There are very few applications that benefit from such low latency, and if one has to go off the standard path of easy, but slow and expensive and automatically backup up, people will pick the ease.

Having the best technology performance is not enough to have product market fit. The execution required from the side of executives at Intel is far far beyond their capability. They developed a platform and wanted others to do the work of building all the applications. Without that starting killer app, there's not enough adoption to build an ecosystem.

It isn't weird at all. I would be surprised if it ever succeed in the first place.

Cost was way too high. Intel not sharing the tech with others other than Micron. Micron wasn't committed to it either, and since unused capacity at the Fab was paid by Intel regardless they dont care. No long term solution or strategy to bring cost down. Neither Intel or Micron have a vision on this. No one wanted another Intel only tech lock in. And despite the high price, it barely made any profits per unit compared to NAND and DRAM which was at the time making historic high profits. Once the NAND and DRAM cycle went down again cost / performance on Optane wasn't as attractive. Samsung even made some form of SLC NAND that performs similar to Optane but cheaper, and even they end up stopped developing for it due to lack of interest.

I believe Optane retained a performance advantage (and I think even today it's still faster than the best SSDs) but SSDs remain good enough and fast enough while being a lot cheaper.

The ideal usage of optane was as a ZIL in ZFS.

1. “Optane” in DIMM form factor. This targeted (I think) two markets. First, use as slower but cheaper and higher density volatile RAM. There was actual demand — various caching workloads, for example, wanted hundreds of GB or even multiple TB in one server, and Optane was a route to get there. But the machines and DIMMs never really became available. Then there was the idea of using Optane DIMMs as persistent storage. This was always tricky because the DDR interface wasn’t meant for this, and Intel also seems to have a lot of legacy tech in the way (their caching system and memory controller) and, for whatever reason, they seem to be barely capable of improving their own technology. They had multiple serious false starts in the space (a power-supply-early-warning scheme using NMI or MCE to idle the system, a horrible platform-specific register to poke to ask the memory controller to kindly flush itself, and the stillborn PCOMMIT instruction).

2. Very nice NVMe devices. I think this was more of a failure of marketing. If they had marketed a line of SSDs that, coupled with an appropriate filesystem, could give 99% fsync latency of 5 microseconds and they had marketed this, I bet people would have paid. But they did nothing of the sort — instead they just threw around the term “Optane” inconsistently.

These days one could build a PCM-backed CXL-connected memory mapped drive, and the performance might be awesome. Heck, I bet it wouldn’t be too hard to get a GPU to stream weights directly off such a device at NVLink-like speeds. Maybe Intel should try it.

So what you mean is that on the most important metric of them all for many workloads, Flash-based NVMe has not caught up at all. When you run a write heavy workload on storage with a limited DWPD (including heavy swapping from RAM) higher performance actually hurts your durability.

This showed up as amazing numbers on a 50%-read, 50%-write mix. Which, guess what, a lot of real workloads have, but benchmarks don't often cover well. This is why it's a great OS boot drive: there's so much cruddy logging going on (writes) at the same time as reads to actually load the OS. So Optane was king there.

Late last year I switched from a 1.5tb Optane 905P to a 4tb WD Blue SN5000 NVMe drive in a gaming machine and saw improved load times, which makes sense given the read and write speeds are ~double. No observable difference otherwise.

I'm sure that's not the use case you were looking for. I could probably tease out the difference in latency with benchmarks but that's not how I use the computer.

The 905P is now in service as an SSD cache for a large media server and that came with a big performance boost but the baseline I'm comparing to is just spinning drives.

It's so incredibly fast and responsive that the LuCI interface completely loads the moment I hit enter on the login form.

Worth noting though that Optane is also power-hungry for writes compared to NAND. Even when it was current, people noticed this. It's a blocker for many otherwise-plausible use cases, especially re: modern large-scale AI where power is a key consideration.

Flash is no bueno for write-heavy workloads, and the random-access R/W performance is meh compared to Optane. MLC and SLC have better durability and performance, but still very mid.

For databases, where you do lots of small scattered writes, and lots of small overwrites to the tail of the log, modern SSDs coalesce writes in that buffer, greatly reducing write wear, and allowing the effective write bandwidth to exceed the media write bandwidth.

These schemes are much less expensive than optane.