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I now assume that all ads on Apple news are scams

https://kirkville.com/i-now-assume-that-all-ads-on-apple-news-are-scams/
293•cdrnsf•2h ago

Comments

zvqcMMV6Zcr•1h ago
This is a bit silly. Are there any ads that people do trust?
nottorp•1h ago
Exactly. Why did the article author think ads weren't scams before they were "AI" generated?
wobfan•1h ago
Where does the author claim or even remotely suggest that?
iso1631•1h ago
In the headline - the word Now implies "Ads before weren't scams but they are now"
wobfan•1h ago
And where in the headline is "AI"?
iso1631•1h ago
"Here are three ads that are scammy; the first two were clearly generated by AI, and the third may have been created by AI."
nottorp•1h ago
The "AI" evangelists are trying to explain to us that all ads are to be trusted because they're "AI" generated now...
nottorp•1h ago
They only NOW assume all ads are scams. Suggests they didn't make that assumption before, doesn't it?
wobfan•1h ago
And in your mind NOW always means "since GenAI is a thing"?

Most of the time, when people realize something, it happens NOW. Also, AI isn't even mentioned in the headline at all, and not even in the first part of the article. It's just used as one hint that it might be scam, then followed up with further evidence.

mcphage•1h ago
> Are there any ads that people do trust?

What? Yes, of course. Are you so terminally online that you assume all advertising is the fake AI chum that we see on the web?

lrem•1h ago
Even online I get a lot of ads for goods/services I do use, or could see myself using.
latexr•1h ago
Yes, of course. These exist because they work. If no one fell for these scams, they wouldn’t continue to exist.
matsemann•1h ago
While I understand the sentiment, most ads for a long time were fairly reputable? Like in the news papers, most ads were to make you aware of a brand (next car I buy I'll feel safe buying X because I've seen it in the papers), or to notify you about a local store having a sale etc. And disabling my ad blocker and going to a page I see ads for house listings nearby, offers to buy sports gear in a store in my city, and ads for a well known telecom company. All things I would trust.

What I don't understand is why high-value brands sell their screen estate to straight up scams or low quality ads.

radpanda•1h ago
I dunno, I’ve been doing some genealogy research and looking at a lot of newspapers from the 1800’s. It’s striking to me how much they are essentially Facebook. Sure, on the front page there’s the news of the day, but on the inside are jokes, riddles, local notes on who visited who and where. And the ads. Literal snake oil! As well as all sorts of other sketchy tonics for curing any sort of “ill constitution”.

I think those of us on this forum likely grew up in a golden age of ads being relatively harmless, but I’m not sure that’s the normal state.

pjc50•1h ago
It's not the "state of nature", but there's obviously been a lot of litigation and regulation in the meantime. Look up the charmingly named Carbolic Smoke Ball case, for example.
Tyr42•1h ago
I mean I remember when Penny Arcade Ram ads for games and such and they only ran the ads if the approved of the game. The ads were worth clicking into. They sold a real product for a cost approximating its value.

Now ads are just scams

bilsbie•1h ago
HN users are mostly 1980s levels of institutional and media trust. Not sure why.
Yossarrian22•1h ago
I see an ad for a product I bought and it makes me worried I got scammed. The usual offender is Peak Design.
bearjaws•1h ago
Mark my words, Apple is going to go full enshittification in the next 5 years because they've squeezed every last drop out of hardware pricing.

Especially with the failed Apple Intelligence that they will now have to pay their way out of.

isoprophlex•1h ago
Then what do i move to? No linux laptop feels as good to touch as the aluminum macbooks, and in terms of phones it can't get any worse than the ads-and-trackers shitshow that is android...
timpera•1h ago
I know that Windows 11 doesn't get a ton of love on HN, but I have successfully replaced my M1 MacBook Air with a Surface Laptop 7. The build quality is great, and I even think that the Surface's haptic trackpad is superior. However, I don't think anything on the market beats the Macbook's speaker quality.
vee-kay•1h ago
Just put Linux on that Microsoft laptop, LOL. Problem solved and it will work great.
black_puppydog•1h ago
my goodness we lived with plastic thinkpads for decades and many of us still happily do. this fetish for "premium" hardware to be replaced every two years by the newest hottest thing (if that's not you: great, the planet thanks you) is just plain weird from the outside.
StilesCrisis•1h ago
"We" didn't do anything. Nobody is replacing their MacBooks every two years; those machines are tanks and are profoundly overspecced for most users' needs.
AlexandrB•58m ago
My last MacBook lasted me from 2015-2025. It's still running actually, just getting slow.
bdangubic•56m ago
you just gotta know when to stop updating OS and macbooks will last a loooong time
timpera•1h ago
I love my plastic ThinkPad, but it's also nice to use good-feeling hardware with a good haptic trackpad. It doesn't need to be replaced every two years. To each their own!
iso1631•1h ago
I don't know about you but I really don't want my laptop to be the hottest thing, it sits on my lap.

My thinkpad is from 2017, but I bought it in 2022, it's still working fine - I upgraded the memory to 32G (£70) and I've replaced the battery twice (once when I bought it, once a couple of months ago). When I replace it it will likely be because of hardware failure (droppping it etc).

stavros•1h ago
Vote with your wallet and buy an Android phone without ads and trackers? What is this FUD?
tonyedgecombe•1h ago
Buy a phone from an ad supported company to get away from ads?
Gracana•53m ago
A phone is a poor replacement for a laptop.
vee-kay•1h ago
Get any gaming laptop or corporate grade laptop.

They'll look good, work well (from hardware perspective), and you can replace their built-in Windows OS with the Linux flavor/edition of your choice.

By the way, if ultraportable is your idea of laptop nirvana, you can try... Samsung made awesome AI-powered laptops (the Samsung Galaxy Book5 and Book6), I got the Book5 few months back for my friend's son. It is sleek, lightweight and powerful.

Here is the TG review/verdict: https://www.tomsguide.com/computing/laptops/samsung-galaxy-b...

wobfan•1h ago
I love how, on the "I am retiring page", the image of the old woman even has artifacts of the Gemini logo on the bottom right - someone very probably manually tried to blur them with a tool that was not meant for blurring.

Somehow, he or she was still convinced and put it up.

stavros•1h ago
Because the sets of people who would give money to this and people who notice the Gemini logo are disjoint.
matt89•1h ago
Yeah it was always a trick scammers used. Scam emails (the more obvious ones - not sophisticated phising) always had typos or subtle grammar errors because authors don't want to invest time in people that are able to spot such mistakes. It's the people that do not read thoroughly that are much more likely to fall for a scam.

I would imagine it might be the same with those ads.

Aransentin•1h ago
> authors don't want to invest time in people that are able to spot such mistakes

This "just-so" story gets repeated constantly in threads about scams, but I've never seen anyone put up any actual proof. The more likely explanation is that scammers are just bad at English since they're predominantly from poor third-world countries.

adrianmsmith•1h ago
This is research from Microsoft that goes into more detail: https://www.microsoft.com/en-us/research/wp-content/uploads/...
Aransentin•22m ago
I skimmed the pdf; they show a model where having such an early "filter" is beneficial to the scammer, but doesn't provide any actual evidence that it applies in reality beyond restating the just-so story.
reliabilityguy•1h ago
> Somehow, he or she was still convinced and put it up.

It is intentional. People who will not notice, are the least likely to complain later.

Do you know why all these “Nigerian prince” emails are of a very specific style?

PyWoody•7m ago
You're famous now. The author noticed your comment and updated the article pointing it out.
pards•1h ago
I assume all social media ads are also scams.
mrweasel•1h ago
Right, unless we're talking ads for a brand I already know and trust, I just assume that all ads are scams. Even Googles ads, which was previous very good at finding me the products I wanted, from good sources, a now overrun by scams (or borderline scams).

The online adverting industry is raking in billions on scamming people, while providing questionable value for actual good brands. Even if your company is honest and makes good products, you're competing with the scammers for ad space and that pushes up your cost.

I've said this on multiple occasions, but I do not believe that the honest companies are able to fund the tech industry in it's current form. Meta, Google, Apple and everyone else, expects increasing revenue, year on year, most of which is suppose to be delivered by ads, bought by other companies. Those companies just aren't see the same level of growth, nor do they see enough value from ads to increase their advertising. So the big websites take in more and more questionable ads to pad their numbers. So what if consumers get scammed? They should have been more critical.

ljm•1h ago
Every now and then there's a post on Reddit like "I ordered this thing from UNARFI and it is nothing like the pictures" and I'm like, what do you expect when ordering from a site named after an incorrect guess on wordle?
timpera•1h ago
Why would Apple enshittify their News app in this way when there are so many legitimate advertisers out there? It seems obviously damaging to their brand, so it makes no sense to me.
kotaKat•1h ago
I’m kind of (un)surprised to see it just be Taboola’s slop from the ages past. I forgot Taboola even still pushes that garbage.
redserk•1h ago
I unsubscribed from the News app subscription over their decision to bake in ads.

I own multiple personal Mac computers, an iPhone, an Apple Watch, iPad Pro, a few HomePods, and a few Apple TV devices. I’ve already proven that I’m willing to pay for a product even when there are cheaper alternatives. Why they decided to make News a paid subscription with ads — especially low-quality ads is beyond me.

I’ve gotten to the point where I’ve deleted the News, Stocks, and Weather apps, and will just remove any additional apps they decide to chuck in. It’s a real shame their aggressive pursuit of services revenue is destroying what is a great hardware ecosystem.

Forgeties79•1h ago
What’s wrong with the weather and stocks apps? Maybe a silly question.
spudlyo•1h ago
The stocks app is essentially Apple Business News, with stock prices on one side. I'm not entirely sure how the weather app pushes News on you, but my guess is that it's there somewhere.
Forgeties79•38m ago
my stock app has the Apple business news towards the bottom where it’s pretty easy to ignore and I find it’s at least somewhat relevant, even if I don’t look at it. Even so, totally get it. I don’t really want ads there one way or another.

I don’t see ads on the weather app (at least on my phone)

aembleton•13m ago
I quite like the weather app on my laptop. Not seen any ads or news in it yet.
askl•1h ago
> legitimate advertisers

Those two words definitely don't belong together.

mrweasel•1h ago
My local supermarket advertising on YouTube that they have a sale on coffee this week is pretty legitimate. It just doesn't buy the Alphabet shareholders a new yacht.

I truly don't believe that there is enough legitimate advertisers willing to buy ad space in Apple News (or elsewhere) to generate to profit Apple expects.

matwood•36m ago
A lot of that has moved to IG, where you can just follow the stores you're interested in directly. This shift is likely another move that hurt the 'traditional' advertiser pool.
ACCount37•5m ago
There are enough legitimate advertisers willing to buy ad space in Apple News to generate ~70% of the profit Apple expects.

Scams, you see, make more profit per customer, and thus can afford to spend more on ads per customer. This creates an upward pressure on ad prices, on top of the extra ads sold.

This is why abuse prevention at major ad platforms is so consistently lackluster. They want to stop some scams, the most obvious and and the most illegal kind, so that they can say they tried - including to regulators, and to major companies that also buy ads from them and don't want their ads next to penis enlargement pills. But actually stopping all fraud and scams could cut into their profits in a meaningful way. So there's no hurry to build better ad quality control systems, not at all. Actively staying on top of ad fraud is paying more money to make less money.

Facebook is a major example of this kind of dynamic in action. They actually had internal estimates of how much it would cut their revenue to get rid of the majority of fraud, and were silly enough to put them in the writing.

Y-bar•1h ago
"Services Revenue must go up! If one ad network pays us 2% more use it!"

-- Tim "Apple" Cook (paraphrased)

Actual quote from a few days ago:

> “Services also achieved an all-time revenue record, up 14 percent from a year ago [...] a testament to incredible customer satisfaction for the very best products and services in the world.”

aquir•1h ago
It’s a bit like that MSN page what MS is forcing on millions through Edge and W11 widgets
larodi•1h ago
Why does it even exist, this MSN page, which is ridden with nonsense...? I don't get it.
timpera•1h ago
Because it's probably extremely profitable, unfortunately. I have seen many of my coworkers click on the headlines and ads on the MSN homepage when bored at work.
throw_m239339•1h ago
At least one can quicly hide that filth. Unbearable, in every language...
sumtechguy•1h ago
On top of that, that thing takes a bunch of fiddling in their own GUI to disable. I want a search bar for my home page. Nothing else. Then every once and awhile it will 'forget' its settings and put it all back. Edge/Chrome makes no difference to me it is the same code. But that first tab experience with edge is garbage. Probably why I mostly use Firefox still.
aquir•1h ago
The "ever changing/enshittifying Edge" was the final nail in the coffin on Windows for me...that made me to change to MacOS for good.
Bluecobra•53m ago
I just use “New Tab Redirect” in Chrome so I can make new tabs default to google.com. The home page only applies to the initial browser window/tab. It’s pretty silly.
k12sosse•13m ago
It's even on the base install of Windows Server. Fuck off Microsoft.
villgax•1h ago
This is true of all news sites, some hearing aid, you wont believe, why your pet does X etc etc
api•1h ago
The best are the one trick doctors don’t tell you or the thing THEY don’t want you to know about.

A lot of scams and cons are deliberately stupid looking and absurd to pre-select for gullible marks.

It’s also why goofy conspiritainment shows are loaded with ads for quack medicines. Anyone who thinks we didn’t go to the moon will probably buy herbal dick pills.

Sharlin•1h ago
I was always a bit confused by the "doctors don't want you to know about" line until I understood that it's in a rather US-centric cultural context where doctors are seen as just wanting your money. Though there's probably also the idea that practitioners of mainstream Western medicine are hostile to "alternative" remedies and don't want you to try the latter even assuming that they're actually effective.

I suppose that, ironically, well-intentioned doctors would indeed prefer that people not know about these "tricks" and other medical scams.

hn-acct•1h ago
I tried clicking one of those just to see and it didn’t even go to the alleged product but instead a landing page with even more of those ads! Shocking, I know :)
api•8m ago
I wonder how many of them are basically click fraud to get money from ad networks.
sumtechguy•1h ago
There is a new trick a lot of them are using on YT. Basically it will be a person doing a 'vlog'. But it is mostly just kind of feel good stuff. But in the middle they will mention some product that made whatever they are blathering about feel better with the coinvent link in the description. Then they finish the video.

I have seen a bunch of these. It is a wildly subtle way to get referral points. As the AI part is making it supper easy to mill these things out.

The most wild one I have seen is the 'ai scott adams'. The tone is in the right ballpark. Still a little odd but looking better after their first few attempts. I expect soon it will drop random adverts here and there. With the long con being getting people to watch it, then farm them.

deviation•1h ago
Nice - Another post shaming Apple for a problem which the entire internet faces.

I'll load up Facebook right now and get the same things. Google? The same.

And to no surprise, ads like these break Apple's ad content guidelines[1].

OP should figuratively put down the video camera and go perform CPR. Report the Ad. Make the internet a better place.

[1]: https://support.apple.com/en-au/guide/adguide/apd527d891a8/1...

FabHK•1h ago
Still a bit of a bummer that with Apple, you pay a premium to escape the ad-based ecosystem^W cesspool, both for the hardware and then here for Apple News itself, and then still not only get served ads, but tasteless scam ads.
7952•1h ago
That could make sense as a criticism if Apple were some tiny struggling company. But they have the resources to do better. And a brand identity that definitely sets it apart from the rest of the internet.
marxisttemp•1h ago
I’m an Apple cultist but it is somewhat comical that Apple has their own content blocking format built into their own browser but somehow thinks I’d ever want to pay for a subscription to read ad-encumbered news in a separate webview app
wtetzner•47m ago
Apple News is a paid subscription. Facebook and Google are not. Apple is supposedly the premium brand that provides a curated experience (isn't that their reasoning behind the closed nature of the App Store?).
makingstuffs•1h ago
I don’t know if it is just a symptom of growing up during the days of the net’s Wild West and navigating through sites like gamecopyworld or what, but I just seem to have some inbuilt filter which doesn’t even acknowledge the existence of ads.

It’s hard to explain but it is like some subconscious filtering that occurs on a preRecognise hook or something. Weird.

cheschire•1h ago
Gamecopyworld… now there’s a name I have not heard in a long time.

I feel the same though. My only complaint when Adblockers fail is that I have to scroll so much to read some articles on some sites. Sure, there may be some level of subconscious registration occurring in my brain for maybe the company logo, but it’s usually minimal.

breppp•1h ago
just made me flashback to a url bar and typing that too long of a url
jraph•1h ago
Possibly an instance of banner blindness

https://en.wikipedia.org/wiki/Banner_blindness

nicbou•1h ago
I do not have that filter, but I have been using ad blockers for so long that my tolerance for ads is near zero. Being interrupted by an ad is enough for me to close the tab or turn the device off.

I can't imagine what it's like to access modern websites unfiltered.

hn-acct•1h ago
It’s horrible on mobile. Sites like macobserver are bad. Two videos overlapping, popping in and out, shifting content.
nicbou•44m ago
There are really good ad blockers on mobile these days. I use AdGuard for Safari and it's as good as uBlock on desktop Firefox.

I left my iPad deliberately unfiltered to discourage browsing - it's a bedroom device - and it's ridiculously effective. I see a cookie banner with the "legitimate interest" nonsense and I give up.

pluralmonad•56m ago
Visiting friends/family sometimes I have to ask for the TV to be turned off so we can talk and visit. Not to make some sort of statement or signal my dislike for the content, but to stop having my attention grabbed over and over for useless dribble/ads. They do not understand how horribly distracting it is to someone who isn't numbed to its omnipresence.
dizhn•47m ago
I also use adblock and what ends up happening as a consequence is the ads I do see are the shittiest of shitty ads that don't even come from a recognized network. :)
ben_w•1h ago
For me, it depends on how well-disguised the ad is. Ads quietly sitting there, informing? Those I blank out. The big flashy animations? Those make me switch to reader mode, or leave the domain entirely.

I do sometimes find I'm accidentally clicking on the ads at the top of search engine results, though for this case it's extra ironic as the ad is for the real thing I'm searching for which is 2 results further down the list, and I only realise I clicked on an ad when the link goes via an ad-tracking domain that I block.

I've recently been fooled by an ad in reddit that was pretending to be news, which took me to a fake BBC website. First hint, I also block the BBC domain (nothing wrong with them, it's just a habit I want to get out of given I don't live in the UK any more).

TimByte•1h ago
I think a lot of people who grew up on the early web have that reflex
dr_kretyn•12m ago
Same here. What's worse is that some pages "highlight" content in a similar fashion to an ad in the middle and I'm a bit unaware of that content. Only when something doesn't add up I'll scroll back and see the missing content.
kneel25•11m ago
Who doesn't think this about themselves. It's like when people say they're immune to propaganda. Isn't this thinking what makes people think their smart devices are listening to conversations rather than targeted ads you only notice after it's had the effect on you.
insin•1h ago

    title.replace(/(i now assume that |on apple news )/ig, '')
chrystalkey•1h ago
Very witty
wazoox•1h ago
But these are just the same ads as on Google and everywhere else. Almost all internet ads are scam nowadays.
Y-bar•1h ago
Doesn't make it any better.
speak_plainly•1h ago
Apple News and News+ represent everything wrong with modern Apple: a ham-fisted approach to simplicity that ignores the end user. It is their most mediocre service, jarringly jamming cheap clickbait next to serious journalism in a layout that makes no sense.

The technical execution is just as lazy. While some magazines are tailored, many are just flat, low-res PDFs that look terrible on the high-end Retina screens Apple sells. Worst of all, Apple had the leverage to revolutionize a struggling industry; instead, they settled for a half-baked aggregator.

It’s a toxic mix of Apple tropes that simply weren't thought through. The ads are the cherry on the cake.

robmccoll•1h ago
They also bought and killed texture, a fantastic cross-platform magazine subscription service, to somehow further Apple News. I subscribed to Texture on Android. I wouldn't give a dollar to Apple News even if I was in the Apple ecosystem.
JKCalhoun•57m ago
I ignore Apple News these days. I had high hopes when Apple bought the company that eventually became their News app. Alas…

Of course I hate that I can't block ads, but at the same time, I wonder if the unblockable ads are not, in fact, a help for that "struggling industry".

givinguflac•40m ago
You can definitely block ads- try NextDNS.
lotsofpulp•35m ago
90% of the content in the News+ app is itself an ad.
ksec•53m ago
Ever since Apple moved to Services Strategy in 2014 it has been like this. Services were not there so they could provide a better experience for its "customers". I use the word "customer" here which is what Apple / Steve Jobs used to call their loyal fans, and not user. But to further growth their Revenue pie because they foresee iPhone one day will stagnant.

You now have Apple Fitness+, Apple TV, News, Music, Arcade. None of these are of any quality of what Apple used to be. It is really sad.

Oh and the most iconic thing? Apple was the one who tried to kill internet ads between 2017 - 2020.

jangxx•39m ago
I actually like Fitness+, it got me working out for the first time in my life.
addicted•34m ago
"customer" is a much better term IMO. It indicates this is ultimately a transactional relationship where both sides have certain responsibilities. The customer the responsibility to provide the money, and the provider receiving the money has a responsibility to provide the customer with something, products or services, of value that makes their lives better.

"user" is a worse term. It suggests that the "user" is simply utilizing the provider's products/services, and therefore they can't really complain about whatever the provider chooses to do in return, because the "user" can simply stop using.

It's also not a coincidence, IMO, that drug addicts are also called "users" since "user" implies a one way dependent relationship and that's what all the tech companies have been trying to create.

swores•23m ago
> "It's also not a coincidence, IMO, that drug addicts are also called "users" since "user" implies a one way dependent relationship and that's what all the tech companies have been trying to create."

You're drawing a connection that's not there. It's indeed not a coincidence, but just because both situations fit the definition of the word "user" (and "to use").

People use drugs, whether they're addicted or whether they're taking a one-off dose given to them by a doctor. They are a customer in that situation if they're buying the drug from somebody (illegal dealer, pharmacy), but they're a user whether they paid or not.

Likewise, someone is a customer if Apple's if they paid for, or are expected to pay in the future, a device or service. But they're a user regardless of whether they're using a phone they bought, or a service that's being provided for free.

People can use services provided by charities, they can use skis on a mountain... there's absolutely no negative connotation to its general definition, it just happens that some things people use are bad and some are good.

D13Fd•32m ago
Fitness+ is actually super high quality, really well integrated with Apple’s products, and fun to use. I love it. I would happily pay the monthly Apple fee just for fitness+. I hope they don’t change it.

If there is anything that represents a “services strategy” like the Apple of the Jobs era, it’s fitness+.

esskay•25m ago
Arcade is comically poor value. I can't tell if Apple doesn't care, or they're just so deluded due to their insular nature and crap attitude towards gaming that they genuinely think its a good service to offer mediocre mobile games for a premium.
pbronez•19m ago
I thought the same until my kids started playing iPad games. Apple Arcade is way better than the baseline of aggressive ads and micro transactions.
nntwozz•47m ago
At what point did the old Apple cross the threshold to "modern" Apple?

I agree with your point I just find the distinction hard to pinpoint.

It's like the (incorrect) analogy of the boiled frog, I know it's a cliché but I really feel things started downhill in overall quality and wow factor with the advent of Tim Cook.

SJ had failures like Ping and MobileMe, but they seemed to pick up on the criticism back then and execute correctly quickly after.

Now because of the penny-pinching and success of Apple nobody makes a big deal out of anything, the momentum is so strong that stuff like liquid glass can come through unpolished/unfinished/unrefined.

It seems to me that Apple University failed its mission completely.

https://en.wikipedia.org/wiki/Apple_University

kranke155•31m ago
Yes on the last count for Apple U.

The culture of excellence is just not there. Big company but not sure if it’s a live player atm. Lots of unrefined experiences.

People say it’s Tim Cook as if Apple had a bunch of CEOs. In its modern incarnation it was basically Jobs and Cook. But there were some major improvements under Cook and some major disappointments. Hardware seems to be doing well, software not so much.

vachina•10m ago
It's not a revenue generating service.
roosgit•1h ago
I wasn't sure where I'd seen that "retiring" spiel before, but then I remembered someone was (still is) selling a handmade jewelry website claiming $4.3M revenue and $1.3M profit.
pupppet•1h ago
Like a cancer, a publicly traded company must grow at any cost.
4ggr0•1h ago
I Assume That All Ads Are Scams
globular-toast•1h ago
All ads are scams. They are there to make you unhappy causing you to need to work/spend money to become happy again.
elashri•1h ago
We should assume that all ads in general are scams. The noise to signal ratio is too large to care. Word of mouth and maybe trusted communities like HN is the only way to reliably discover new things.
rgblambda•1h ago
That, unfortunately has pushed advertisers into guerrilla marketing tactics like posts and comments disguised as genuine user behaviour. It means we now need to parse whether what we're looking at is an ad or not.

Maybe they would have done that anyway though.

TimByte•1h ago
In practice I mostly ignore ads too but it feels like an ecosystem-level tragedy
pjc50•1h ago
The only way out of this is to make ad platforms liable for scam ads. At the moment it's simply too profitable to print lies.
ocdtrekkie•20m ago
Yep, one of the big problems is the penalty for any corporate crime today is not enough. Often the crime is more profitable than the penalty hurts.

If you want to fix ads, make a malicious ad cost the ad network triple the amount they got paid to display it. Corporations are psychopathic by design, if you want to fix them you need to make it an actual financial risk to do something bad.

And then heck, if you want to make stopping the original bad actors more effective, make the platforms pay up those damages but empower them to recover that loss if they can get it from the malicious advertiser.

You'll see platforms doing more vetting of content, doing more KYC, and focused on reducing their own risk.

matheusmoreira•1h ago
> We should assume that all ads in general are scams. The noise to signal ratio is too large to care.

Completely agree.

> Word of mouth and maybe trusted communities like HN is the only way to reliably discover new things.

There is no evidence that HN is not being actively astroturfed though. Sadly community filtering cannot replace trust in individuals.

threetonesun•54m ago
Pre LLMs I would have said the all-text format of HN probably kept the astroturfing low, but these days I'm less sure. It's still a much less engaging format than almost any other place on the web, although again, with LLMs you can even cheaply target the lowest value returns.
WarmWash•47m ago
Generally if all the ads you see are scammy, it means you probably are using some form of tracking/privacy protection.

When an ad network has a strong profile on you, legitimate companies pay good money for those ad slots. When they don't really know who you are, only bottom feeders bid on the ad slots you see.

In a way, it almost acts as retribution for not submitting to the anti-privacy machine.

digiown•33m ago
That's why you block ALL ads. Starve the beast. If an app has ads, I do not use it, end of story.
Terretta•25m ago
This sounds brilliant, makes too much sense, and suggests a new kind of ad blocker to escalate and reflect retribution back.

Unrelated: Once upon a time it was believed ads should pair with content, not with users. It's been proven to still be more effective. Problem (for advertisers) is reach vs. cost of producing ads that content-align. In any case, Apple has enough reach they could easily bring ad sales in-house. Plenty TV shows, the show owner retains rights to ad slots partly to ensure no brand damage to show and partly to make more money per slot.

ndriscoll•14m ago
Why would a less legitimate company not pay more money to give you a worse deal with better margins? The intuitive dynamics to me would be that any way to trick consumers will be applied, and the bulk of the resulting spread will be captured by the ad companies via their auction systems. So we all get worse products with worse deals, and the difference goes into spying on people and convincing them to become more consumptive, i.e. to turn them into worse versions of themselves.

Never allow ads in your life. They're malicious in every way.

crote•6m ago
I consider even "legitimate" ads scams. My products are more expensive (the marketing budget doesn't fall out of the sky, after all), and I am rewarded by being forced to view extremely annoying content in my day-to-day life? As a consumer, that sounds like a horrible deal to me!

On top of that, most ads provide no value whatsoever. Take the classic Coca-Cola vs Pepsi: they are fishing from the same pool so ads are primarily going to steal customers away from the other brand. Both sides spending billions on marketing would result in roughly the same outcome as both sides spending nothing on marketing, so the ads are a net negative for society.

There is also of course advertising in order to inform your potential market that your product exists at all. But if your product is so great, why haven't I heard about it via things like independent reviews or personal recommendations already? And if two products seem to have the same features for the same price, the one which isn't heavily advertised is probably the better choice: it is likely already more popular for a reason, and there's a decent possibility that the money they aren't spending on advertising is going towards useful things like quality and customer support.

I completely understand why companies in a heavily capitalist society are spending money on ads, but you can't convince me that the world wouldn't be a more pleasant place without them.

Terretta•35m ago
I can't say the AI scripted AI voiced "my wife bet my abs vs. a trip to Paris" and "I ordered this and was going to throw it away but then the heavens opened and angels descended and gave me this Alibaba tchotchke" are harbingers of the idiocracy. Because it's already here.

// Adblock at DNS used to kill these Apple News ads. They're no longer suppressed. Free with their Plus all the things and aggregated my content subs but I quit using it. Had loved Texture, this now sucks.

SoftTalker•16m ago
> maybe trusted communities like HN

Emphasis on maybe. HN is large enough that scammers will try to slip in. The moderation mechanisms probably catch a lot of it but not all.

My trust in anything online or in an app is very low and must be earned.

micromacrofoot•1h ago
Probably simpler to assume all ads are scams and work back from there
TimByte•1h ago
The depressing part is that this is probably working just well enough financially
bradley13•1h ago
We use a PiHole, plus ad-blocking browsers, so we see very few ads. According to Claude, around 40% of users in the West use ad-blockers at least some of the time.

You would think that advertisers would understand that they are killing the goose? They have made ads pervasive, annoying and untrustworthy. Hence, fewer and fewer people are willing to put up with them.

Perhaps enshittification will eventually hit a wall. One can hope.

lastofthemojito•1h ago
> around 40% of users in the West use ad-blockers at least some of the time

And doubtless many of them use intentionally use TikTok, Instagram, YouTube, etc, where "influencers" subtly (or not-so subtly) advertise to them in the native format of the platform.

askl•46m ago
Thankfully at least for YouTube there's Sponsorblock to filter out that junk as well.
d--b•1h ago
At this stage pretty much all ads on the internet are scams
dkobia•1h ago
Surely what they make from these ads is negligible enough to not warrant the terrible user experience for something users pay for. The ads in Apple News are infuriating.
sammyoos•1h ago
I bought a remarkably similar mug (last advert shown) from an add from different site [1]. Everything about it was a fake. Almost every feature they advertised did not exist (including the fact that it did not come in a gift box.) That was from a site I visit a lot and I wanted to show support. BTW the AI generated animation is quite cool, too bad it is not real...

Do not buy this!! [1] https://kenmiso.com/products/%E2%9A%A1%E2%9C%A8ultimate-v8-e...

sieep•1h ago
so you're saying this is a real product and the ad you saw(then purchased from) was a fake?
brk•1h ago
I am surprised you could look at that page and expect to receive a quality product. The images all look like really low grade AI-generated renderings. The mug in the cupholder and the giftbox image in particular don't stand up to even casual scrutiny.

Not trying to make your situation worse, I just find it interesting what these sites are able to get away with to get people to part with their money.

WarmWash•58m ago
Maggie Mcguagh on Instagram's whole schtick is buying and reviewing these fake AI generated products. Its pretty hilarious

[1]https://www.instagram.com/maggiemcgaugh

easywood•56m ago
I am very curious what the product really looked like.
gramie•30m ago
Are you saying that something about this product is suspect? But it has "Beautiful Craftsamnship"!

https://img-va.myshopline.com/image/store/1731468034215/1dd4...

meindnoch•28m ago
Wtf. How could you fall for such an obvious scam? Are you under 5 years old? Or over 60?
oriettaxx•1h ago
what about the #1 result in any research in Apple store

100% shit

deafpolygon•1h ago
All ads are scams.
frizlab•1h ago
Personally I assume ALL ads are scams. Never mind where they are from.
mrcwinn•1h ago
I stopped using it about a year ago and I’m so much better for it. It was shocking that Apple would deliver a feed filled with so much tabloid trash and gross ads about plastic surgery and weight loss. It’s really a gross product.
LightBug1•58m ago
Well, most ads are.

It's the very rare advert that speaks to you, and informs you, and simply makes you aware of its existence without the ridiculous, oversized, plastic cherry on top.

duxup•53m ago
Internet add networks really lowered the bar for advertising.

Ads on social media, youtube, everywhere seem to be a high % of scams, or weirdly creepy type health products, or creepily manipulative (and ironic) content like "if you're not using my 5 strategies then you're being manipulated".

What is most odd is that I wouldn't mind ads that were for things I want, but nobody seems interested in that angle, they want to just impose their stuff on me.

kirkmc•45m ago
Hi, I'm the person who wrote this article, and I thank whoever posted it here. One comment I'm seeing below is: all ads are scams.

I think that's a bit of an exaggeration. Ads are capitalist tools to get you to buy things, but in most cases, you get the thing you buy. I'm into photography, books, and music, for example, and the ads I see for cameras aren't scams, nor are ads for books or records. Some of them may attempt to to manipulate you to part with your money, but this sort of scam is different.

One problem with Apple News on the iPad or Mac is the size of the ads. Yes, I notice them and generally scroll past them, but they are huge and obtrusive. I've been noticing these obvious AI ads for a couple of months; especially the one with the mug or the totebags. But they have become endemic recently.

Someone I know said that he assumes all ads on Instagram are scams. I don't use IG, but I do use Facebook to keep up with local groups. There was a period where there were tons of those "going out of business ads," and I reported many of them. But I'd say about half the ads I see now are brands I know. Presumably, since IG uses the same algorithm and personal data, my experience there would be the same.

I think the problem with Apple News is that it's not widely used, and advertisers don't see it as a good place to spend their money. Since Apple started using Taboola, it's pure enshittification.

It's worth noting that in Apple's earnings call last year, they said that their profit margin on services was 78%. While Apple News probably doesn't account for much in that number, it seems like much of the company, as far as services are concerned, is aiming for cash over quality.

dev_l1x_be•43m ago
The financial optimum for any ad company is to accommodate scams.
victor106•41m ago
Dear Tim Apple: you don’t need the tiny amount you get these ads. You do need to fix this embarrassing thing that you released called “Liquid Glass”
storus•39m ago
I never use Apple News but they often pop up among the apps that are using significant energy. I am wondering what does it really do on the background.
dexterdog•15m ago
Which is why I never us a phone that requires me to have certain apps installed.
flpm•35m ago
Please condense all spread out comments "all ads are scam" into one single comment thread.

ChatGPT: (sponsored) Buy this cute mug in the shape of a purse with AI created pictures of a dog! Just $19.99 (at 80% discount)

npiauilino•34m ago
I do have a similar feeling, but about YouTube ads. Seems like the region where I live there's a problem with gambling apps and, even if I've never used any app of this kind or showed interest in gambling sites/platforms, I'm bombarded everyday by ads of gambling apps on YouTube.

Since last year, I've been reporting every gambling ad as "Promoting illegal product/service" (they are, in fact, illegal here) to no avail, there's no end to these ads nor seems like YouTube is willing to do anything but implement dark patterns to discourage reporting, such as delayed pop-ups when reporting to interrupt typing.

I noticed some time ago that others ads that seemed not related to gambling were also leading to gambling apps. They are categorized as anything, like Hotels, Banking, Cullinary and Education. Don't look like YouTube checks if the things being advertised are really what they claim to be. It's worse when you remember that kids also use YouTube a lot.

jcelerier•33m ago
I'm amazed to discover that there are people on earth that believe that some ads aren't scam. It should be forbidden by law to advertise, it is a scourge on humanity.
colesantiago•20m ago
I agree.

I clicked on the daring fireball link and immediately saw an intrusive ad.

They are just everywhere, the web was never like this in the beginning.

A complete scourge.

benterix•26m ago
I'd generalize it to "I assume all ads on major platforms are scam." This includes especially channels owned by Google and Meta.

I remember back in 2010 I had to wait a week and correct my ad before it was approved and now they basically stream all kinds of scams without checking. They do have quite a few people, they could build a better scam detection system but it's against their interests.

meindnoch•25m ago
All ads are scams. Some are worse than others.
forinti•19m ago
In the 1980's TV ads in Uruguay were really simple. Some were just a static bi-colour image of a shoe or a coat, some text, and a voice would say "buy shoes at such shop at such address".

I guess that was at the same time the low point of marketing and also its most honest stage.

ataru•22m ago
I've noticed that the apple news ads target sensitive issues. The retirement one is a good example of that. I've seen ads that appear to already know my financial status and health conditions. I tried the option to reset my advertising identifier, it doesn't seem to make much impact.
colesantiago•17m ago
You should assume all ads are complete scams.

Some of them funded by scamming others, crypto, VC, etc. Even the first link in the article [0] has a VC backed startup advertising (they paid $11K!) that nobody asked for.

There is no such thing as an ethical ad whatsoever.

[0] https://daringfireball.net/2024/07/apple_taboola_sitting_in_...

damnitbuilds•15m ago
Anyone who pays $1000 dollars for a phone has already been scammed once, so they make a good target for scammers.
olivia-banks•14m ago
I've an avid Apple News user, and while I haven't seen the sorts of ads in the article, I do gets lots of ads for tax filing software. Namely, Intuit TurboTax. They are the only ads I ever get.

What's more, if you even touch them while scrolling, it triggers the "download app" screen, even if I don't explicitly tap. This is new as of a few weeks ago.

yalogin•8m ago
Oof this is disappointing. Taboola for me represents the worst of the ad industry. Apple falling for it just shows how much of a flop their news app is.

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