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Amazon Ring's lost dog ad sparks backlash amid fears of mass surveillance

https://www.theverge.com/tech/876866/ring-search-party-super-bowl-ad-online-backlash
149•jedberg•2h ago

Comments

jedberg•2h ago
Amazon also had the ad about Alexa killing you. Not sure what they were thinking exactly.
tantalor•1h ago
That ad was great. I'm not sure how it sells Alexa products, but it was hilarious.
wakamoleguy•20m ago
It was some attempt at reductio ad absurdum. If you are concerned about letting Alexa into your home, you must be as irrational as Chris Hemsworth. Edit: I'm misusing reductio ad absurdum, but somebody will please tell me what the fallacy here is called.
1970-01-01•1h ago
What backlash? "People voiced concerns" turns out to be 9 people if you follow the link. Where exactly is this backlash and why can't I smell it?
wolvoleo•1h ago
Ring has experienced backlash before when they allowed police departments to browse the imagery without any kind of oversight or warrant. And has changed their policies as a result (in the most minimal way but ok)

And these are pretty high profile people whose job it is to represent the people who will also have concerns but don't all contact the verge about it :)

By the way i use ring cameras too but I've already mitigated them a lot. Installed telephoto lenses that can only see the specific area I want them to see, and I removed the microphones so they can't hear what I'm saying. I got some free with my ring alarm so I didn't really want to waste the hardware either.

ranger_danger•1h ago
If you search for this story on other sites, the comments are full of backlash.
igleria•1h ago
At what number of people do you consider it a backlash?
1970-01-01•1h ago
1% of subscribers
thesuitonym•1h ago
What about people who aren't subscribers and do not want their privacy invaded?
1970-01-01•1h ago
I'm afraid it's GDPR for them
add-sub-mul-div•1h ago
The subtext is that idiots are buying these things and should at least become aware that there are reasons for backlash that haven't occurred to them.
assimpleaspossi•1h ago
I found out that on Reddit people go there and ask things like this (someone asked recently): "My girlfriend and I are looking for something to do. Are there any protests going on today we can go to?"

Can you imagine people actually searching things out like that? These "people voicing concerns" are like that. Someone has to find something to be enraged about for the sake of finding something to do.

goatlover•1h ago
Or people are concerned about living in a surveillance state and wish to protest that or some other issue. Why downplay legitimate societal concerns?
olyjohn•42m ago
Can you imagine people actually believing a post on Reddit, and then extrapolating that to everybody who is going to a protest?
wantlotsofcurry•30m ago
What an absurd take.
nutjob2•15m ago
So instead of drinking or shopping they want to support a cause?

My god how do they live with themselves.

egorfine•50m ago
Exactly. There are certainly more than 9 of us who value privacy and understand where this is going, but in comparison to millions of normies we aren't even a screeching voice of minority[1].

[1] https://www.howtogeek.com/746588/apple-discusses-screeching-...

teeray•44m ago
Everyone I’ve talked to about the Super Bowl ads has mentioned that one and said that it is creepy af. The backlash is mostly word of mouth in my experience.
gentleman11•1h ago
Fears of mass surveillance? It's already mass surveillance
colechristensen•1h ago
This nitpick in language adds nothing to the conversation and is fundamentally incorrect. "Fears of" does not imply the thing feared doesn't exist.
davidw•1h ago
The WeRateDogs guy broke character and put out a video attacking that ad

https://bsky.app/profile/weratedogs.com/post/3mejrtyvkyc2o

GaryBluto•1h ago
Why is it that (from what I've seen) the average American citizen is fine with mass surveillance but only if it's not used to track illegal immigrants? It's such an odd thing to draw a line in the sand over.
add-sub-mul-div•1h ago
Because it's them finally becoming aware that abuses of surveillance are real and tangible and not cable news rhetoric.
_DeadFred_•54m ago
Because we decided the Constitution doesn't apply to a huge group of people living within the United States, and that seems wrong to those of us raised to believe the Constitution was important and the actual law of the land. It kind of doesn't work at all once we add a government decided 'subjective' layer on top of it. You could argue that already happened but this is the first most obvious in our faces instance.
neogodless•39m ago
I have documentation proving that I am, in fact, the Average American Citizen.

I am not fine with mass surveillance.

csours•12m ago
Objection: facts not in evidence!

The problem with the current push on "illegal immigrants" is that

    1. It has been incredibly brutal 
    2. Many of the currently "illegal" immigrants were not illegal until their status was revoked by the current president.
    3. The question of your immigration status, under the current system, is decided without proper access to legal representation.
These problems are very much worth drawing a line in the sand over.

---

Some people feel that the current push is solving a real problem in the real world.

Unfortunately, the real world is actually very complicated, and you can't flatten that complication without violence.

If that is hard to imagine, replace the ICE acronym with Alcohol Tobacco and Firearms, Bureau of Land Management, or Internal Revenue Service.

blell•1h ago
The weratedogs guy has been posting political messages for as long as I can remember. This is completely in character for him.
moffkalast•59m ago
"They aren't good politicians, Bront."
Archelaos•1h ago
What exactly are the "neighborhood cameras" mentioned in the article?
jedberg•1h ago
Everyone's Ring doorbells and cameras.
wolvoleo•1h ago
https://archive.is/J7KGU

Archive link posted because in some cases (not all, strange enough) there's a paywall ("subscribe to continue reading")

crooked-v•1h ago
That ad gave me a visceral shudder of revulsion, not so much for the specific functionality on display as for the timing, which absolutely could not have been accidental. They might as well have just put 'and we're working on automatic alerts for ICE!' in the ad.
themafia•29m ago
"Helping abusive husbands find their escaped wives."
blibble•1h ago
that advert is just so horribly manipulative it's borderline evil

how can normal people go to work and produce this output?

(I suppose everyone that is prepared to work at Amazon corporate is... a certain type of person)

idle_zealot•56m ago
It's not really about the individual people. They're probably all pretty normal interpersonally. Our systems reward this behavior, so people do it. Surveillance is desired by the politically and economically powerful, and the contravening forces are weak and largely unorganized. Do we punish politicians or businesses for bad behavior? No? Then they'll engage in whatever behavior advances their interests.

You could purge the world of every single person with evil intentions, and things would maybe get better for a little while, but without fundamentally changing the underlying rules of the system the same thing would play out again with different actors.

blibble•35m ago
> They're probably all pretty normal interpersonally.

have you seen the cult like statements they make you emit if you want to pass the interview?

I had a colleague that interviewed there (and was accepted)

over the space of that month he completely changed

(and not for the better)

themafia•30m ago
You pay a third party to make something like this for you. They can best be described as nihilists.
text0404•1h ago
Even more concerning is that Ring is partnering with Flock [1], which has been the subject of quite a bit of controversy recently [2][3][4], with the CEO lashing out at critics with inflammatory language [5][6].

[1] https://www.flocksafety.com/blog/flock-safety-and-ring-partn...

[2] https://www.aclu.org/news/privacy-technology/flock-roundup

[3] https://www.theguardian.com/us-news/2026/feb/10/ice-school-c...

[4] https://www.eff.org/deeplinks/2025/12/effs-investigations-ex...

[5] https://www.aclu.org/news/privacy-technology/flock-ceo-goes-...

[6] https://news.ycombinator.com/item?id=46903556

mjr00•1h ago
The Dark Knight was released in 2008. In that movie, Batman hijacks citizens' cellphones to track down the Joker, and it's presented as a major moral and ethical dilemma as part of the movie's overall themes. The only way Batman remains a "good guy" in the eyes of the audience is by destroying the entire thing once he's done.

Crazy to think that less than two decades later, an even more powerful surveillance technology is being advertised at the Super Bowl as a great and wonderful thing and you should totally volunteer to upload your Ring footage so it can be analyzed for tracking down the Jok... I mean illegal imm... I mean lost pets.

ViktorRay•1h ago
The Dark Knight was released in the summer of 2008. This was almost 7 years after 9/11.

Many aspects of that film were deliberately done to explore post 9/11 America. This includes the methods Harvey Dent uses, the things the Joker says, and the surveillance scenes and more.

These discussions surrounding surveillance have been around long before 2008.

mjr00•58m ago
Of course. The use of mass surveillance in the movie is not-so-subtly referencing the PATRIOT Act. But again, it's presented as a moral dilemma, and multiple protagonists acknowledge that it's far too powerful to exist, and its use is a last resort. It falls into the larger theme of Joker pushing Batman to violate his ethics for the greater good.

One could argue that because it was successfully used to catch Joker, the movie concludes that mass surveillance is sometimes necessary to stop evil, but it's at least presented as a dilemma. A massive corporation coming out and saying "mass surveillance is awesome because you can find lost pets" is a crazy escalation of the surveillance state.

slg•1h ago
It's hard to not become disillusioned with our industry when most of it is just the manifesting of that Torment Nexus tweet. It's like no one in the tech world actually understands any piece of fiction that they have ever consumed.
RankingMember•35m ago
I knew plenty of people growing up who thought Fight Club was just a fun movie about guys who like to fight and make a club to do so and it gets a little crazy, then cut to credits. They then theorized making their own such club. This to say, yeah, I think sometimes the audience can be overestimated in their ability to understand deeper meaning in art.
sandworm101•15m ago
And some extreemist are using fight clubs to gather followers, emulating the movie in the other direction. So-called "active clubs" are springing up using "fitness" to gather young angry males to the cause. Most join without realizing. Even gym owners are surprised to discover thier facilities have become clubhouses.

https://www.jfed.net/antisemitismtoolsandresources/neo-nazi-...

https://en.wikipedia.org/wiki/Active_Clubs

malfist•35m ago
Never doubt they understand, there's just too much money to be made making the Torment Nexus
koolba•50m ago
> The only way Batman remains a "good guy" in the eyes of the audience is by destroying the entire thing once he's done.

A key part of that is when he tells Alfred that he did not even trust himself with that level of surveillance and coded it to only grant access to Alfred. Further, Alfred agrees to aid Batman by accessing the data but simultaneously tenders his resignation.

I doubt Amazon has anyone like Alfred in charge of this thing. Because if they did, the resignation would already have been submitted.

polar•47m ago
> Alfred

Wasn't it Lucius Fox?

loloquwowndueo•11m ago
It was :) Morgan Freeman not Michael Caine.
dylan604•11m ago
same difference
Gagarin1917•46m ago
I mean the message in The Dark Knight is really messy. The characters believe it’s immoral, but they use it anyway, and it saves lives and stops the Joker.
mjr00•36m ago
Yeah, as I say in a sibling comment, it's a fair reading of the movie that it's ultimately pro-surveillance because it shows that despite being immoral, unethical mass surveillance catches the bad guy. But "surveillance is unethical but necessary when battling the forces of evil" is worlds away from "surveillance is totally awesome and everyone should buy a Ring camera."
MichaelZuo•8m ago
That kind of change in morality seems possible for an 18 year timespan? If anything the slope is closer to typical than to the maximum recorded.

The moral norms of societies, in many aspects, changed even more from 1928 to 1946.

b00ty4breakfast•37m ago
This is a bit orthogonal to the article, but Christopher Nolan gives me the willies. Almost all his films have this kind authoritarian apologia in them.
dylan604•8m ago
Is that the same willies as something like 1984 or Black Mirror? All they are doing is taking some idea present now, and just taking it too the darker places of it while society is currently only seeing the rosy side of things. It's stories like this that might be first time someone might actually consider other implications of ideas.
fwip•8m ago
The Dark Knight Rises (the batman movie with Bane) seemed especially notable in this way - almost directly caricaturing the Occupy Wall St protests that were relevant at the time.
cyode•21m ago
Pulled from IMDB, Morgan Freeman as Lucius Fox voices the consternation perfectly:

> Batman: [seeing the wall of monitors for the first time at the Applied Sciences division in Wayne Enterprises] Beautiful, isn't it?

> Lucius Fox: Beautiful... unethical... dangerous. You've turned every cellphone in Gotham into a microphone.

> Batman: And a high-frequency generator-receiver.

> Lucius Fox: You took my sonar concept and applied it to every phone in the city. With half the city feeding you sonar, you can image all of Gotham. This is wrong.

> Batman: I've gotta find this man, Lucius.

> Lucius Fox: At what cost?

> Batman: The database is null-key encrypted. It can only be accessed by one person.

> Lucius Fox: This is too much power for one person.

> Batman: That's why I gave it to you. Only you can use it.

> Lucius Fox: Spying on 30 million people isn't part of my job description.

culi•5m ago
Lmao did they really say it's null-key encrypted?

Unfortunately a very realistic depiction of how many of the brands advertising their security the strongest often have the most ridiculously broken security (flock)

ChrisArchitect•1h ago
[dupe] Discussion: https://news.ycombinator.com/item?id=46950915
nullbyte•57m ago
I'm afraid that ship has sailed
Gagarin1917•47m ago
Bullshit. The only people worried are the ones that were already concerned and never bought a Ring.

I guarantee the vast majority of people LOVE this new feature.

i_love_retros•32m ago
Bullshit to you sir. I have a ring and have cancelled my subscription because of their scummy behavior
JoshTriplett•27m ago
Thank you for that. But please consider taking down the camera, too; it's just as much of a problem without a subscription, because you are the service being sold, not just the customer. Get one that stores and processes video entirely locally instead.
josefritzishere•37m ago
Amazon has a very bad track record in this area. https://www.opensocietyfoundations.org/voices/amazon-is-wagi...
Traubenfuchs•30m ago
> joseffritz

As an Austrian I have to wonder, is this name a homage to Josef Fritzl, one of the most well known Austrians of modern time?

bradley13•17m ago
Recording public spaces should be illegal. Public street? Public sidewalk? Not your turf, no cameras, no recording.
jedberg•12m ago
I'm not sure you've thought this through. That would mean you can't record law enforcement or any other abuse of power.

The issue here isn't the recording, it's the packaging it up for sale that's the issue.

gbolcer•4m ago
Yeah in a world where if you post a Ring video of someone taking a crowbar to your mailbox which gets a strike in your neighborhood group and the video down for "hate", yeah, as useful as it is, the mass surveillance stuff is pretty alarming.

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