Blogs over networks, protocols over platforms. Decentralize as much as you possibly can.

Back in the early eighties people would go to a shop and buy "a VisiCalc". What they were actually getting was an Apple Ii pre-loaded with VisiCalc software. But to them, VisiCalc was the computer.

> Search engines still index blogs far better than social media posts.

For a lot of people, social media is the internet. They don't discover things on search engines, they are guided to them by engagement engines in walled gardens.

And increasingly what they're bwing guided to is commercial, mimetic slop. Most people are, unfortunately, not interested in the fairly high-minded content that the article's author is referring to. I wish it were otherwise.

I've had a blog for twenty five years. I try to do the right thing, and I get no views. Thats because blogging as an artesian activity is dead. Which is its great strength.

I'm still blogging. I'm still reading blogs. A lot of us are. Good points against social media. But that's still how people find bloggers these days.