to me is a Domino's Pizza...
cheesyted•37m ago
Someone hasn’t tried the cheesy bread!
bromuk•22m ago
Username checks out
nicbou•30m ago
In Germany, businesses routinely bully reviewers into deleting negative reviews, so the scores are meaningless.

I only trust what friends recommend.

patrickmay•14m ago
Serious question: How do they bully online reviewers?
chamomeal•5m ago
I’ve almost moved on from online reviews. So many are fake, so many these days are slop. Half the time a 3.5 place is rated so low because people pick the most random ass reasons to slap it with 1 star.

Also I’ve decided I don’t want to live my life by following what Google says I should do as a default. Sometimes I go to a place that sucks. But that happened when I checked Google reviews anyway!!

RivieraKid•25m ago
> Google Maps is not just indexing demand - it is actively organising it through a ranking system built on

This is where I stopped reading.

mistercheph•22m ago
What's google maps? I use OSM
tacker2000•12m ago
Very interesting, ive always wondered how google decides to show restaurants or other POIs if they overlap and there is a large density.

Im sure they favour the ones that use google ads, but i would not think that they are bullying places a la yelp.

Anyway its pretty crazy that nowadays your success as restaurant is so dependent on one huge platform. (… and actually, lets not forget the delivery platforms also)

fersarr•6m ago
+1 to "We audit financial markets. We should audit attention markets too"

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How Google Maps allocates survival across London's restaurants

https://laurenleek.substack.com/p/how-google-maps-quietly-allocates
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